Dishani Wickramasinghe
Melbourne,Australia
Summary
Inspiring manager with extensive experience in over 15 years years product industries and 15 years of experience in leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures.
Overview
2
2
years of professional experience
Work History
Growth Manager
AGL
Melbourne, VIC
05.2022 - Current
- Developed and implemented a comprehensive growth strategy to optimize customer acquisition, retention, and engagement.
- Analyzed customer data to identify opportunities for improvement in the user experience, product development, and marketing campaigns.
- Conducted A and B testing of various marketing channels such as email campaigns, website design, SEO optimization.
- Built relationships with key stakeholders within the organization to ensure successful execution of growth initiatives.
- Managed budgeting and resource allocation for growth projects across multiple departments.
- Collaborated with cross-functional teams to develop innovative ways to increase customer acquisition and engagement.
- Created reports on KPIs to track progress against goals and objectives.
- Monitored industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
- Designed strategies for leveraging new technologies or platforms that could drive customer acquisition or engagement.
- Optimized digital advertising campaigns across multiple channels including search engine marketing, display ads, social media ads.
- Developed content strategies aimed at increasing brand awareness and driving organic traffic from search engines.
- Implemented processes for collecting feedback from customers to better understand their needs and preferences.
- Provided guidance on best practices related to user onboarding and conversion optimization.
- Coached junior team members on effective ways to implement growth tactics within their respective areas of responsibility.
- Monitored sales growth vs. budget expectations prior to implementing marketing strategies and business plans.
Education
MBA - Marketing Management And Research
University of Lincoln
United Kingdom03-2002
Skills
- Search Engine Optimization
- Creative Direction
- Strategic Planning
- Customer Portfolio Management
- Business Needs Assessment
- Marketing Strategy Development
Timeline
Growth Manager
AGL
05.2022 - Current
MBA - Marketing Management And Research
University of Lincoln
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