Deva Peiris

Directed product ideation, development, and launch to align with business strategy and consumer needs.

Conducted market research and competitive analysis to uncover new product opportunities.

Executed go-to-market strategies through collaboration with marketing, engineering, and sales teams.

Ensured product compliance with regulatory standards while maintaining high-quality benchmarks.

Optimized product development workflows to reduce time-to-market and enhance operational efficiency.

Managed relationships with suppliers and manufacturing partners to ensure quality sourcing.

• Led the product development team for lighting, air movement (cooling and heating), electrical, hardware, and plumbing categories.

• Developed and executed the product development strategy, aligning with business goals.

• Managed supplier relationships (China, Taiwan, Thailand, India, etc.), negotiating contracts, and ensuring product quality.

Conducted market analysis to drive product innovation and increase market share.

• Led New Product Development (NPD) and Product Lifecycle (PLC) processes, ensuring continuous improvement.

• Worked closely with marketing and sales to develop product positioning, pricing, and promotional strategies.

• Provided technical training to sales and customer service teams.

Led quality engineering efforts for telecommunication products.

• Ensured compliance with international telecom standards.

• Managed testing, validation, and supplier quality assurance.

• Managed quality assurance and compliance, ensuring products met Australian standards.

• Led the testing and validation of new and existing products.

• Developed supplier quality control processes to improve product reliability.

• Developed and executed compliance strategies for product approvals.

• Ensured that products met government and industry regulations.

Managed quality control and supplier compliance documentation.

• Managed an in-house product testing laboratory, approvals, and quality control for international markets (Germany, Australia, Japan, USA, etc.). markets.

• Ensured compliance with global regulations (EMC, CE, FCC, UL, etc.).

• Coordinated with R&D and production teams to enhance product reliability.

• Oversaw product design, development, and testing.

• Managed quality engineering efforts across multiple product lines.

• Collaborated with cross-functional teams to resolve quality-related issues.

Supervised quality engineering teams, ensuring global compliance.