Dheeptha Shaya Lal

Results-driven marketing professional with two years of experience and a Bachelor of Communication in Public Communication, specializing in Advertising and Digital & Social Media Marketing. Expertise in developing and executing multichannel campaigns, fostering strong stakeholder relationships, and driving brand growth across Australia and the Pacific. Proven ability to integrate creative storytelling with data-driven strategies to enhance digital engagement and market presence. Currently pursuing postgraduate studies in Business Law and Business Administration, enriching a strong commercial, strategic, and compliance perspective on marketing initiatives while managing projects end-to-end and delivering measurable outcomes in dynamic environments.

Marketing and Social Media Intern , Jun 2022 – Apr 2024

D2UNETPty Ltd - Quakers Hill

• Designed trade show flyers, business cards, banners, and branded merchandise using Canva and coordinated print logistics with Vistaprint and local printers.
• Developed content marketing campaigns for multiple channels, including email and social media.
• Developed detailed social media calendars aligned with product launches, ensuring brand consistency across channels.
• Reported on social and web metrics monthly, including CTR, impressions, and engagement rates, to inform management decisions.
• Designed landing pages and updated web content across GoDaddy and Shopify, improving SEO scores by 10%.
• Liaised with suppliers to secure branded giveaways and coordinated their use at exhibitions in Sydney and the Pacific.