Debora Rodrigues

Driving value: I'm responsible for providing best-in-class service through advanced project support and insightful presentations. Specifically, I bring consumer trends and product innovation insights to life for our FMCG clients in a credible, creative, and engaging way, ensuring they gain value from them.

Mentoring: I'm responsible for mentoring junior team members to build stories, deliver presentations, and improve their analytical skills.

Ultimately, I help clients achieve their business objectives and support our team in retaining our client base.

• Management and coordination of research projects, focused on Brand Health and advertising evaluation (traditional medias and digital communication): involvement in all stages of a research project, since briefing discussion, project design & proposal, pricing strategy, fieldwork management, data analysis and oral presentations to the clients;
• Client Relationship: responsible to establish and maintain complex client´s relationship, contributing with relevant insights to the company´s business;
• Business Management: responsible for Brand Health Tracking & Creative Excellence new businesses and the profitability of over 5 different accounts. P&L of approximate AUD 1,5 million.
• Team building: staff training and motivation. Responsible for the determination of the tasks in accordance to each individual skills and experience.
• Experience with clients from all sectors, including FMCG, Beauty & Personal Hygiene, Finance, Pharma & Automotive.
• Proved successful working within tight deadlines and fast-paced atmosphere.

Business & Client Management: responsible for Brand Health Tracking Service Line new business and the profitability of over 30 different accounts. P&L of approximate R$ 24 million (USD 6 million).

– Team building: staff training and motivation (38 people, being 9 account managers and 29 analysts).

• Management and coordination of end to end research projects, focused on Brand Health and advertising evaluation.
• Client Relationship: responsible to establish and maintain complex client´s relationship, contributing with relevant insights to the company´s business;
• Business Management: responsible for accounts profitability.
• Team building: staff training and motivation. R
• Experience with clients from all sectors, including FMCG, Beauty & Personal Hygiene, Finance, Pharma & Automotive.
• Delivered exceptional level of service to each customer by listening to concerns and answering Business questions.

• Sales support and new business;
• Development of analytical presentations, using the Kantar tools as well as secondary data, in order to generate actionable insights to the areas of marketing and competitive intelligence;

• Development of prospects and competition maps; Exploratory Drilling: online surveys of communication information and non-media material, especially point of sale; E-clippings; working on specific information on demand for Planning activities, Strategy and New Business, Client Service and other areas.