Denise Curtin
Coogee,Sydney
Summary
Digital editor and communications specialist with a eight year background in managing the digital aspects of national media brands, corporate companies and print publications. From brand management and content creation to production, editing, scheduling, and analytics. Proven track record in delivering engaging and consumer focused content, increasing traffic and brand awareness.
Overview
7
7
years of professional experience
Work History
Marketing and Communications Lead
Australian Reinforcing Company (ARC)
Greater Sydney, NSW
11.2024 - Current
- Managing the external communications for the brand, including social media presence, website content and email marketing.
- Coordinating and strengthening employee communications through monthly newsletters, branch activations, and internal communication channels.
- Creating and continually revising our team's content calendar and digital marketing strategy to foster brand awareness and boost engagement.
- Editing, reviewing, and seeding out communications from various team leaders across the business.
- Utilising sponsorships for brand advertising, press releases and social content.
- Working collaboratively with teams across the business to highlight projects and initiatives..
Digital Engagement Lead
InfraBuild
Sydney CBD, NSW
09.2023 - 09.2024
- Managed external communications across digital platforms, ensuring consistency in messaging and alignment with InfraBuild's voice and audience.
- Crafted and managed public-facing content, including website stories, CEO and employee messaging, and reports.
- Monitored media coverage and social media presence through tools such as Sprout Social.
- Increased website traffic through UX research, and engaging stakeholders with relevant content.
- Used plugins such as Beaver Builder to update and maintain website design and page layout.
- Attended promotional shoots, capturing and scheduling content to boost InfraBuild's profile.
- Seeded out direct marketing communications for the brand via Vision6.
- Planned advertising campaigns for online, print and other mediums.
National Digital Editor
News Corp Australia
Surry Hills, Sydney, NSW
01.2023 - 06.2023
- Edited and ranked content nationally across News Corp Australia's largest titles including The Daily Telegraph, The Herald Sun, The Courier Mail and The Adelaide Advertiser.
- Liaised with editors to amend headlines for SEO optimization, increasing reach and user engagement.
- Developed editorial strategies to bring more lifestyle content to the homepages across News Corp's largest platforms.
- Worked alongside titles such as Vogue and GQ to cross syndicate content and drive more traffic towards top pieces of journalism.
- Monitored analytics data to assess performance of published content by tracking key metrics.
- Held and hosted daily editorial meetings with journalists across the brand to make sure key topics were covered and scheduled for both digital and social publication.
Head of Digital
VIP Publishing
Dublin, Ireland
01.2021 - 10.2022
- Promoted from Digital Editor to Head of Digital with VIP Publishing on January 3rd 2021
- Managed the digital aspects of both the VIP Magazine and STELLAR Magazine brands - overseeing the creative output - including editorials and sponsored client natives on both brands' websites and social media platforms
- Managed a team of 10 journalists, organising rosters, editing copy and scheduling weekly team pitch meetings and catch-ups
- Worked alongside beauty, tech and travel clients for both magazine brands under the VIP Publishing umbrella, creating briefs, holding meetings and showcasing ways in which different companies could advertise through our brands.
- Worked across the Hayu STELLAR InstaStar Awards, which hosted over 2,000 guests, honoring Irish content creators, and sponsored by over 12 established brands, including Hayu, Meta, Benefit Cosmetics, and Pandora.
- Created video and audio content using Adobe Suite, as well as daily use of scheduling tools such as Google Workspace, Microsoft Teams, and CMS.
- Increased engagement on STELLAR Magazine and VIP Magazine's social media platforms by over 22%, seeing their combined following rise to 170.1k followers on Instagram.
Digital Editor
VIP Publishing
Dublin, Ireland
03.2020 - 01.2021
- Created editorial content for STELLAR Magazine's website STELLAR.ie by conducting and transcribing interviews, as well as editing and subbing the content of the junior team, making sure all copy was in line with the brand's tone and style
- Edited and delegated all client copywriting among the team, making sure deadlines were met and clients were happy with all final drafts prior to print and scheduling.
- Ensured accuracy and quality of digital content across all channels.
- Coordinated with external contributors such as freelance writers or photographers.
Staff Writer
Her.ie
Dublin , Ireland
08.2017 - 02.2020
- Researched and wrote stories on a variety of topics for Ireland's leading women's website, including entertainment, health, fashion, beauty, news and sports.
- Worked to fast newsroom deadlines to ensure high traffic on breaking news and embargo lifts.
- Hosted various reader panels both in house and externally, alongside guest speakers and advertising clients insuring briefs were met.
- Collaborated with the marketing team to develop compelling content for social media campaigns.
Education
Journalism And New Media With Law - Bachelor's Degree
University of Limerick
08-2017
School Education -
St Mary's Secondary School
06-2013
Skills
- Digital marketing
- Content creation
- Internal communications
- Copy editing
- Ethical journalism
- Website design
- SEO optimisation
- WordPress
- Content Management Systems
- Website analytic tools, Chartbeat, CrowdTangle, and Google
- Adobe Creative Cloud
References
References available upon request.
Timeline
Marketing and Communications Lead
Australian Reinforcing Company (ARC)
11.2024 - Current
Digital Engagement Lead
InfraBuild
09.2023 - 09.2024
National Digital Editor
News Corp Australia
01.2023 - 06.2023
Head of Digital
VIP Publishing
01.2021 - 10.2022
Digital Editor
VIP Publishing
03.2020 - 01.2021
Staff Writer
Her.ie
08.2017 - 02.2020
Journalism And New Media With Law - Bachelor's Degree
University of Limerick
School Education -
St Mary's Secondary School
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