DIVYA CHOPRA
Brisbane,QLD
Summary
Skilled professional in public relations with nearly 03 years of experience building positive relationships between organizations and the media. Strong communication and presentation skills to deliver promotional campaigns, media addresses, and reports to the management. A thorough understanding of the significance of good publicity, reputation management, and timely responses to public relations inquiries in the development and success of an organization. Expert writing skills, including meticulous attention to detail, proper formatting and citation, and concise delivery of interesting facts. Committed to providing positive media interactions for organization to maintain reputation, strengthen consumer loyalty, and establish credibility.
Overview
3
3
years of professional experience
Work History
ASSOCIATE CONSULTANT
Archetype Agency Pvt. Ltd
12.2022 - 06.2023
- Servicing leading consumer technology brands – iQOO and Ericsson as agency partners
- Prepared press releases & pitch letters
- Built positive relationships with stakeholders, media and public
- Collaborated with internal teams and senior management
- Handling product review cycles, reaching out to key publications, YouTubers and KOLs to generate positive brand outreach
- Documenting and mapping out activities in form of reports
- Assisting team in curating PR plans around product launches and PR campaigns
ASSOCIATE ACCOUNT EXECUTIVE
AdFactors PR
12.2021 - 10.2022
- Servicing leading consumer brands - MMTC-PAMP, Takeda, Pristyn Care, Sunstone as agency partners
- Prepared press releases & pitch letters
- Built positive relationships with stakeholders, media and public
- Collaborated with internal teams and senior management
- Handling product review cycles, reaching out to key publications, YouTubers and KOLs to generate positive brand outreach
- Documenting and mapping out activities in form of reports
- Assisting team in curating PR plans around product launches and PR campaigns
PUBLIC RELATIONS EXECUTIVE
GG STAFFING SOLUTION & CONSULTING PVT. LTD
09.2020 - 11.2021
- Developed hooks to successfully pitch stories to media and influencers
- Tracked analytics to measure effectiveness of campaigns and optimize strategies
- Handled crisis communications with well-organized plans, media relations and smooth approach to controlling narrative
- Leveraged relationships with government officials and firm's industry partners to develop new business opportunities
- Designed and edited promotional publications such as brochures
- Monitored content and engagement trends, tested new strategies, and communicated with key stakeholders to foster understanding of strategy and improvements
- Utilized analytics to drive online advertising while measuring message reach.
Education
BACHELOR'S - JOURNALISM AND MASS COMMUNICATION, Journalism And Mass Communication
VIVEKANADA INSTITUTE F PROFESSIONAL STUDIES , GGSIPU
New, Delhi07.2021
MBA - Business
Queensland University of Technology
Brisbane, QLD07.2025
Skills
- Written and verbal communication
- Online strategy development
- Manage events
- Analytical thinking
- Public speaking
- Networking
- Campaign management
- Relationship building and management
Affiliations
- Rotary International: President (RY 2022-2023) - Rotaract Club of New Delhi
Timeline
ASSOCIATE CONSULTANT
Archetype Agency Pvt. Ltd
12.2022 - 06.2023
ASSOCIATE ACCOUNT EXECUTIVE
AdFactors PR
12.2021 - 10.2022
PUBLIC RELATIONS EXECUTIVE
GG STAFFING SOLUTION & CONSULTING PVT. LTD
09.2020 - 11.2021
BACHELOR'S - JOURNALISM AND MASS COMMUNICATION, Journalism And Mass Communication
VIVEKANADA INSTITUTE F PROFESSIONAL STUDIES , GGSIPU
MBA - Business
Queensland University of Technology
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