Derek Wolfenden
Central Coast,NSW
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 24-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. A career built on customer service, collaboration and integrity.
Overview
26
26
years of professional experience
Work History
Field Sales Manager
Cleanaway Waste Management
03.2023 - Current
- Efficiently manage and assign territories to 11 Territory Managers, managing a $27.2m portfolio
- Formulate and execute innovative sales strategies to drive revenue growth, delivering a 37% increase in YoY revenue
- Deliver exceptional levels of customer service, ensuring satisfaction through attentive and responsive interactions leading to a 25% reduction in customer churn
- Skillfully convey information and ideas, both verbally and in writing, fostering clear and impactful communication
- Demonstrate resilience and courage in facing challenges and overcoming obstacles
- Provide ongoing training sessions for the field sales team to enhance product knowledge, sales techniques, and customer engagement skills
- Stay updated on emerging trends in the current industry and identify areas for growth
- Effectively leverage knowledge and credibility to influence and negotiate, employing an informed and strategic approach.
Retail Sales Executive
Scentre Group (Owner & Operator of Westfield)
04.2021 - 03.2023
- Leveraged effective sales strategies to drive revenue growth and enhance overall sales performance, delivering an 18% increase in YoY revenue
- Secured industry first sponsorship agreement with McDonald Jones Homes, delivering $50K incremental revenue
- Fostered positive customer relationships through effective communication and personalized service, leading to a 7.6% improvement in NPS
- Addressed customer inquiries, concerns, and feedback, ensuring a high level of customer satisfaction
- Maintained a deep understanding of the products or services offered, to become a subject matter expert and trusted business partner
- Champion Scentre Group DNA – customer first, integrity, strive for excellence, succeed together, constantly curious and positive legacy.
Business Development Manager
Suzuki Australia Pty Ltd
02.2019 - 04.2021
- Successfully managed and coordinated the operations of 20 geographically dispersed dealerships with efficiency and effectiveness
- Skillfully negotiate dealer targets aligned with market share objectives
- Achieved and exceeded sales targets, leading to a 7.3% increase sales and delivering 103.2% of annual target
- Exceeded customer satisfaction targets, leading to a 4.3% improvement in NPS
- Initiated and spearheaded business improvement initiatives to drive positive change and enhance dealership profitability delivering a 3.8% increase on ROI
- Ensure adherence to company Corporate Identity (CI) guidelines and reporting policies
- Create and execute comprehensive dealer marketing plans to drive business growth and enhance brand presence
- Lead dealership teams in the recruitment and retention of key staff and mentor management on recruitment best practice
- Delivered market insights and commentary to both the General Manager Sales and the National Sales Manager, contributing to informed decision-making processes.
Area Sales Manager
Volkswagen Group Australia - Skoda
04.2016 - 06.2018
- Successfully managed and coordinated the operations of 18 geographically dispersed dealerships with efficiency and effectiveness
- Achieved and exceeded sales targets, leading to a 4.6% increase sales and delivering 101.3% of annual target
- Exceeded customer satisfaction targets, leading to a 2.6% improvement in NPS
- Initiated and spearheaded business improvement initiatives to drive positive change and enhance dealership profitability delivering a 4.2% increase on ROI
- Lead dealership teams in the recruitment and retention of key staff and mentor management on recruitment best practice
- Create and execute comprehensive dealer marketing plans to drive business growth and enhance brand presence
- Ensure adherence to company reporting policy and CI standards
- Leveraged market intelligence to formulate a comprehensive dealership improvement plan, leading to enhanced Return on Investment (ROI)
- Collaborated with Director and National Sales Manager to design and implement sales and marketing programs, fostering effective cross-functional partnerships
- Effectively project-managed the enhancement of the reporting suite, resulting in a notable reduction in report lead times.
Order Management Specialist – Retail Planning and Special Projects
Volkswagen Group Australia
03.2014 - 04.2016
- Executed all aspects of the order management cycle and accountable for routine order processing and serving as day-to-day customer interface
- Collaborated in cross-functional teams, efficiently resolving issues and ensuring adherence to pertinent laws and regulations
- Collaborated with global production facilities to ensure accurate production allocation
- Ensured correct blend of vehicles in order to achieve retail forecast, as well as worked closely with sales team and plan comprehensive retail campaigns based on stock and sales history
- Demonstrated expertise in managing product runout strategies, resulting in reduced stock ageing and optimized tactical spend
- Developed and implemented a business architecture to enable precise stock management and significantly reduced lead times
- Developed and implemented policies to meet reduction targets for stock ageing, ensuring effective inventory management.
Logistics and Distribution Controller
Volkswagen Group Australia
06.2009 - 03.2014
Operations Manager
Rick Damelian Honda
01.2003 - 06.2009
Retail Sales Executive
Multiple Honda & Toyota Dealerships
12.1997 - 01.2003
Education
Higher School Certificate - Business Studies, Legal Studies
Lithgow High School
Lithgow, NSW12.1997
Skills
- Sales Leadership
- Team Management
- Strategic Planning
- Customer Relationship Management
- Market Analysis
- Negotiation
- Data Analysis
- Process Optimization
- Budget Management
- Cross-Functional Collaboration
- Sales Presentations
- Recruitment & Onboarding
- Coaching
- Complaints Management - Internal & External
Timeline
Field Sales Manager
Cleanaway Waste Management
03.2023 - Current
Retail Sales Executive
Scentre Group (Owner & Operator of Westfield)
04.2021 - 03.2023
Business Development Manager
Suzuki Australia Pty Ltd
02.2019 - 04.2021
Area Sales Manager
Volkswagen Group Australia - Skoda
04.2016 - 06.2018
Order Management Specialist – Retail Planning and Special Projects
Volkswagen Group Australia
03.2014 - 04.2016
Logistics and Distribution Controller
Volkswagen Group Australia
06.2009 - 03.2014
Operations Manager
Rick Damelian Honda
01.2003 - 06.2009
Retail Sales Executive
Multiple Honda & Toyota Dealerships
12.1997 - 01.2003
Higher School Certificate - Business Studies, Legal Studies
Lithgow High School
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