Devan Krishnan
Product Manager, Business Development
ELG3A-3A, Bayu Angkasa Condo, 4 Jalan Medang Kapas, Bangsar,Kuala Lumpur
Summary
Accomplished Sales Manager with a proven track record at Big Dutchman, excelling in business development across Asia through strategic planning and technical acumen. Spearheaded innovative waste treatment solutions, contributing to sustainability goals and expanding market presence. Skilled in international sales negotiations and fostering client relationships, demonstrated by consistently surpassing sales targets and enhancing product lifecycle management.
Overview
16
16
years of professional experience
4
4
Certifications
Work History
Product Manager, Business Development Asia.
Big Dutchman (Malaysia) Sdn Bhd
08.2020 - Current
- involved in Big Dutchman's effort to develop waste treatment products to achieve a cyclical economy and sustainability in the industry.
- Managed full product lifecycle, from ideation through post-launch support, and improving and growing the new portfolio of waste treatment solutions.
- Spearheaded product development initiatives, ensuring alignment with current market demand and future growth potential such as capitalizing on the carbon credits market to increase investment potential in-line with the UN sustainability goals.
- Presented at industry conferences and events to showcase the company's sustainability efforts and generate leads for future business prospects.
- Performed client research and identified opportunities for account growth, account penetration and market expansion through out Big Dutchman's market in Asia and Oceania.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Liaised with sales,after sales, marketing, and management teams to develop waste treatment solutions and directed planning and budgeting efforts.
Sales Manager - Poultry Pakistan & Bangladesh
Big Dutchman (Malaysia) Sdn Bhd
03.2016 - 08.2020
- Handled Big Dutchman's sales activites for business unit poultry through multiple sales agents in Pakistan and Bangladesh.
- Increased sales revenue by developing and implementing effective sales strategies, streamlining after sales, claims, marketing and exhibition participation in local and international exhibitions.
- Maintained relationships with sales agents and customers by identifying needs and offering complete turn-key solutions for new investors and also growing existing clients businesses.
- Built long-lasting client relationships through excellent customer service, after sales support and consistent followups.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into other market segments.
- Organized regular sales meetings to review progress, share best practices, new product developments, and market SWOT analysis.
- Negotiated contracts, and prices of complete farm turn key projects.
Sales Manager - Poultry Indonesia
PT BD Agriculture Indonesia
03.2017 - 08.2019
- Managed national sales activities and a team of 5 sales executives positioned all across Indonesia through Big Dutchman's satelite office of 60 people based in Jakarta.
- Maintained relationships with key accounts, customers and found new ones by identifying needs and offering turn-key solutions.
- Built long-lasting client relationships through excellent after sales support and consistent followups.
- Attended and gave speeches at industry events and conventions to bring more visibility to the brand.
- Provided ongoing training for junior sales staff, fostering professional development and career growth in the sales team.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Negotiated project contracts and quotes, project management, controlling after sales costs and claims to balance customer expectations and experience while boosting profits,
- Exceeded sales targets consistently, through strategic planning, maintaining customer relationships and community initiatives.
Technical Sales Advisor-Climate
Big Dutchman (Malaysia) Sdn Bhd
09.2013 - 03.2016
- Provided technical expertise and recommendations to the sales teams and customers for poultry climate systems through out asia.
- Provided presales support, designing tailored made farm climate systems in various countries, after sales support , customer training and claims.
- Developed and executed product market strategies to increase climate equipment sales in the total product portfolio, price determination and promotion efforts.
- Traveled to customer farms through out asia to analyze technical challenges, and help customers increase efficiency of production by fine tuning climate and feeding systems
Assistant Manager
Ornet SDN BHD
01.2012 - 09.2013
- Supervised day-to-day operations to meet performance, quality and service expectations of our clients.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Received training by Ocean Optics in China for sales strategies, new products and technical commissioning of the equipment.
- Grew the product line by bringing new products such as HPLC's and GC's from YL instruments Korea.
- Won Ocean Optics top growth distributor 2012.
Sales Engineer
Ornet SDN BHD
01.2009 - 01.2012
- Involved in spectrometer sales through the local agent of Ocean Optics Inc.
- Increased spectrometer sales revenue by consistently meeting and exceeding sales targets through effective client presentations, product demonstrations, and exhibitions.
- Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
- Installed, commissioned spectrometers , managed customer after sales support and claims.
Education
Bachelor of Engineering With Honours - Mechanical Engineering
Nottingham University
United Kingdom And Malaysia 04.2001 -
Skills
Product Lifecycle Management and Roadmap
Product Vision and Strategy
Managing International Sales Activities and Negotiations
Business Development
Technical acumen
Strategic Planning
Data-driven decision-making
Critical Thinking
Speeches at industry event
Certification
Top Growth Distributor, Ocean Optics
Timeline
2024 Sustainable Agricultural Technologies, Bank of Philippine's Island BPI
06-2024
Product Manager, Business Development Asia.
Big Dutchman (Malaysia) Sdn Bhd
08.2020 - Current
Sales Manager - Poultry Indonesia
PT BD Agriculture Indonesia
03.2017 - 08.2019
Selling with Passion & Power Program
10-2016
Sales Manager - Poultry Pakistan & Bangladesh
Big Dutchman (Malaysia) Sdn Bhd
03.2016 - 08.2020
Technical Sales Advisor-Climate
Big Dutchman (Malaysia) Sdn Bhd
09.2013 - 03.2016
Service Training for HPLC & GC, YL Instruments Korea
06-2012
Top Growth Distributor, Ocean Optics
04-2012
Assistant Manager
Ornet SDN BHD
01.2012 - 09.2013
Sales Engineer
Ornet SDN BHD
01.2009 - 01.2012
Bachelor of Engineering With Honours - Mechanical Engineering
Nottingham University
04.2001 -
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