Dee Ma
Sydney,NSW
Summary
Accomplished Commercial Director with a proven track record at Jaeger-LeCoultre, enhancing sales through strategic planning and team development. Expert in commercial strategy and interpersonal skills, achieving consistent sales growth and elevating brand image. Excelled in talent recruiting and mentoring, significantly boosting client relationships and revenue.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Commercial Director - Oceania
Jaeger-LeCoultre, Richemont Australia
04.2024 - Current
- Increased sales revenue by coaching sales team in recruiting prospects, establishing new client relationships and growing existing clients.
- Continue to adapt client centric approach in both internal retail and wholesale management, training and coaching focused in order to enhance soft skill of sales team.
- Lead retailization of the market, implement distribution strategy, continue to streamline and optimise network in Oceania, to serve the purpose of elevating brand image and quality of retail.
- Developed strategic sales plans for achieving quarterly and annual targets, resulting in consistent sales growth.
- Collaborated with marketing team and CRM team to create targeted events, contact occasions, client treatment; assess and achieve relevant digital/print/OOH investments.
Senior Commercial Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
10.2022 - 03.2024
- Network strategic development in coordination with HQ in Geneva and Regional team in Singapore;
- Business and turnover planning;
- Partner retail development and growth
- Internal retail growth and development including boutique opening, recruitment, training and coaching, turnover building, P&L planning);
- Retail people management and development
Commercial Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
06.2021 - 09.2022
- Strategic market engagement and business development;
- Commercial management in B2B network and drive internal retail business;
- Facilitate maison retailization project, continue to roll out bespoke brand experience at all points of contact;
- Local business partnership and collaboration development;
- Team development and people management.
Area Sales Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
05.2017 - 06.2021
- Wholesale network development - network of up to 24 doors, identify and grow strategic key partners in ANZ.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Initiate Internal retail project.
Category Manager - LACC
Christian Dior Couture
06.2016 - 02.2017
- Increased overall category sales by developing and executing strategic merchandising plans.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Retail sales team coaching and management
- Work closely with training, CRM and Marketing team to create relevant events/experience to maximise traffic and conversion
Client Development Specialist
Christian Dior Couture
09.2012 - 06.2016
- Enhanced client relationships by providing personalized support and addressing their unique needs.
- Boosted customer satisfaction levels.
- Identified and pursued new business opportunities, resulting in increased revenue for the brand.
- Monitor prospect recruitment and conversion, as well as client growth path.
- Proactively searched for external client recruitment opportunities.
Education
Master - Finance And Professional Accounting
University of Sydney
Sydney11.2010
Bachelor - Applied Finance
Macquarie University
Sydney11.2008
Skills
- Sales management
- Commercial strategy development
- Talent recruiting
- Training and mentoring
- Forecasting and Planning
- Interpersonal Skills
Certification
- MoovOne Coaching - Managerial Transformation
- Watch Specialist - FHH - Foundation of Haute Horlogerie
- Effective Communication and Human Relations - Dale Carnegie Training
Timeline
Commercial Director - Oceania
Jaeger-LeCoultre, Richemont Australia
04.2024 - Current
Senior Commercial Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
10.2022 - 03.2024
Commercial Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
06.2021 - 09.2022
Area Sales Manager - Oceania
Jaeger-LeCoultre, Richemont Australia
05.2017 - 06.2021
Category Manager - LACC
Christian Dior Couture
06.2016 - 02.2017
Client Development Specialist
Christian Dior Couture
09.2012 - 06.2016
Master - Finance And Professional Accounting
University of Sydney
Bachelor - Applied Finance
Macquarie University
- MoovOne Coaching - Managerial Transformation
- Watch Specialist - FHH - Foundation of Haute Horlogerie
- Effective Communication and Human Relations - Dale Carnegie Training
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