Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Websites
Timeline
Generic

Domenic Santaguida

Austral,NSW

Summary

Dynamic marketing professional with over five years of experience driving campaign execution, client service, and operations across national brands and small businesses. Recognized for a team-first attitude, strong communication skills, and a sharp eye for detail. Progressed rapidly at oOh!media from Sales Support to Business Manager, revitalizing a neglected client base through re-engagement of lapsed relationships and tailored advertising strategies, exceeding sales targets. Currently leading local marketing efforts, customer engagement, and daily operations at a boutique Pilates studio with adaptability, initiative, and a strong sense of ownership under pressure.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Co-Founder & Operator

Pilates Studio Launch
, 01-1901
01.2025 - Current
  • Led local marketing and sales strategy, securing 200 founding members over a 3-month period — exceeding the original target by 50 members.
  • Implemented targeted engagement initiatives (email, social media, referral programs) that drove brand awareness and boosted early retention.
  • Managed financial operations in Xero, including invoicing, payroll setup, and BAS preparation.
  • Continues to balance marketing, logistics, and customer service responsibilities to support ongoing growth and operational success.
  • Business Manager (Direct Sales Team)

    oOh!media
    03.2024 - 02.2025
    • Managed a portfolio of over 150 small-to-medium business clients across Sydney and Canberra, delivering strategic Out of Home advertising solutions aligned with client goals.
    • Led end-to-end campaign delivery from briefing and proposal through to execution and reporting, consistently meeting commercial targets and client expectations.
    • Revitalised an underperforming sales patch by re-engaging lapsed clients and tailoring advertising strategies, achieving a 20–50% sales uplift over three consecutive quarters.
    • Built strong, trust-based relationships with decision-makers, contributing to sustained revenue growth and long-term client retention.
    • Proactively identified new business opportunities, converting cold leads into ongoing accounts.
    • Delivered client-focused proposals with strategic media recommendations, positioning oOh! as a trusted advisor and driving increased campaign renewals.
    • Presented quarterly performance reviews to clients and internal stakeholders, using insights to guide upsell opportunities and inform long-term planning.

    Campaign Executive (Direct Sales Team)

    oOh!media
    11.2021 - 03.2024
    • Supported end-to-end delivery of national and local Out of Home campaigns across billboard, retail, and digital formats.
    • Coordinated between sales, creative, production, and operations teams to ensure smooth campaign execution meeting client expectations.
    • Maintained one of the highest campaign delivery accuracy rates nationally, consistently meeting deadlines and quality standards.
    • Nominated for “Sales Support Person of the Year” in 2022 and 2023 for reliability, excellence, and team contribution.
    • Led onboarding and training of new team members, serving as a key resource for internal systems and digital platforms.
    • Demonstrated composure under pressure during peak periods, supporting team stability and client satisfaction.

    Office Assistant

    Arena Plumbing Pty Ltd
    03.2021 - 10.2021

    Team Member

    KFC
    01.2015 - 10.2021

    Marketing Assistant

    Attention Experts
    01.2020 - 06.2020
    • Executed social media campaigns to boost brand awareness and engagement.
    • Collaborated with teams to create marketing collateral aligned with objectives.
    • Conducted market research through client calls for service insights.

    Education

    Bachelor of Commerce - Finance & Marketing

    University of Sydney
    Camperdown
    06-2021

    Skills

    • Campaign execution
    • Client relationship management
    • Effective communication
    • Problem solving
    • Canva & social media tools
    • Microsoft Office Suite
    • CRM systems
    • Team collaboration
    • Efficiency-focused
    • Effective presentation skills

    Accomplishments

    • Revitalised a neglected sales territory at oOh!media by re-engaging over 150 small-to-medium businesses across Sydney and Canberra with tailored advertising campaigns, exceeding sales targets by 20–50% over three consecutive quarters.
    • Awarded the “Sal Daoud Award for Proactivity” (Q2 2024) for stepping up beyond role scope and converting the most proactive opportunities during a critical client delivery period.
    • Nominated for “Sales Support Person of the Year” in both 2022 and 2023, recognised for consistent campaign execution, attention to detail, and strong internal collaboration.
    • Co-launched a boutique Pilates studio, leading all marketing and operational setup — achieving full class bookings within the first month.

    Certification

    inLIFE Pilates - Certified Reformer Pilates Instructor

    Timeline

    Co-Founder & Operator

    Pilates Studio Launch
    01.2025 - Current

    Business Manager (Direct Sales Team)

    oOh!media
    03.2024 - 02.2025

    Campaign Executive (Direct Sales Team)

    oOh!media
    11.2021 - 03.2024

    Office Assistant

    Arena Plumbing Pty Ltd
    03.2021 - 10.2021

    Marketing Assistant

    Attention Experts
    01.2020 - 06.2020

    Team Member

    KFC
    01.2015 - 10.2021

    Bachelor of Commerce - Finance & Marketing

    University of Sydney
    Domenic Santaguida