Summary
Overview
Work History
Education
Skills
Timeline
Generic

DEVESHI DAGAR

Sydney,NSW

Summary

Results-oriented marketing professional with experience in brand management and integrated marketing campaigns across diverse consumer health categories. Skilled in collaborating with cross-functional teams to drive sales, market share, and product growth. Expertise includes campaign execution, consumer insights, product portfolio management, and promotional strategy. Strong in developing data-driven strategies and delivering impactful marketing initiatives that drive engagement and business results.

Overview

5
5
years of professional experience

Work History

Digital Marketing Support

Philips Personal Health
Sydney , NSW
03.2022 - Current
  • Support all category managers to develop and execute integrated marketing plans to meet sales, market share, and profit objectives across ANZ for Philips Personal Health categories.
  • Manage end-to-end creative agency processes, from briefing to localising content, driving in-store and online activations for key customers like Shaver Shop, Amazon, and JB Hi-Fi for all categories across ANZ.
  • Lead the market introduction and management of a locally relevant product portfolio across all Philips Personal Health categories in ANZ.
  • Collaborated to drive high-impact campaigns for Mother and Childcare, Male Grooming, Beauty, and Oral Health Care, such as the OneBlade and Lumea campaigns.
  • Act as the primary local contact for portfolio management, campaign execution, and social media activation in ANZ.
  • Collaborated with the research team to uncover actionable consumer insights and category trends, driving the development and localisation of high-impact marketing campaigns for the champion product in the beauty category.
  • Planned, managed, and executed local pricing and promotional strategies in line with market dynamics, driving revenue and consumer engagement for the mother and childcare category as the interim mother and childcare marketing manager.
  • Worked closely with sales teams to create tailored promotions, pricing strategies, and product bundles, driving sales growth and ensuring alignment with market needs for the mother and childcare category as the interim marketing manager.

INFLUENCER MARKETING ASSISTANT

UAS Pharmaceuticals Pty Ltd
Sydney, Australia
07.2021 - 02.2022
  • Developed and executed innovative influencer marketing campaigns for Neutriderm and Dermavive across multiple social media platforms, driving brand engagement and awareness.
  • Collaborated with the marketing team to design and implement 360-degree marketing strategies featuring influencers, and maintain a dynamic social media calendar, ensuring cohesive brand messaging for maximum impact.
  • Identified, researched, and managed key influencers and bloggers, aligning content with marketing objectives to boost brand visibility and reach.
  • Coordinated and supported marketing operations across regions, including India, the Middle East, and Australia, ensuring seamless execution of campaigns.
  • Sourced, negotiated, tracked, and managed international brand influencers to enhance global brand presence.
  • Reviewed and approved artwork for brand consistency, and alignment with product messaging.
  • Managed social media community engagement, providing customer service support, and responding to inquiries and comments promptly.

MARKETING SPECIALIST

My Barista
Sydney, Australia
05.2021 - 07.2021
  • Coordinated and executed a wide range of high-profile events for Fortune 500 clients, including conferences, luncheons, and corporate meetings, ensuring seamless delivery and client satisfaction.
  • Designed and implemented effective event layouts, managing staff coordination and logistics to ensure smooth operations from start to finish.
  • Proactively resolved client inquiries and issues before and during events, delivering exceptional customer service, and maintaining strong client relationships.
  • Managed logistics and facilitated clear communication between clients and My Barista’s team, ensuring all event details were executed flawlessly.
  • Collaborated effectively with both internal teams and external stakeholders to deliver tailored event experiences that met client objectives and expectations.

MARKETING OFFICER - (Internship)

Solution In Pty Ltd
Canberra, Australia
02.2020 - 06.2020
  • Conducting marketing research and developing a marketing plan to boost Solution In's business by 2% using social media presence in the field of service marketing
  • Implement aspects of the marketing plan to support Solutions in the marketing growth plan
  • Creating posts tailored for WeChat, Facebook, LinkedIn and Instagram and post professional and informative content regarding the ongoing changes in industry every day
  • Maintain and drive content plan for Solution In website under the guidance of my supervisor

MARKETING INTERN - (Internship)

Philips India Ltd
New Delhi, India
12.2019 - 02.2020
  • Participating in the currently ongoing marketing project regarding the identification of good marketing qualified leads (MQLs) generated from online and offline marketing activities, and mapping these leads to the sales team to optimize the Philips healthcare business.
  • Identifying the ongoing problems in the marketing funnel and providing recommendations to increase the efficiency of the sales team to increase the conversion rate of MQL to sales qualified leads (SQL).

Education

BACHELOR IN BUSINESS ADMINISTRATION (BBA) - MARKETING, ECONOMICS AND MANAGEMENT

THE AUSTRALIAN NATIONAL UNIVERSITY
Canberra, ACT, Australia
07.2020

HIGH SCHOOL DIPLOMA - English, Mathematics, Business, Accounting, and Economics

NPS INTERNATIONAL SCHOOL
SINGAPORE
06.2017

Skills

  • Microsoft Office (Word, Excel, and PowerPoint)
  • Market analysis
  • Agency management and direction
  • Interpersonal Skills and Cultural Awareness
  • Liaising with External and Internal Stakeholders
  • Presenting/Selling Ideas to Clients
  • Multichannel marketing
  • Creative problem solving
  • Digital marketing
  • Brand strategy

Timeline

Digital Marketing Support

Philips Personal Health
03.2022 - Current

INFLUENCER MARKETING ASSISTANT

UAS Pharmaceuticals Pty Ltd
07.2021 - 02.2022

MARKETING SPECIALIST

My Barista
05.2021 - 07.2021

MARKETING OFFICER - (Internship)

Solution In Pty Ltd
02.2020 - 06.2020

MARKETING INTERN - (Internship)

Philips India Ltd
12.2019 - 02.2020

BACHELOR IN BUSINESS ADMINISTRATION (BBA) - MARKETING, ECONOMICS AND MANAGEMENT

THE AUSTRALIAN NATIONAL UNIVERSITY

HIGH SCHOOL DIPLOMA - English, Mathematics, Business, Accounting, and Economics

NPS INTERNATIONAL SCHOOL

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