Driven Marketing Analyst with a proven track record at China Unicom, enhancing campaign effectiveness through meticulous data analysis and competitive insights. Excelled in team collaboration and customer service, significantly improving resource efficiency and customer satisfaction. Skilled in marketing strategy development and multitasking, consistently achieving and surpassing goals.
Hi, I’m
Di Zhu
EAST PERTH,Western Australia
Summary
Overview
4
years of professional experience
Work History
China Unicom
Marketing Analyst
09.2020 - 01.2023
Job overview
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Analyzed third-party data and investigated new growth opportunities.
- Executed plans and initiatives to increase efficiency.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Managed approximately 30 incoming calls, emails and faxes per day from customers and colleagues
Herotang Tea & Nobibi
Bubble Tea Barista
10.2018 - 11.2019
Job overview
- Used POS system to accurately enter orders and process payments.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Learned special recipe items and seasonal offerings to best meet customer needs.
- Listened carefully to customer requests and created personalized, delicious beverages, which improved sales.
- Learned every menu item's preparation and numerous off-label drinks to meet customer needs.
- Sanitized equipment and wiped down counters and tables to prevent spread of germs.
- Elevated customer loyalty by using strong communication abilities to resolve customer problems.
- Created wide variety of hot and cold drinks in average shifts with consistently positive customer satisfaction scores.
Education
The University of Western AustraliaPerth WA
Bachelor of Science from Geographical Science
University Overview
Skills
Marketing Strategy Development
Competitive Analysis
Conversion Rate Optimization
Teamwork and Collaboration
Customer Service
Multitasking Abilities
Reliability
Team Collaboration
Languages
Chinese (Mandarin)
Native or Bilingual
Availability
See my work availability
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Available
monday
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wednesday
thursday
friday
saturday
sunday
morning
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Work Preference
Work Type
Part TimeInternshipGig WorkContract WorkFull TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureFlexible work hoursPersonal development programsCareer advancementInterests
Outdoors
Timeline
Marketing Analyst
China Unicom
09.2020 - 01.2023
Bubble Tea Barista
Herotang Tea & Nobibi
10.2018 - 11.2019
The University of Western Australia
Bachelor of Science from Geographical Science
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