Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
Generic

Devendra Lakhotia

Sydney,Australia

Summary

An Analytics professional with experience in Digital Analytics & Reporting with demonstrable track record of successfully having delivered growth to diverse markets across different region for different clients. Diligent Analyst with 10+ years of experience, skilled in Business Analysis, Analytics, Visualization-Tableau (MBA in Finance and B.Tech in Information Technology) and working as Technical Analyst from last 7+ years for different premium clients in Telecom & Banking with in-depth knowledge of visualization reporting ,statistics, Campaign Analytics, research methodologies specializing in Digital Analytics.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Technical Business Analyst

Macquarie Bank
08.2023 - Current

Group Treasury Transformation, Liquidity Technology

  • Analyzed complex business requirements to develop effective high level technical solutions and drive project success.
  • Worked in a cross-functional Agile train alongside stakeholders, solution designers, business analysts, architects, and data engineers
  • Led stakeholder meetings to gather insights, ensuring alignment between business needs and technology capabilities.
  • Identify issues, assess risks, and propose improvements to optimise system design.
  • Ensure technical specifications meet high standards and align with delivery processes.
  • Actively contribute to Agile practices, estimation, and delivery planning sessions.
  • Mentored junior analysts in best practices for data analysis and requirement gathering, fostering professional growth within the team.

Senior Insight Analyst-BPB,CBA

Tata Consultancy Services Ltd
03.2020 - Current
  • Business Analysis using various analytics techniques to develop comprehensible analytical solution to solve different Ad-hoc request.
  • Pre & post Analysis for different Campaign launching (NBC) and presented data by creating various Reports.
  • Generating Insights & Trends for different financial products and related campaigns.
  • Analysing the web traffic metrics generated by the Digital Campaigns running in BPB CBA.
  • Responsible for interacting with business partners to identify needs and business requirements
  • Analysed the Digital Campaigns data to identify campaign effectiveness across different Channels using Adobe Analytics and Tableau.
  • Preparation of brief document for Implementation & build by defining the Next Best Conversations for customers.

Reporting/Insight Analyst-NBN

Tata Consultancy Services Ltd
05.2019 - 02.2020
  • Reporting - Responsible for developing, publishing and maintaining Tableau dashboards and Data sources.
  • Responsible for interacting with business partners to identify needs and business requirements for creating BI reports.
  • Getting Insights into database and transform data according to the requirements.
  • Creating checklist for performance and Dashboards developments.
  • Testing the Reports(UAT).
  • Publishing the reports to server, applying securities and giving custom permissions to access the reports.
  • Responsible for creating/scheduling reports using BI Analytics to extract data from Remedy.

Insight Analyst-CBA

Tata Consultancy Services Ltd
04.2018 - 04.2019
  • Analysing the web traffic metrics generated by the Digital Campaigns running in CBA.
  • Responsible for interacting with business partners to identify needs and business requirements for creating BI reports.
  • Analysed the Digital Campaigns data to identify campaign effectiveness across different Channels using Adobe Analytics and Tableau.
  • Preparation of brief document for Implementation & build by defining the Next Best Conversations for customers.
  • Business Analysis using various analytics techniques to develop comprehensible analytical solution to solve different Ad-hoc request.
  • Pre & post Analysis for different Campaign launching (Target Segment) and presented data by creating various Dashboards.
  • Generating Insights & Trends for different financial products and related campaigns.

Data Analyst-BB&T

Tata Consultancy Services Ltd
03.2017 - 03.2018
  • Worked for a US based client (BFSI) in SAS automation and Reporting.
  • Developed, tested and modified SAS stored MACROS that are used in SAS Programs that create Reports.
  • Troubleshoot and improve performance of SAS programs that do not run properly and make sure it.
  • Automated hard coded programs and Business reports for Performance monitoring and Documented SAS processes and trained new hires.

Web Analyst-USAA

Tata Consultancy Services Ltd
07.2015 - 02.2017
  • Providing experience and behavioral analytics to better understand member experiences as well as facilitate insights for a US based client (Insurance).
  • Deliver, Standardize and Centralize DXD reporting and analytics to drive operational and digital insights.
  • Analysis & Insights on Web Page Optimisation and Reporting using Dashboards.
  • Performed Cross channel analysis in Web Analytics to reduce MSR calls for servicing activities and to engage members through digital Channel.
  • Performed regression analysis, segmentation analysis, and correlation analysis.
  • Extracting data from existing data sources, Developing and executing Business reports for Performance Monitoring.
  • Create Tables, listings and graphs using the SAS datasets with procedures such as DATA STEP, PROC.
  • Developed, tested and modified SAS stored MACROS that are used in SAS Programs that create Reports.

Database Developer

Tata Consultancy Services Ltd
01.2013 - 06.2013
  • Responsibilities include Performance tuning, indexing, analysing database objects.
  • Database object creation, disaster recovery and security.
  • Database design and implementation for e-learning solution to a private banking organization.
  • Part of the team that implemented Microsoft business intelligence tools for the first time in the organization.
  • Developing comp stored procedures using SQL in SQL server 2008 for the back end design of the e-learning solution.

Education

MBA - Finance Analytics

Lal Bahadur Shastri Institute of Management
01.2015

B.Tech - Information & Technology

Swami Keshwanand Institute of Technology & Mgmt.
01.2012

Skills

  • Proven experience as a Technical business analyst in banking, particularly in Bank
  • Business Analysis – Reporting and Campaign/NBC Analysis
  • Proficient in Tableau/BASE SAS /SQL/ MS-Excel/Adobe Analytics
  • Competencies- Tableau, Data Analytics, SAS Programming , Alteryx
  • Familiarity with modern data engineering technologies such as: Programming, Airflow, Dataiku
  • Reporting
  • Business Analysis
  • Business intelligence
  • MS-Excel
  • SAS
  • SQL
  • Processes
  • Tableau

Accomplishments

  • Received multiple appreciations from NBN for being able to deliver reports which were required for business critical reporting.
  • Recognized for Identifying top performing Campaigns for Migration using Adobe Analytics- By Commonwealth Bank of Australia
  • Appreciation at project level for outstanding work on Cross Channel Analysis in USAA

Affiliations

  • Appreciation at project level for outstanding work on Cross Channel Analysis in USAA
  • Recognised for Identifying top performing Campaigns for Migration using Adobe Analytics Academics
  • End Term project in MBA- Effect of Monetary policy on Indian Stock Market
  • Analytical study of dependence of BSE on International Stock Indices and awarded with Best Intern
  • Customer feedback survey on Cell Phones (Consumer Behavior)- Awarded as Best Study undertaken

Certification

  • Certified in Business Analysis-Tableau/Visualization
  • Certified in BASE SAS
  • Digital: BI Fundamentals of Business Analytics using SAS
  • Certified in Business Analytics from Edupristine

Timeline

Senior Technical Business Analyst

Macquarie Bank
08.2023 - Current

Senior Insight Analyst-BPB,CBA

Tata Consultancy Services Ltd
03.2020 - Current

Reporting/Insight Analyst-NBN

Tata Consultancy Services Ltd
05.2019 - 02.2020

Insight Analyst-CBA

Tata Consultancy Services Ltd
04.2018 - 04.2019

Data Analyst-BB&T

Tata Consultancy Services Ltd
03.2017 - 03.2018

Web Analyst-USAA

Tata Consultancy Services Ltd
07.2015 - 02.2017

Database Developer

Tata Consultancy Services Ltd
01.2013 - 06.2013

B.Tech - Information & Technology

Swami Keshwanand Institute of Technology & Mgmt.

MBA - Finance Analytics

Lal Bahadur Shastri Institute of Management
Devendra Lakhotia