Domenic Santaguida
Austral,NSW
Summary
Dynamic marketing professional with over five years of experience driving campaign execution, client service, and operations across national brands and small businesses. Recognized for a team-first attitude, strong communication skills, and a sharp eye for detail. Progressed rapidly at oOh!media from Sales Support to Business Manager, revitalizing a neglected client base through re-engagement of lapsed relationships and tailored advertising strategies, exceeding sales targets. Currently leading local marketing efforts, customer engagement, and daily operations at a boutique Pilates studio with adaptability, initiative, and a strong sense of ownership under pressure.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Co-Founder & Operator
Pilates Studio Launch
, 01-1901
01.2025 - Current
Business Manager (Direct Sales Team)
oOh!media
03.2024 - 02.2025
- Managed a portfolio of over 150 small-to-medium business clients across Sydney and Canberra, delivering strategic Out of Home advertising solutions aligned with client goals.
- Led end-to-end campaign delivery from briefing and proposal through to execution and reporting, consistently meeting commercial targets and client expectations.
- Revitalised an underperforming sales patch by re-engaging lapsed clients and tailoring advertising strategies, achieving a 20–50% sales uplift over three consecutive quarters.
- Built strong, trust-based relationships with decision-makers, contributing to sustained revenue growth and long-term client retention.
- Proactively identified new business opportunities, converting cold leads into ongoing accounts.
- Delivered client-focused proposals with strategic media recommendations, positioning oOh! as a trusted advisor and driving increased campaign renewals.
- Presented quarterly performance reviews to clients and internal stakeholders, using insights to guide upsell opportunities and inform long-term planning.
Campaign Executive (Direct Sales Team)
oOh!media
11.2021 - 03.2024
- Supported end-to-end delivery of national and local Out of Home campaigns across billboard, retail, and digital formats.
- Coordinated between sales, creative, production, and operations teams to ensure smooth campaign execution meeting client expectations.
- Maintained one of the highest campaign delivery accuracy rates nationally, consistently meeting deadlines and quality standards.
- Nominated for “Sales Support Person of the Year” in 2022 and 2023 for reliability, excellence, and team contribution.
- Led onboarding and training of new team members, serving as a key resource for internal systems and digital platforms.
- Demonstrated composure under pressure during peak periods, supporting team stability and client satisfaction.
Office Assistant
Arena Plumbing Pty Ltd
03.2021 - 10.2021
Team Member
KFC
01.2015 - 10.2021
Marketing Assistant
Attention Experts
01.2020 - 06.2020
- Executed social media campaigns to boost brand awareness and engagement.
- Collaborated with teams to create marketing collateral aligned with objectives.
- Conducted market research through client calls for service insights.
Education
Bachelor of Commerce - Finance & Marketing
University of Sydney
Camperdown06-2021
Skills
- Campaign execution
- Client relationship management
- Effective communication
- Problem solving
- Canva & social media tools
- Microsoft Office Suite
- CRM systems
- Team collaboration
- Efficiency-focused
- Effective presentation skills
Accomplishments
- Revitalised a neglected sales territory at oOh!media by re-engaging over 150 small-to-medium businesses across Sydney and Canberra with tailored advertising campaigns, exceeding sales targets by 20–50% over three consecutive quarters.
- Awarded the “Sal Daoud Award for Proactivity” (Q2 2024) for stepping up beyond role scope and converting the most proactive opportunities during a critical client delivery period.
- Nominated for “Sales Support Person of the Year” in both 2022 and 2023, recognised for consistent campaign execution, attention to detail, and strong internal collaboration.
- Co-launched a boutique Pilates studio, leading all marketing and operational setup — achieving full class bookings within the first month.
Certification
inLIFE Pilates - Certified Reformer Pilates Instructor
Timeline
Co-Founder & Operator
Pilates Studio Launch
01.2025 - Current
Business Manager (Direct Sales Team)
oOh!media
03.2024 - 02.2025
Campaign Executive (Direct Sales Team)
oOh!media
11.2021 - 03.2024
Office Assistant
Arena Plumbing Pty Ltd
03.2021 - 10.2021
Marketing Assistant
Attention Experts
01.2020 - 06.2020
Team Member
KFC
01.2015 - 10.2021
Bachelor of Commerce - Finance & Marketing
University of Sydney
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