Open To Work
DIANA MINGLIS
Fractional CMO
Oyster Bay,NSW
Work Preference
Summary
Visionary leader with proven financial acumen and expertise in mentoring teams to achieve strategic goals. Executed market strategies that drove double-digit revenue growth while fostering strong client relationships. Demonstrated ability to align team efforts with organizational objectives for sustained success.
Work History
Fractional CMO
A.Muse Marketing
02.2026 - Current
- Delivered marketing strategy leadership and consultation to clients as fractional CMO
- Developed brand strategy and campaigns that aligned with client objectives
- Marketing planning and team development
- Deliver strategy workshops for senior leadership teams
- Implemented functional optimization strategies to improve operational workflows
Senior Vice President, Marketing
Viasat
International, Sydney, Carlsbad, London
01.2024 - 02.2026
- Crafted cohesive marketing and go-to-market strategy, budgets, and targets that leveraged local insights to enhance global operations.
- Led cross-functional teams to align marketing efforts with corporate objectives.
- Designed and supervised holistic marketing plans spanning various business teams to elevate brand recognition and drive lead generation.
- Synchronized efforts with sales teams to establish marketing strategies in accordance with sales objectives.
- Investigated market trends, competitive landscape, and consumer behaviour to identify growth opportunities and collaborated with executive leadership to capitalize on these insights.
- Recognized and nurtured strategic alliances that strengthened stakeholder connections with governments, distribution partners, and corporations, enhancing brand visibility and facilitating market entry.
- Trained junior marketing staff by consistently providing best practices and industry insights to inspire passion and belief in true potential
Vice President, Market Development and Marketing
Inmarsat
International, Sydney, London
09.2019 - 01.2024
- Directed comprehensive market analysis to pinpoint trends and guide product development strategies across EMEA, AsiaPac, LatAm, Africa, and Canada
- Developed and implemented strategic business plans to drive growth and profitability.
- Developed long-range plans for business growth, resulting in double-digit year-over-year revenue increase.
- Cultivated client relations to drive revenue growth.
- Negotiated high-value contracts with suppliers and clients, enhancing cost-effectiveness.
- Managed annual budgeting process with forecasting and financial analysis to optimize resource allocation.
- Defined performance standards for staff members to attain division goals and enhance individual accountability and recognition.
- Oversaw talent acquisition, training, and development programs to build high-performing teams.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies, and company policies.
- Reported to executive leadership on performance metrics, challenges, and strategic opportunities.
Marketing Director, Global Government
Inmarsat
International, Sydney, London
05.2013 - 09.2019
- Established Global Government Division within Inmarsat, increasing market presence beyond USA.
- Developed distinct go-to-market strategies recognized as best practices throughout the organization.
- Developed strategic partnerships across industry to define global government niche and implement two-tier go-to-market plan for direct and indirect business.
- Facilitated alignment of objectives to ensure successful market engagement globally.
- Fostered a cohesive team environment across the business unit, promoting collaboration.
- Reviewed project details for compliance with budget and timelines. against budgets and timelines, ensuring team productivity and enhancing collaboration across teams.
Marketing Manager
TC Communications
11.2001 - 05.2013
- Orchestrated campaign to broaden corporate business by introducing satellite phones to consumer market, enhancing brand visibility and market reach.
- Contributed to leadership team in securing market-leading position for satellite communications in Australia, focusing on Government, Media, Resources, Maritime, and commercial sectors.
- Positioned business for M&A interest, facilitating successful sale and maximizing shareholder value.
Sales and Marketing Manager
Macquarie Dictionary
07.1991 - 10.1997
- Directed branding, sales enablement, and PR strategies to implement comprehensive marketing initiatives.
- Managed sales teams to improve customer engagement and service quality.
- Developed marketing strategies for reference publishing products and services.
- Organized promotional events to increase product visibility and customer interaction.
- Collaborated with editorial staff to align marketing materials with brand voice.
- Analyzed sales data to guide strategic decision-making.
- Maintained relationships with existing clients by ensuring their needs are met on time.
Education
Diploma in Direct Marketing - Marketing
Australian Direct Marketing Association
01-1990
Bachelor of Economics - Economics
University of Sydney
Sydney, New South Wales, NSW01-1988
Skills
- Market analysis
- Brand management
- Cross-functional collaboration
- Budget optimization
- Stakeholder engagement
- Global operations
- Talent development and mentoring
- Partnership development
- Strategic leadership
- Financial acumen
Timeline
Fractional CMO
A.Muse Marketing
02.2026 - Current
Senior Vice President, Marketing
Viasat
01.2024 - 02.2026
Vice President, Market Development and Marketing
Inmarsat
09.2019 - 01.2024
Marketing Director, Global Government
Inmarsat
05.2013 - 09.2019
Marketing Manager
TC Communications
11.2001 - 05.2013
Sales and Marketing Manager
Macquarie Dictionary
07.1991 - 10.1997
Diploma in Direct Marketing - Marketing
Australian Direct Marketing Association
Bachelor of Economics - Economics
University of Sydney