DIPSHIKA DINESHNI DEVI CHAND

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
• Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
• Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities

• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
• Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

• Developed comprehensive process for new hires and reviewed new hire productivity, optimizing onboarding effectiveness.
• Conducted thorough internal investigations, addressing employee concerns with fairness and transparency.
• Facilitated open communication channels between employees and management by conducting regular town hall meetings or roundtable discussions.
• Coordinated company-wide training programs to enhance workforce skills and promote professional growth.
• Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
• Coordinated technical training and personal development classes for staff members.

• Played an instrumental role in preparing the organization for external audits, leading to successful outcomes with minimal findings.
• Analyzed complex client problems and generated targeted solutions that resolved outstanding issues while enhancing client business positions.
• Developed financial models to assess and analyze financial performance of clients.
• Kept up-to-date with tax changes and industry trends by participating in professional organizations, opportunities, and networks.