Summary
Overview
Work History
Education
Skills
Timeline
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Dee Ni Mhurchu

Perth,WA

Summary

A seasoned leader at Optus, I excel in transforming cultures and building dynamic teams to exceed revenue targets, evidenced by spearheading initiatives that surged revenue from new markets delivering over $140 million.

My strategic planning, collaborative leadership and laser focus on execution have fostered key partnerships and driven market expansion, showcasing my adeptness in stakeholder relations and market understanding.

My team and I drove initiatives that transformed market strategies and cultivated a culture of innovation, collaboration and success,

Overview

11
11
years of professional experience

Work History

Senior Director Mid Market & Enterprise Channels

Optus
02.2019 - 04.2023
  • Created new routes to market including a lead generation team, Inside sales division and 3rd party channels delivering $64million in revenue in year 1 growing to $140 million in year 3.
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
  • Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
  • Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
  • Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
  • Championed continuous improvement initiatives to drive operational excellence within the organization.
  • Led cross-functional teams to successfully launch new sales channels to market, exceeding revenue targets.

Associate Director, Marketing Strategy

Optus
03.2018 - 02.2019
  • Led a team of 40 personnel, supervising daily performance as well as training and improvement plans.
  • Assisted senior leadership in managing all aspects of operations.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including highly technical campaign materials, presentations, and social media content.
  • Managed annual marketing budget of $30 million, ensuring cost-effective allocation of resources for maximum impact.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
  • Championed a customer-centric approach throughout all aspects of marketing execution.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.

Manager, Sales Strategy

Optus
07.2016 - 03.2018
  • Developed Enterprise business plan and sales strategy to attain company sales goals and profitability.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Evaluated client needs and expectations, establishing clear goals for each sales division.
  • Introduced new sales training and methodology to lift performance across all teams with a particular focus on acquisition teams.
  • Implemented new CRM software (Salesforce) resulting in greater pipeline accuracy, efficiency and transparency.
  • Worked closely with marketing division to implement customer lifecycle management to decrease churn and increase cross selling opportunities.
  • Created detailed sales presentations to communicate to C level audiences across the value stack of solutions offered by Optus.

State Sales Manager

Optus
11.2014 - 07.2016
  • Conducted regular performance evaluations for team members to identify areas of strengths and opportunities for improvement, resulting in tailored development plans.
  • Established clear sales targets and provided regular feedback to the team regarding their progress towards meeting objectives.
  • Provided comprehensive product training sessions for new hires to expedite onboarding processes and enhance overall team capabilities.
  • Delivered overall Regional performance to budget across Sales, Revenue, market share, Expenses and customer metrics
  • Lead the State pre sales team to deliver market share and support the direct and indirect sales teams.
  • Management of the States Profit and Loss statement inclusive of a significant labour budget and local marketing funds
  • Created a Strategic Business plan across NSW-ACT incorporating key market, competitive, channel and consumer insights and analysis
  • Identified and executed on new business opportunities through effective market analysis, understanding of buying behaviour and creating appropriate go to market strategies to capitalise
  • Built an Annual Plan and Operating Rhythm that delivered on key business outcomes and KPIS
  • Executed and co-ordinated large scale go to market plans across NSW and also sales sprint campaigns
  • Continuous review of business channel footprint in conjunction with central teams and management across an Omni Channel environment


State Sales Manager

Optus
10.2012 - 11.2014

Education

Bachelor of Arts - Marketing Management And Research

Marketing Institute of Ireland
Dublin

Skills

  • Collaborative Leadership
  • Culture Transformation
  • Team Management
  • Team Building and Motivation
  • Stakeholder Relations
  • Market understanding
  • Pipeline Development
  • Core Values Management
  • Strategic Planning
  • Verbal and written communication

Timeline

Senior Director Mid Market & Enterprise Channels

Optus
02.2019 - 04.2023

Associate Director, Marketing Strategy

Optus
03.2018 - 02.2019

Manager, Sales Strategy

Optus
07.2016 - 03.2018

State Sales Manager

Optus
11.2014 - 07.2016

State Sales Manager

Optus
10.2012 - 11.2014

Bachelor of Arts - Marketing Management And Research

Marketing Institute of Ireland

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Dee Ni Mhurchu