Delisa Francis
Melbourne,VIC
Summary
Experienced marketing professional specialising in B2B/B2C content ideation and strategy, CRM management, lead generation, and customer lifecycles. Skilled in creating and implementing client-centered campaigns to enhance brand awareness and presence. Proven ability to leverage analytics for effective web, email, and online marketing, including monitoring and reporting on marketing objectives.
Overview
6
6
years of professional experience
Work History
APAC DEMAND GENERATION MANAGER
ECI Software Solutions
2021.01 - 2023.01
- Enhanced brand awareness by 30% (measured by social media engagement and Google Analytics) through creation of engaging content for various digital platforms.
- Increased qualified leads by 20% through targeted content marketing campaigns and lead nurturing workflows.
- Streamlined marketing automation processes, reducing lead nurturing cycle time and 15% increase in lead conversion rate.
- Developed quarterly strategic demand generation plans that supported company growth objectives, leading to 20% increase in sales-qualified leads (SQLs).
- Forecasted and implemented data-driven approaches to optimise marketing performance.
- Analysed and reported on KPIs monthly to validate and demonstrate success of marketing campaigns.
- Directed creation of impactful blogs, articles, and white papers to strengthen brand presence.
- Successfully doubled company's partnerships, strengthening business network to drive brand visibility, market reach, and revenue growth.
- Led onboarding and management of a third-party digital agency, boosting brand awareness and optimizing PPC & content syndication efforts.
- Collaborated with cross-functional teams to ensure consistent brand messaging and achieve alignment of goals across all marketing initiatives.
GLOBAL INBOUND MARKETING SPECIALIST
PelicanCorp
2022.01 - 2022.08
- Established marketing automation workflows using email, landing pages, content, and social channels to nurture across NA and APAC
- Built, managed, and executed email marketing campaigns (EDMs) within company CRM, encompassing global customer lifecycles for all products
- Created product-specific audience segments to target and engage diverse global markets
- Analysed and refined existing marketing workflows and strategies to improve data quality and reporting accuracy
- Built and managed website landing pages, integrating them with CRM to capture valuable lead data
- Coordinated with internal stakeholders to map customer lifecycles for specific products, ensuring alignment across teams.
REGIONAL MARKETING OFFICER
PelicanCorp
2018.01 - 2022.01
- Developed and implemented regional marketing strategies to enhance brand visibility and drive sales growth
- Analysed market trends and consumer behaviour to identify opportunities for market expansion and product positioning
- Executed multi-channel marketing campaigns, including digital, print, and event marketing initiatives
- Managed regional advertising budgets and allocated resources effectively to maximise ROI
- Built and maintained relationships with key stakeholders including media, influencers, and strategic partners
- Evaluated campaign performance and made data-driven recommendations for continuous improvement
- Prepared regular reports and presentations for senior management to communicate marketing results and insights
- Stayed updated on industry best practices and emerging trends to inform strategic decision-making.
MARKETING OFFICER
Call Before You Dig
2018.01 - 2021.01
- Incorporated product changes into marketing messages to drive customer engagement and maximise profits
- Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials
- Defined and tracked campaign effectiveness and adjusted strategies accordingly
- Designed innovative branding and product strategies
- Analysed ratings and features of competitors to evaluate effectiveness of marketing strategies
- Optimised social media channels and web pages to improve SEO and usability
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes
- Collaborated cross-functionally with sales, engineering, and product management teams to accomplish shared goals
- Managed digital projects end-to-end, from initial conceptualising through final implementation and live monitoring
- Leveraged tracking data to segment target audiences, trigger campaigns, and personalise content.
DIGITAL MARKETING COORDINATOR
YMCA
2017.01 - 2018.01
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements
- Increased website traffic by implementing effective SEO strategies and optimising online content
- Tracked and reported on marketing campaign performance monthly to help with optimising current and future plans
- Partnered with affiliates and relevant organisations/NGOs to create compelling content aimed at enhancing brand visibility and awareness
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements, and mobile advertisements
- Developed and implemented campaigns for email, online advertising, search engines, and direct mail
- Wrote website copy, authored blog posts, and updated social media platforms to strengthen client digital presence.
Education
BACHELOR OF ARTS -
La Trobe University
Melbourne, VIC01.2016
Skills
- Marketing Strategy & Planning
- Content Creation & CMS
- Web Analytics/SEO
- Data Analysis & Reporting
- CRM Management
- Event Management
- Project Management
- Budgeting & Resource Management
- Design and Multimedia
- Creativity & Problem-Solving
- Leadership & Teamwork
Websites
Accomplishments
IVHQ - Dreams to reality
Cape Town South Africa
2013
Jaipur Literature Festival
Melbourne Australia
2016
Timeline
GLOBAL INBOUND MARKETING SPECIALIST
PelicanCorp
2022.01 - 2022.08
APAC DEMAND GENERATION MANAGER
ECI Software Solutions
2021.01 - 2023.01
REGIONAL MARKETING OFFICER
PelicanCorp
2018.01 - 2022.01
MARKETING OFFICER
Call Before You Dig
2018.01 - 2021.01
DIGITAL MARKETING COORDINATOR
YMCA
2017.01 - 2018.01
BACHELOR OF ARTS -
La Trobe University
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