Deb Hallmark
Ocean Grove,VIC
Summary
Experienced major events and fundraising specialist with a proven track record of successful televised national broadcasts. Creative marketing background and graduate of the AICD. Extensive board experience. Seeking full-time position that offers professional challenges to utilize strong interpersonal skills, excellent time management, and problem-solving abilities.
Overview
33
33
years of professional experience
Work History
Head of Corporate Partnerships, Events and Community Fundraising
Vision Australia
01.2021 - 09.2024
- Head of Vision Australia’s Corporate Partnerships program securing AAMI as a major broadcast sponsor with Ch9 for Carols by Candlelight until 2027
- Sold three sell outs Carols with 20,000+ crowds on Rehearsal night and Christmas Eve in 2021, 2022 and 2023
- Record year for on-line donations in 2023 reaching $2.3M in gross revenue through online donations, ticket sales and sponsorships to help children who are blind or have low vision through the Life Ready program
- Secured new partnerships with Specsavers (Client referral pathway), Zoetis (for Seeing Eye Dogs), Pace Farms and Kay and Burton Foundation
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- In order to engage younger participants post Covid-19 to help fundraise for Vision Australia, I introduced two new events, 100K Your Way on-line P2P fundraiser, raising $78K in Year 1 2023 and started new in-person Santa Fun Runs in Sydney and Melbourne raising $100,000 gross in the first year in Melbourne which contributed to the Carols by candlelight fundraising efforts
- Raised the value of the portfolio from $3M to $5M in three years
- Helped place several people who were blind low vision into new job roles with the Australian Open, AAMI, Petbarn Foundation and Mars Wrigley
Director of Development
Ovarian Cancer Australia
01.2019 - 01.2021
- COVID pivot strategy over $6M in new revenue Ovarian Cancer Australia 2020/21
- Commenced first ever Teal Ribbon Giving Days raising $445,000 in 2019 and then $1,018,614 in 2020, during COVID shortly after 3 day lockdown with the Victorian Health Minister Martin Foley attending
- Total revenue from community and Matching donors of $1.5M
- Commenced and developed a Bequest Program called Teal Hope Bequest Program now with $4.5M from 7 different bequests ranging from $4M to $215,000, multiple $50,000 gifts down to $5,000
- Encouraged OCA to enter the HESTA Nursing and Midwifery Awards for third party endorsement of our organisation, we won HESTA Outstanding Organisation of the Year 2020 the first year that we entered for our outstanding nursing support team work
- The award greatly helped to lift the profile of our organisation and assisted OCA’s fundraising successes
Senior Philanthropic Relationship Manager
Deakin University
08.2016 - 01.2019
- Company Overview: Deakin University is the 6th largest in Aust, 42 years old, over 60,000 students, 300,000+ graduates
- Over $5M raised in 2 ½ years for the Faculty of Health & the Faculty of Business & Law
- Solicited over $2.65 M for Professor Felice Jacka in Food & Mood Centre
- F&MC now has commercial opportunities on the horizon, working closely now with commercial partners in microbiome analysis business to form a ‘Know How Joint Venture’
- This will generate a sustainable and on-going income stream to fund important mental health research
- Worked closely with all external stakeholders and the broader Deakin team to build stronger relationships for Deakin Advancement with the Geelong community
- Launched the Alfred Deakin Bequest Society with the linking of Geelong Osteoporosis Study, of which 3,000 Geelong people are medical research participants, resulting in excellent bequest leads for Deakin and a stronger connection for older people to our University
- Strong contributor to the overall team to solve problems on a day to day basis, bring fresh strategic cultivation ideas, suggesting new avenues for donor prospects to team mates
- Deakin University is the 6th largest in Aust, 42 years old, over 60,000 students, 300,000+ graduates
Board Director
Transport Accident Commission
08.2010 - 07.2016
- Worked on corporate strategy with Board and Executive developing a strategic approach with all the road safety partners to re-engage the community with “Toward Zero” and to make speeding as socially unacceptable as drink driving has become
- Speeding being the number #1 cause of death and catastrophic injury
- Providing board oversight of the $11B financial portfolio with VFMC
- $55M annual advertising budget with Clemenger & Mitchell Media Partners
- Focus on providing leadership for the Geelong Community as a Centre of Excellence for the Insurance Industry with the NDIS and VWA
Executive Director - Good Friday Appeal
Royal Children’s Hospital, Herald & Weekly Times
06.2012 - 05.2014
- Successfully lead complex matrix of stakeholders in world’s best practice major gift fundraising with administration costs in under ten cents in the dollar
- Lead Appeal staff and 2,000 volunteers to successive record totals for the RCH
- Raising $16.8M in 2014
- Created a new blueprint for strategic growth of the iconic Appeal by moving the venue from Etihad Stadium to the Melbourne Exhibition and Convention Centre by negotiating an $850K in-kind donation from the Victorian State Government for the MCEC
- This lead to a 120% growth in attendance in one year
- Change Management of Corporate Governance for introduction of ACNC, introduction of Working with Children Checks for all volunteers, use of electronic call centre for telethon volunteers replacing the ‘phone room’ with paper and handwritten pledges
- Created value for stakeholders by injecting new strategic ideas, cross promoting and increasing the thank you noise and recognition of donor organisations and volunteer groups
Consultant
Cool Australia
01.1992 - 01.2012
Education
Graduate - Member of the FIA
Australian Institute of Company Directors
01.2012
Skills
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
Majorachievements
- Successfully led a team delivering Carols by Candlelight as a major event for Vision Australia at the Sidney Myer Music Bowl over the last three Christmas Eve’s raising over $6.3M for children who are blind or low vision.
- Achieved over $6M in new revenue for Ovarian Cancer Australia by introducing Teal Ribbon Giving Days $1.5M & starting a Bequest program with $4.5M from 7 different bequests.
- Senior Philanthropic Relationship Manager at Deakin University in a leadership role with the Advancement Portfolio raising over $5M in 2 ½ years from the cultivation of new donors and stewardship of existing donors for various Professors in the Faculty of Health.
- Over $2.65M in funds raised with Prof Felice Jacka for the Food & Mood Centre at IMPACT Strategic Research Centre, including a $1M gift from The Wilson Foundation.
- Board Director of the TAC, setting the new vision for the 'Toward Zero' campaign. Providing strategic oversight of the scheme in balancing client outcomes and financial viability. Board member for six years. Audit and Risk Committee member.
- Successfully led the iconic Royal Children’s Hospital Good Friday Appeal to achieve a record total of $16.8M attracting 60,000 people to the telethon event in 2014.
Timeline
Head of Corporate Partnerships, Events and Community Fundraising
Vision Australia
01.2021 - 09.2024
Director of Development
Ovarian Cancer Australia
01.2019 - 01.2021
Senior Philanthropic Relationship Manager
Deakin University
08.2016 - 01.2019
Executive Director - Good Friday Appeal
Royal Children’s Hospital, Herald & Weekly Times
06.2012 - 05.2014
Board Director
Transport Accident Commission
08.2010 - 07.2016
Consultant
Cool Australia
01.1992 - 01.2012
Graduate - Member of the FIA
Australian Institute of Company Directors
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