DHAWAL BHATKAR
WOLLONGONG,NSW
Summary
Forward-thinking Trade Marketing Specialist offering over 7+ years of experience in brand awareness across all channels of marketing and sales distribution. Facilitating implementation of trade marketing strategy. Deadline-driven with excellent communication skills & strong analytical skills convert findings delivered through analysis into actionable insights.
Overview
6
6
years of professional experience
Work History
Trade Marketing Executive
Bacardi India Private Limited
Mumbai, India
06.2022 - 06.2023
- Developed and implemented trade marketing plans to support sales objectives.
- Created promotional materials such as point-of-sale displays, brochures, catalogs, and flyers.
- Managed budgets to ensure efficient use of resources.
- Analyzed market trends, competitor activities, and customer feedback to identify opportunities for growth.
- Organized trade shows and other events to promote products or services.
- Coordinated with internal teams including sales, product management, advertising, and public relations.
- Monitored performance metrics related to trade marketing initiatives.
- Negotiated contracts with vendors for goods and services required for trade marketing campaigns.
- Conducted research on consumer behaviors in order to inform effective strategies for targeting specific markets.
- Worked closely with sales team members to coordinate promotions across multiple channels.
- Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
Product Lead
Future Consumer Limited
Mumbai, India
10.2021 - 06.2022
- Primarily responsible for driving the sales of brands to achieve the Annual Business Plan for Commodities (Staples) Category.
- Spearheading 1500+ Large and Small Format stores within India to increase brand share & reach by coordinating with regional teams for brand Penetration.
- Focusing on business expansion in various channels within the Future Group as well as outside group companies, quick commerce, and vending machines.
- Developed product roadmap and feature requirements to ensure alignment with business objectives.
- Coordinated cross-functional teams of manufacturing units, supply chains, marketing professionals, hypermarkets, and supermarkets.
- Conducted user testing sessions to uncover insights about customer experience and inform product decisions.
- Defined KPIs and tracked performance metrics to measure success of products in the marketplace.
Senior Business Development Executive
Bisleri International Private Limited
Mumbai, India
12.2018 - 10.2021
- Developed and implemented strategic business plans to increase sales, market share and profitability.
- Led negotiations with clients to secure advantageous terms in contracts.
- Managed relationships with key customers to ensure satisfaction and loyalty.
- Established pricing strategies that maximize profits while remaining competitive in the marketplace.
- Collaborated with marketing team members to create effective promotional materials such as brochures, flyers and web content.
- Researched industry trends and competitor information in order to develop competitive strategies.
- Created reports on sales performance metrics including forecast accuracy, revenue growth, market share data.
- Prepared presentations for prospective clients outlining the benefits of using our products or services.
- Reviewed all sales documents prior to signing off on them ensuring accuracy and compliance with relevant laws.
- Assisted senior management in researching new markets for potential business expansion opportunities.
- Managed customer complaints effectively in order to maintain positive relationships with clients.
- Drafted proposals outlining solutions tailored specifically for each client's unique situation.
- Managed & trained team of 10 employees, to brush up their sales techniques.
Territory Sales Officer
Asian Paints Limited
Delhi NCR, India
05.2018 - 12.2018
- Developed and implemented sales strategies to achieve revenue objectives in the assigned territory.
- Conducted regular market research to identify potential customers, analyze trends, and track competitors' activities.
- Visited prospective clients on a regular basis to introduce products and services, build relationships, and negotiate contracts.
- Prepared monthly reports for management detailing sales performance against targets.
- Maintained knowledge of product lines and pricing policies in order to provide accurate information to customers.
- Developed strong relationships with key stakeholders within target markets including distributor units and retailers.
- Provided training sessions, and conducted seminars for client staff members regarding product features and benefits.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Negotiated pricing agreements with vendors for cost-effective acquisition of supplies and services.
Sales Team Lead
Oppo Mobiles India Private Limited
Mumbai, India
03.2017 - 05.2018
- Developed and implemented strategies to improve sales team performance.
- Coached and mentored sales representatives on best practices, customer service, and product knowledge.
- Collaborated with marketing teams to create promotional materials that increased brand awareness.
- Assisted customers with product selection based on their needs, budget, and preferences.
- Created training programs for new employees that focused on developing selling skills.
- Conducted regular meetings with sales staff to discuss strategies, tactics, goals, and objectives.
- Identified sales objectives and set realistic expectations to convert prospects into clients and clients into partners.
- Organized sales floor to keep products and displays presentable and in sellable condition.
- Assisted staff with selling process to meet and exceed individual and company sales goals.
- Checked store shelves and restocked products from inventory at dristributor hub ensuring secondary sales target is achieved.
Education
MBA - Marketing Management
University of Mumbai
Mumbai, India04.2017
Bachelor of Commerce - Advertising
University of Mumbai
Mumbai, India05.2014
Skills
- Market Research Analysis
- Sales Forecasting
- Strategic Marketing
- Vendor Relationship Management
- Campaign Development
- Competitive Research
- Promotions Planning Skills
- Consumer Trend Analysis
- Merchandising Proficiency
- Stock Management
- Customer Acquisition
- New Business Development
- Customer Relationship Management
- Event Marketing
Timeline
Trade Marketing Executive
Bacardi India Private Limited
06.2022 - 06.2023
Product Lead
Future Consumer Limited
10.2021 - 06.2022
Senior Business Development Executive
Bisleri International Private Limited
12.2018 - 10.2021
Territory Sales Officer
Asian Paints Limited
05.2018 - 12.2018
Sales Team Lead
Oppo Mobiles India Private Limited
03.2017 - 05.2018
MBA - Marketing Management
University of Mumbai
Bachelor of Commerce - Advertising
University of Mumbai
Similar Profiles
Abhishek ShokeenAbhishek Shokeen
Area Sales Executive at Bacardi India Private LimitedArea Sales Executive at Bacardi India Private Limited
ARGHYA SENARGHYA SEN
Assistant Sales Executive at Bacardi India Pvt LimitedAssistant Sales Executive at Bacardi India Pvt Limited
Saurabh Kumar SinghSaurabh Kumar Singh
Sr. Solution Specialist at Noventiq Services India Private Limited(Former Softline Services India Private Limited)Sr. Solution Specialist at Noventiq Services India Private Limited(Former Softline Services India Private Limited)