Desiree Jacobson
Highton,Australia
Summary
I am a strategic marketing, communications and events professional, with extensive experience in a local government environment. Skilled in managing stakeholders and managing reputational risks, I am seeking to bring my skillset and expertise to the position of Marketing Business Partner at the City of Greater Geelong.
Overview
18
18
years of professional experience
Work History
Marketing & Engagement Officer, Secondment
City of Greater Geelong
03.2025 - Current
- Marketing and communication strategies for national and events and initiatives including:
- Bellarine Arts Centre aka Potato Shed
- Internal City of Greater Geelong campaigns including Geelong Youth Awards
Marketing & Engagement Officer
City of Greater Geelong
04.2024 - 03.2025
- Marketing and communication strategies for national events and initiatives including:
- Live & Local National music suite of programs (ReSound Music Festival; APRA AMCOS Songmakers program; Live & Local/Music Victoria workshops)
- Geelong Design Week 2024
- Yarra Street Window Gallery
- Creative City Communities Grants
- Creative City
Marketing & Communications Officer - Publications, Secondment Position
City of Greater Geelong
02.2023 - 04.2024
- Project management of the annual printed City of Greater Geelong Calendar, including the annual photographic competition, in consultation with Executive Leadership Team, Senior Leadership Team and across the Organisation.
- Project management and editorial for the quarterly community-focussed publication, Community Update, in consultation with Executive Leadership Team, Senior Leadership Team and across the Organisation.
- Editing and production coordination 2023-24 City of Greater Geelong Annual Report
- Content writing and management of social media; website; e-newsletter
- Marketing Unit
Senior Publishing Editor, Secondment Position
City of Greater Geelong
08.2022 - 02.2023
- Provided strategic communications advice, recommendations and editing services across a number of different units and departments, in consultation with Directors, Managers and Coordinators for a range of City of Greater Geelong publications including:
- The 2022-23 City of Greater Geelong Annual Report
- City of Greater Geelong response to the Federal Government Discussion Paper, A new program for in-home Aged Care
- Economic Development Strategic Paper
- Positive Ageing Action Plan
- Draft Master Plan Environment and updating of Fact Sheets
- Content writing and management for social media; website; e-newsletters
- Marketing Unit
Cultural Communications & Marketing Officer
City of Greater Geelong
11.2017 - 08.2022
- Responsible for development and execution of Marketing Strategies for Geelong After Dark; Mountain-to-Mouth Extreme Arts Walk; Bellarine Arts Centre aka Potato Shed; Surround Sounds Music Festival; Arts Industry Commissions project; COVID-19 Recovery Arts Projects; Public Art projects; Music Victoria Professional Development Programs
- Content writing and management for website; e-newsletters
- Internal and external communications including media releases
- Provide strategic communication advice
- Corporate Communications writing
- Manage multiple social media channels (Facebook/Instagram)
- Arts & Culture Dept
Publicist - VIC Major Event
Geelong Revival Motoring Festival
10.2016 - 12.2016
- Company Overview: An annual Victorian major event, attracting international participants, showcasing the best in vintage vehicles and lifestyle
- Managed local and metro PR including print and radio
- Content writing for website; e-newsletters; media releases; social media feeds
- On-site production coordination and management including Outside Broadcast; VIP and Sponsor liaison and daily media briefings
Marketing and Communications Coordinator
National Aust Centre for Grief & Bereavement
08.2016 - 11.2016
- Company Overview: Largest provider of grief and bereavement education in Australia
- Content publishing via Informz/iMIS CRM
- Content writing and management for website; e-newsletters
- Provide strategic communication advice
- Corporate Communications writing
- Manage social media channels (Facebook/Twitter/LinkedIn)
Communications and Marketing Officer
Bay City Events
01.2008 - 08.2016
- Company Overview: Bay City Events provides event management and artistic programming, local and regional events, including the Blues Train
- PR Manager national media campaigns
- Development and execution of marketing and communications strategies
- Content writing for website; e-newsletters; media releases; social media feeds
- On-site media and VIP/Sponsor co-ordination
- Volunteer and intern management
Education
Bachelor of Arts -
University of New South Wales
01.1987
IAP2 Essentials of Engagement
01.2025
Writing with Impact (Business Writing)
01.2017
Editing Mastery
01.2017
Unlocking Creativity
The Writer’s Studio
01.2016
Cert IV Training & Assessment - undefined
01.2013
Skills
- Teamwork
- Adaptability
- Problem Solving
- Event Management
- Stakeholder Engagement
- Editing
- PR Campaigns
- Social Media Campaigns
- Marketing Campaigns and Strategies
- Content Writing
Timeline
Marketing & Engagement Officer, Secondment
City of Greater Geelong
03.2025 - Current
Marketing & Engagement Officer
City of Greater Geelong
04.2024 - 03.2025
Marketing & Communications Officer - Publications, Secondment Position
City of Greater Geelong
02.2023 - 04.2024
Senior Publishing Editor, Secondment Position
City of Greater Geelong
08.2022 - 02.2023
Cultural Communications & Marketing Officer
City of Greater Geelong
11.2017 - 08.2022
Publicist - VIC Major Event
Geelong Revival Motoring Festival
10.2016 - 12.2016
Marketing and Communications Coordinator
National Aust Centre for Grief & Bereavement
08.2016 - 11.2016
Communications and Marketing Officer
Bay City Events
01.2008 - 08.2016
IAP2 Essentials of Engagement
Writing with Impact (Business Writing)
Editing Mastery
Unlocking Creativity
The Writer’s Studio
Cert IV Training & Assessment - undefined
Bachelor of Arts -
University of New South Wales
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