Strategic and insights leader with 14 years’ experience in data analysis, market trend analysis, organisational transformation, and customer/employee experience across consulting, financial services, and research sectors. Holds a Bachelor of Social Sciences (Honours) in Economics and Sociology from the National University of Singapore, with advanced knowledge in finance, quantitative and qualitative research, and information management. Proven ability to synthesise complex insights, apply human-centred design (HCD) and Agile methodologies, and manage the full project lifecycle from feasibility assessment to governance and delivery.