Summary
Overview
Work History
Education
Skills
Websites
References
Personal Information
Timeline
Generic

DENIZ SAKALLI

Sydney,Australia

Summary

Experienced State Manager with proven ability in strategic planning, team leadership, and regional operations management. Strong background in fostering business growth through effective sales strategies and performance improvements. Demonstrated skills in staff training, policy development, and financial oversight to drive operational efficiency. Successfully implemented initiatives resulting in increased profitability and improved team performance in previous roles.

Overview

13
13
years of professional experience

Work History

State Manager

NOVO GROUP & SHOE CONNECTION
Sydney, NSW & VIC
02.2025 - Current
  • Developed strategic initiatives to enhance customer engagement and brand loyalty.
  • Oversaw staff recruitment, training, and performance evaluations across multiple locations.
  • Collaborated with marketing teams to drive promotional campaigns and product launches.
  • Analyzed market trends to identify growth opportunities in regional markets.
  • Implemented operational processes to streamline inventory management and logistics.
  • Established strong relationships with key stakeholders and community partners.
  • Led cross-functional meetings to ensure alignment on business objectives and strategies.
  • Recruited, hired and trained crew members on application of projects, customer relations, and customer service.
  • Implemented policies and standard operating procedures and managed quality, customer service and logistics.
  • Developed and implemented strategies to increase customer satisfaction ratings.
  • Leveraged social media platforms for lead generation purposes and brand building initiatives.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Developed and executed comprehensive marketing campaigns to increase brand awareness.
  • Created brand identity designs for clients, including logos and fonts.
  • Encouraged employee engagement through activities such as team building exercises or brainstorming sessions.

Retail State Manager NSW & ACT

AQUILA
Sydney, Australia
03.2021 - 02.2025
  • Accountable for all retail operations across NSW & ACT. Through Myer concessions, Premium & Outlet stand alone stores, providing leadership and coordination in administrative, business planning, sales and strategy through the 3 channels.
  • Managing a 10-12M+ portfolio across 13-15 stores across NSW & ACT (changes due to opening and closing of stores)
  • Developed a strategy plan for each store across all different channels: target, activities to support the sale, training to improve the KPIs of each store (Conversion Rate, UPT, ATV and Transactions)
  • Developed different Promotions to increase metrics.
  • Help contribute to the development of loyalty programs.
  • Worked in the AQUILA loyalty customer service committee.
  • Developed training models to increase sales virtually through new channels, HERO app – also brand ambassador for the HERO APP
  • Developed training PDs for ENVIMO Myer channels. To assist with change of software
  • Developed training PDs for change of SALES POS system in Premium & Outlet stores for AP-21 system.
  • Developed training PDs for new State manager, Area Managers & Store managers to be able to smoothly approve shifts, create rosters and generate causal & fulltime contracts through UKG software.
  • Analyzing P&L, EBIT, Budget, Sales, and Costs
  • Introducing strategic shrinkage process instore to improve Stocktake results.
  • Working alongside Project Manager & Head of retail team refurbing the Myer channels, premiums & outlets
  • Working closely with the marketing team to help boost sales in, new opening markets such as Canberra Outlet & Kotara Newcastle.
  • Worked closely with Project manager and Builders for the new opening of stores & planning department.
  • Working closely with the National Operations manager, assisting to help other state managers with tasks such rostering, AP-21 in store issues, IT, Eftpos terminals, internet issues, TRS report polling.
  • Stock allocation, to cater different demographics for specific styles.
  • Implemented ‘Shipt’ functionality, to easily generate shipping labels for manual Aust post labels when required.
  • Recruitment, Hiring and training of all staff members.
  • Contract creating & releasing
  • Reporting to my National manager weekly with a weekly report that unfolds the core metrics through all specific stores and channels at a more general scope.
  • Used buyer experience, to visit wholesaler internationally Istanbul Türkiye to visit factory and source prototypes for potential next season collection.
  • Extracting national reporting TRS reports to all channels, CEO & marketing while Head of Customer experience & Omni Channel Operations manager is away.

Retail Area Manager NSW

AQUILA
Sydney, Australia
10.2017 - 03.2021
  • Managing a region of about 5-8 stores across premium, outlets & Myer concessions.
  • Region changed due to helping another Area Manager, state was divided into two.
  • Regardless of region, when stores weren’t performing, I was taking care of non-performing stores to help increase store metrics.
  • Using Kepler and TRS reports, I was able to generate the appropriate causes to softer results and strategically input new working practices and training to strengthen the overall results of the stores.
  • Built daily planners & tasks to help support managers to better engage their staff to scoped and tailored daily tasks and targets.
  • Managed rostering and costing
  • Ensure plans and strategies are effectively employed to increase sales.
  • Implement strategies to reduce shrinkage and expense.
  • Overseeing over 20-25+ team members with 5-8 managers
  • Creating an overall positive experience in store – identifying opportunities to continue generating positive experiences.

Retail Assistant Manager NSW

AQUILA
Sydney, Australia
06.2016 - 10.2017
  • Working alongside Flagship store manager at Myer Sydney, managing a team of 4-6 key staff members with the usual floating main casuals of about 2 additional.
  • Here I was also requested by the national manager earlier on, to use my management skills, being able to work in different social- economic demographics and staff to help support other store managers who needed the extra help with sales and general store management.
  • Stores that were requested to help for growth, Macquarie, Warringah, Parramatta, Sydney CBD City & Bondi.
  • Can do attitude, was helping in a limited capacity due to job title, however working beyond assistant store manager level to increase outputs and provided that I was a key investment to the business.

Retail Store & Buyer Manager NSW

PARISJORDAN / GP
Sydney, Australia
10.2015 - 06.2016
  • Company Overview: Independent brand, family owned.
  • Began to work with a independent brand, that was family owned. Managing stores such as Darling Harbor, Rockdale Plaza & Roselands to help increase overall takings.
  • Used my own business GP to help source product from Türkiye, China & India.
  • Helped implement business plans for managers, new starters, HR compliance and recruitment processes.
  • Weekly meetings with the brand owner on strategies to grow the business.
  • Independent brand, family owned.

Retail Causal assistant NSW

YD.
Sydney, Australia
12.2012 - 04.2014
  • Achieving store and personal targets
  • Maintaining store Visual merchandising
  • Supporting store manager and team

Education

BACHELOR OF MANAGMENT - EVENTS IMPACTS AND LEGACIES, EVENT SPONSORSHIP AND REVENUE, MANAGEMENT SKILLS, MANAGING PEOPLE AND ORGANISATIONS, SOCIO- POLITICAL CONTEXT OF MANAGEMENT, ECONOMICS FOR BUSINESS, POSITIONING AND PROMOTING EVENTS, INNOVATION AND ENTRPRENEURSHIP

UNIVERSITY OF TECHNOLOGY SYDNEY
Ultimo, NSW
01.2018

SOCIAL SCIENCES & LAW - Introduction to Law

UNIVERSITY OF WESTERN SYDNEY
Parramatta, NSW
01.2016

CERTIFICATE IV BUSINESS SALES - FNSASICT503 : Provide advice in managed investments, FNSCUS505 : DETERMINE CLIENT REQUIREMENTS AND EXPECTATIONS, FNSIAD501 : PROVIDE APPROPRIATE SERVICES ADVICE AND PRODUCTS TO CLIENTS, FNSINC501 : CONDUCT PRODUCT RESEARCH TO SUPPORT RECOMMENDATIONS, FNSCUS506 : RECORD AND IMPLEMENT CLIENT INSTRUCTIONS

ONCE STEP FURTHER INTERNATIONAL INSTITUTE OF EXCELLENCE
Surry Hills, NSW
01.2015

DIPLOMA OF SOCIAL SCIENCES - Introduction to Criminology, The Geographies of social differences, Working with Cultural differences, Cultural and Social Geographies, Inequalities and Differences, Understanding Society, The Individual in Society, Academic English, Introduction to Law

COLLEGE OF WESTERN SYDNEY
Westmead, NSW
01.2013

Skills

  • Leadership
  • Coaching & Development
  • Critical & Agile Thinking
  • HR Management (UKG)
  • Policy and compliance PD re-structuring
  • Risk Management
  • Team Building
  • Visual merchandising
  • Stocktaking
  • Strong Business Acumen
  • Marketing Strategy
  • Brand Development
  • Advertising
  • Project Management
  • Event Management
  • Public Relations
  • Retail management
  • Staff recruitment
  • Strategic planning
  • Market analysis
  • Sales strategy
  • Brand development
  • Inventory management
  • Employee training
  • Operations management
  • Performance improvement
  • Time management abilities
  • Negotiation and conflict resolution
  • Verbal and written communication
  • Revenue forecasting

Websites

References

Can be provided upon request, due to confidentiality.

Personal Information

Title: State Manager

Timeline

State Manager

NOVO GROUP & SHOE CONNECTION
02.2025 - Current

Retail State Manager NSW & ACT

AQUILA
03.2021 - 02.2025

Retail Area Manager NSW

AQUILA
10.2017 - 03.2021

Retail Assistant Manager NSW

AQUILA
06.2016 - 10.2017

Retail Store & Buyer Manager NSW

PARISJORDAN / GP
10.2015 - 06.2016

Retail Causal assistant NSW

YD.
12.2012 - 04.2014

BACHELOR OF MANAGMENT - EVENTS IMPACTS AND LEGACIES, EVENT SPONSORSHIP AND REVENUE, MANAGEMENT SKILLS, MANAGING PEOPLE AND ORGANISATIONS, SOCIO- POLITICAL CONTEXT OF MANAGEMENT, ECONOMICS FOR BUSINESS, POSITIONING AND PROMOTING EVENTS, INNOVATION AND ENTRPRENEURSHIP

UNIVERSITY OF TECHNOLOGY SYDNEY

SOCIAL SCIENCES & LAW - Introduction to Law

UNIVERSITY OF WESTERN SYDNEY

CERTIFICATE IV BUSINESS SALES - FNSASICT503 : Provide advice in managed investments, FNSCUS505 : DETERMINE CLIENT REQUIREMENTS AND EXPECTATIONS, FNSIAD501 : PROVIDE APPROPRIATE SERVICES ADVICE AND PRODUCTS TO CLIENTS, FNSINC501 : CONDUCT PRODUCT RESEARCH TO SUPPORT RECOMMENDATIONS, FNSCUS506 : RECORD AND IMPLEMENT CLIENT INSTRUCTIONS

ONCE STEP FURTHER INTERNATIONAL INSTITUTE OF EXCELLENCE

DIPLOMA OF SOCIAL SCIENCES - Introduction to Criminology, The Geographies of social differences, Working with Cultural differences, Cultural and Social Geographies, Inequalities and Differences, Understanding Society, The Individual in Society, Academic English, Introduction to Law

COLLEGE OF WESTERN SYDNEY

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