Deborah Bugiera

• Led participant engagement and stakeholder relationship management, ensuring strong connections with ~40 NDIS participants, families, support coordinators, and allied health professionals.
• Developed and implemented strategies to grow participant numbers and services while maintaining compliance with NDIS Practice Standards.
• Represented the organisation in community networks and referral pathways, promoting services and building partnerships with external agencies.
• Managed enquiries, intake processes, and service agreements to deliver seamless participant onboarding experiences.
• Collaborated with operational teams to align workforce capacity (80 support workers) with participant needs, ensuring quality and continuity of care.
• Analysed market opportunities and trends to support sustainable business growth and diversification of services.
• Contributed to marketing initiatives, community events, and promotional activities to enhance brand visibility and reputation.

• Grew customer base by developing referral partnerships with local doctors, aged care providers, and community organisations.
• Increased revenue through new health services, product range expansion, and targeted marketing campaigns.
• Negotiated supplier agreements, improving margins and securing competitive product offerings.
• Analysed sales data and market trends to identify growth opportunities and outperform competitors.
• Supported pharmacy managers in driving operational efficiency and customer experience improvements across multiple locations.

• Promoted vaccine portfolio to GPs and healthcare professionals, increasing territory sales and market share.
• Delivered educational presentations and product training, strengthening provider knowledge and confidence in vaccine use.
• Built and maintained strong relationships with GPs, practice managers, and healthcare staff to drive prescribing uptake.
• Consistently exceeded sales targets through effective territory management and tailored account strategies.
• Organised medical education events and supported national immunisation campaigns to boost patient vaccination rates.
• Monitored competitor activity and market trends to identify growth opportunities.
• Ensured compliance with regulatory and ethical standards in all promotional activities.

• Promote and detail pharmaceutical products (osteoporosis vaccine and diabetes treatment) to General Practitioners, allied health professionals, and clinics within assigned territory.
• Build and maintain strong customer relationships, acting as a trusted resource for product knowledge and patient benefits.
• Deliver persuasive product presentations supported by clinical data, ensuring compliance with industry regulations and company standards.
• Develop and execute territory business plans to achieve and exceed sales targets.
• Monitor competitor activity and market trends, providing strategic feedback to management.
• Organise educational meetings, product launches, and professional development sessions for healthcare providers.
• Maintain accurate records of sales activities, call cycles, and outcomes through CRM systems.
• Collaborate cross-functionally with marketing, medical, and sales teams to drive territory growth.

• Promote and detail cardiovascular/antihypertensive products to General Practitioners, practice nurses, and clinics across the assigned territory.
• Build strong, trust-based relationships with healthcare professionals by delivering evidence-based product presentations and clinical data.
• Execute territory business plans to achieve and exceed sales targets, with a focus on market share growth and brand positioning.
• Organise and facilitate educational meetings, product briefings, and professional development events to support prescriber engagement.
• Monitor competitor activity and identify new opportunities to expand prescribing base.
• Maintain accurate records of customer interactions, call cycles, and outcomes using CRM systems.
• Collaborate with cross-functional teams (marketing, medical, and sales) to implement strategic initiatives and promotional campaigns.
• Ensure compliance with Medicines Australia Code of Conduct and internal company policies in all promotional activities.

Launched and promoted a hypertensive product in a highly competitive market, establishing initial brand presence and generating early adoption among healthcare providers.

Key Achievement: Successfully penetrated a competitive GP market as a first-time representative, driving early adoption and contributing to measurable sales growth.