Denis Shkuratov
South Yarra
Summary
With over a decade of experience in the marketing industry, I am excited to apply my skills to my next role. I have a wide range of abilities, including staff management, strategic oversight, video and graphics creation, and successful event execution. As a marketing manager, I genuinely enjoy every aspect of the job.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Brotherhood Of St Laurence
12.2021 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Working with stores to gather and define requirements, establish scopes and manage project milestones.
- Develop marketing campaigns
- Report results
- Ran social media across all areas of BSL
- Created video and assets for programs
Head Marketing Digital Consultant
Absolute MMA
10.2019 - 02.2022
- Script all TVC's, promos
- Produce video content
- Manage videographers
- Come up with Marketing content
- Run social media
- Work with athletes
- Create podcast
Marketing Manager
Aspire Early Learning
09.2018 - 09.2019
- Mentored local personnel on best practices and protocols to maximize productivity.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Identified value propositions and key messages for all of the company's marketing campaigns.
- Collaborated with designers and the editorial team on marketing materials.
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
- Created effective messaging using language, graphics and marketing collateral.
- Proofread online news items and assemble e-newsletters.
- Increased audience engagement with brand websites by finding and integrating relevant videos, social media and other online content.
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
- Oversaw and adhered to the communications department budget.
- Boosted website traffic by creating an integrated social media strategy.
- Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
- Organized and participated in promotional events.
- Wrote and edited company case studies, fact sheets and product collateral.
- Coordinated art and graphics creation for effective merchandising.
- Initiated market research studies and analyzed findings.
- Prepared and gave presentations to clients and other project stakeholders.
- Leveraged professional relationships to develop new business opportunities.
- Managed marketing team including graphic designer and project manager
Marketing And Content Manager - Consulting
Neighbourhood Watch Victoria
03.2018 - 09.2018
- Developed branding and marketing partnerships with clients.
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Grew new business connections by strategically networking with industry experts.
- Supervised employees and employee training to ensure best practices, optimize productivity and decrease process lags.
Marketing Manager
Kool Kidz Childcare
01.2015 - 06.2018
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Tracked and reported on marketing campaign responses.
- Coordinated resources to craft marketing plans for various projects including product launches and events.
- Identified value propositions and key messages for all of the company's marketing campaigns.
- Created effective messaging using language, graphics and marketing collateral.
- Collaborated with designers and the editorial team on marketing materials.
- Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
- Preserved brand integrity by monitoring the consistency and quality of marketing content.
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
- Directed and coordinated marketing activities and policies to promote products and services.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
- Wrote copy that maintained compliance with corporate and legal guidelines.
- Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
- Wrote and edited company case studies, fact sheets and product collateral.
- Oversaw creative development and filming of different types of video content.
- Counseled video-editing crew on material used for video, handling voice-overs following editing phase.
- Wrote, edited and produced scripts for multiple platforms, including Internet and digital channels.
Sales Marketing Business Consulting
Parent Paperwork
10.2014 - 02.2015
- Completed and mailed bills, contracts, policies, invoices and checks.
- Developed media kits.
- Planned and executed events and marketing programs, producing five times target Number of qualified leads.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Reviewed files, records and other documents to obtain information and respond to requests.
- Content development and implementation
- Managing website and social media.
Marketing Coordinator
Drake International
06.2013 - 10.2014
- Boosted website traffic by creating an integrated social media strategy.
- Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
- Created effective messaging using language, graphics and marketing collateral.
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
- Entered and assigned new leads using CRM tools.
- Reviewed and edited blog posts to guarantee high content quality.
- Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
- Collaborated with designers and the editorial team on marketing materials.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Proofed and approved production and printing drafts of promotional materials.
Digital Marketing Consultant
The Good Guys
05.2012 - 09.2013
- Directed and coordinated marketing activities and policies to promote products and services.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Initiated market research studies and analyzed findings.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Analyzed business developments and monitored market trends.
- Preserved brand integrity by monitoring the consistency and quality of marketing content.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Marketing Officer
RMIT University, Melbourne City Campus
05.2011 - 05.2012
- Developed partnerships with local businesses to secure third party promotions.
- Entered and assigned new leads using CRM tools.
- Collaborated with designers and the editorial team on marketing materials.
- Working with RMIT Recruitment team on presentations and tours
- Worked with the RMIT Information Desk and liaised with students
- Spread RMIT collateral across potential schools and future students
- Organized events to highlight major events in the university
Education
Victorian Certificate of Education - Brighton High School
Bachelor of Business Marketing -
RMIT University
Melbourne2012
Skills
- Digital Media Management
- Integrated Campaign Planning
- Customer Retention Strategies
- Market Strategy Development
- Content Creation
- Media buying
- Print advertising
- Public relations
- Social Media Community Building
- Market research
- Strategic marketing
- Sales training
- Event Planning Expertise
- Innovative Problem Solving
- Effective Marketing Strategy Development
- Story development and brand management
- Analytical Problem Solver
- E-mail and direct mail marketing campaigns
- Digital marketing
- Revenue generation strategies
- Business development
- Event planning
- Talented public speaker
- Friendly Communication Style
- Strategic planning
- Marketing campaigns
- Project management
- Marketing analytics
- Social media platforms
- Retail marketing
- Video production
- Content Editing Expertise
- Video Production Editing
References
Referees Available upon request.
Timeline
Marketing Manager
Brotherhood Of St Laurence
12.2021 - Current
Head Marketing Digital Consultant
Absolute MMA
10.2019 - 02.2022
Marketing Manager
Aspire Early Learning
09.2018 - 09.2019
Marketing And Content Manager - Consulting
Neighbourhood Watch Victoria
03.2018 - 09.2018
Marketing Manager
Kool Kidz Childcare
01.2015 - 06.2018
Sales Marketing Business Consulting
Parent Paperwork
10.2014 - 02.2015
Marketing Coordinator
Drake International
06.2013 - 10.2014
Digital Marketing Consultant
The Good Guys
05.2012 - 09.2013
Marketing Officer
RMIT University, Melbourne City Campus
05.2011 - 05.2012
Victorian Certificate of Education - Brighton High School
Bachelor of Business Marketing -
RMIT University
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