Debora Brown PhD

· Strategised, developed and implemented business, marketing and philanthropic strategies to position Houndstooth as niche market leader in Australia

· Created essential core brand positioning statement to stand out among >60competitors to >140,000 followers on social media platforms

· Worked productively with more than 40 grass roots animal and conservation organisations in Australia and overseas to raise funds and increase awareness

· Created aspirational opportunities for volunteering with associated charities including assisting volunteers achieve maximum satisfaction on multiple fundraising tours to Free the Bears sanctuaries in India, Vietnam, Cambodia and Laos

· Recruited, coached and supervised volunteer teams for projects such as the record breaking Dogs Refuge Home annual Santa Paws photography fundraiser

· Wrote reports, proposals, website content, media content, media releases and well defined website material to convey brand message and keep SEO high among competition

· Consulted on grant writing for grass roots animal welfare and conservation groups

· Conceptualised and drafted partnership agreements with mutually beneficial brands

· Lowered risk of overspending on social media marketing by creating clearly defined key messages to target audience

· Achieved Multiple Service and Business Awards (as co-owner, Houndstooth Studio (2012-2022)

· https://www.houndstoothstudio.com.au/about-alex/the-team/

• Directed three major school and community-based social marketing, bullying/cyber bullying prevention research projects, Healthway and government funding total >$1 million

· Successfully engaged and retained participation from 40 schools and reference groups, 200 Year 10 students, 20 dignitaries and VIPS, 190 adults and parents and 10 presenters for Cyber Friendly Student Summit

· Effectively recruited, trained and supervised team of around 40 volunteers to appropriately liaise with multidisciplinary educational professionals and parent groups at events

· Managed team of five to seven researchers over three years to inform project design and delivery and to complete project aims effectively and in a timely manner.

· Wrote grant applications for funding opportunities and industry engagement.

• Led dissemination of research through conference presentations
• Guided CHPRC staff in the areas of marketing and public relations for projects
• Wrote CHPRC Ministerial statements to all political groups in WA, CHPRC internal social marketing policy and communication documents
• Collaborated on CHPRC’s brand development and communications.

Achievements:

• Awarded Healthway Health Promotion Major Research Grant ($450,000) 2010

· Recipient of Vice-Chancellor’s Staff Award for Excellence in Research, ECU, 2011

• Part of the CHPRC team at ECU recognised as one of six finalists at the Australian Medical Association and Healthway Healthier WA 2010 Award

· Successfully managed community-based project funded for $400,000 by WA Government and Peel Community

· Conducted all community engagement consultations and ongoing liaison with >120 parents, 14 schools, >60 community leaders and multiple stakeholders to determine their attitudes and efficacy towards bulling in the community

· Devised key media messages with agency and chief investigators

· Strategically designed and implemented mass social marketing campaign and all publicity and events over two years

· Developed, implemented, analysed, evaluated and wrote qualitative and quantitative research for the study

Achievements:

· Finalist in the Australian Market and Social Research Society's Inaugural Research Effectiveness Awards (Social Impact) (2006)

· Outstanding results in independent evaluation of project

Thesis: Conducted PhD thesis on the MBPP by applying bullying prevention, community development and social marketing theory to impact the perceived efficacy for dealing with bullying and other problems in the community.

Subjects: Business Communication, Consumer Behaviour, Social and Applied Marketing

· Channel 7’s Talk to the Animals Expo, Perth (1994, 1995, 1996)

Based on the TV show, this event comprised 100 exhibitors, almost 200 animal associations, societies and clubs, and incorporated major dog, cat, horse and ‘special breeds’ shows. Attendance: 26,000 people over three days

· John Farnham Concert: ‘Have a Little Faith’ Scarborough Beach, Perth (1996)

· Fairbridge Volvo International Horse Trials, Perth (1994, 1995)

· Conscious Living Expo for Health, Lifestyle and Environment (1991, 1992, 1993)

· Congress ’93 - a one day stadium event attended by 3,000 people. International speakers including Deepak Chopra, Wayne Dyer and Stuart Wilde

· Kleenex/Kimberly Clark Sponsorship of the National Parks and Wildlife Foundation’s National Rock Wallaby Month at Perth Zoo (1991)

· Telstra’s Sponsorship and Launch of the Effie Crump Theatre, Perth (1990, 1991) and

· Orlando Wyndham’s Sponsorship and Launch of the Wild Turkey Kentucky Breed Bourbon (1991)

· Numerous health and lifestyle seminars and workshops featuring international speakers.