Dominique Kulchar
Sydney,NSW
Summary
I am seeking a full-time position which will put my communications and media skills to good practice. I aim to make a positive contribution to my surrounding environment. My extensive media and design background, together with my strong interpersonal skills, provide me with the ability to understand sustainable practices for managing and overcoming challenging situations. I enjoy working with and meeting new people, while I am also capable of showing initiative and working independently. I am also an active community member who enjoys participating in community-based events, such as marathons and sporting activities.
Overview
5
5
years of professional experience
Work History
Public Relations Account Executive
Eleven PR/TBWA
03.2024 - Current
- Developed foundational communication skills in public relations, contributing to integrated marketing campaigns.
- Assisted in media relations by creating targeted media lists and conducting thorough research.
- Initiated journalist relationships, gaining insight into diverse editorial interests and publication schedules.
- Enhanced writing abilities by drafting client pitches, media releases, EOD client updates and other basic media materials tailored for specific verticals.
- Participate in the creation of campaign concepts according to client briefs.
- Acquired comprehensive knowledge of Australian media landscape across various sectors, such as radio, print media and TV.
- Supported successful media relations outcomes, ensuring timely press pack distribution on campaign launch days.
- Expanded understanding of influencer/talent marketing, including outreach strategies and budget considerations.
- Proficient in coverage management with experience in daily news monitoring, result tracking, and reporting using PR tools like Meltwater and iSentia.
- Measured campaign success through data analysis, optimizing future efforts based on insights gained from metrics tracking.
Casual Communications Assistant
Office of The Mayor 'Bayside Council'
05.2023 - Current
- Provide and maintain high-quality administrative assistance and promotional and communication support for both the Mayor and Communications team
- Ensure exposure of Council activities and programs, through assisting in local Council newsletters and social media strategies
- Assist in the production of printed publications and digital assets for the Council website and intranet by providing digital material and photography
- Generate a periodic Mayoral media report
- Liaise with stakeholders and political leaders to ensure plans are in place to enable successful event delivery
- Attend Council events in an ethical, social and environmentally responsible manner
- Update the Mayoral calendar and diary
- Ability to use visual design communication programs such as Adobe suite and Canva
- Follow and respect confidentiality procedures for the political office.
Creative Team Intern
Materialised
02.2023 - 04.2023
- Assisting the creative team across all departments: Marketing, Graphic Design, Response Sampling, and Creative
- Writing media and communication updates for publishing across the Australian and Asia Pacific Indesign publication, for their latest product campaigns
- Writing product descriptions for new products
- Collaboratively produced flat lays and media content in accordance with specified briefs
- Created product samples ordered by designers
- Curated color schemes and product combinations to assist with the launch of new product ranges
- Worked with the Digital Design team.
Customer Service Assistant & Media Internal Communications
Lululemon Athletica
10.2021 - 10.2022
- Participated in weekly zoom meetings with various departments from within the organization
- Wrote article updates to be published across the Asia Pacific, within the company's internal communications portal
- Negotiated with local businesses to gain brand collaborations
- Tracked sales and prepared daily reports for review and analysis
- Recommended appropriate services to customers and helped overcome objections with persuasive communication style
- Attended to customer complaints and processed product returns or replacement requests
- Coordinated product postage deliveries to meet business demands
- Completed and processed paperwork for new and existing customers needing specialized assistance.
Retail Customer Service Supervisor & Merchandiser
Puma
10.2019 - 02.2022
- Managed a team of 8 staff
- Learnt the individual strengths of my colleagues, so we could operate with optimal efficiency and productivity
- Learnt new computer and cash register skills and applied them to daily tasks
- Maintained energy and enthusiasm in a fast-paced environment
- Used coordination and planning skills to achieve results according to schedule and sales goals
- Actively listened to customers, managing concerns quickly and escalated major issues when necessary.
Intern and Marketing/Social Media Manager
Frank Farrugia Photography
04.2021 - 12.2021
- Responsible for the maintenance of content and databases on digital platforms such as 'Drop Box' and 'Queensberry Workspace'
- Ensuring data was correctly maintained
- Managed task allocation and deadlines using systems such as 'Click-Up'
- Responsible for product photography
- Experienced working remotely during lockdown
- Updated content on website pages, such as 'Bigcartel' and 'Square Space'
- Designed and materialized requested business stationary, such as brochures and catalogues, using Adobe Photoshop, Indesign, and Lightroom
- Created and managed invoices for my ongoing freelance work with Frank
- Assisted at client product shoots, for example 'Tessarella House'
- Operated with cultural sensitivity and awareness
- Networked with partnering businesses to increase marketing exposure
- Used photography to create informative and entertaining content for Frank's Facebook and Instagram pages to catch the attention of potential customers and boost the business's online presence.
Education
Bachelors of Design/Media (PR & Advertising)
University of New South Wales
Sydney, NSW10.2023
HSC Graduate
Bethany College
Hurstville, NSW11.2018
Skills
- Content Creation /Photography/ Videography
- Interpreting Media briefs
- Computer proficiency in Adobe Photoshop, Illustrator and InDesign
- Familiar with storyboard and graphic layout planning
- Invoice creation
- Participating in team meetings and external stakeholder meetings
- Familiar with Microsoft Office
- Strong customer service skills
- Managing administrative duties
- Full Australian Driver's License
- Strong verbal and written communication skills
- Strong attention to detail
- Thrive in team environment
- Flexible, diligent and self-motivated
- Charismatic and approachable
- Report Writing
- Community Relations
- Social Media Management
- Brand Messaging
- Creative Strategies
- Communication Strategy Development
- Officiant time management
- Strategic problem-solver
- Honest, reliable and trustworthy
- Understanding and empathetic
- Ability to comprehend and quickly learn new software
Accomplishments
- Completed a double bachelor's degree.
- Kellogg's using my concept idea for their 'Golden Ages' community campaign.
- Experience on the Sunrise Morning Show, contributing to a PR product launch on set, with the team at Eleven PR.
- Completed a Media internship and acquired employment with Frank Farrugia Photography international Studio.
- Became a Stylist and Creative Assistant for 'Tessarella House', Paddington Sydney product shoots.
- Acquired a contracted internal communications role for the Asia Pacific 'Operational solutions communication department' with 'Lululemon Athletica'.
- Supervisor and VM manager at Puma Flagship Concept store, Miranda.
References
- Cory Dale, Executive Communications Officer, Office of the Mayor Bayside Council, +61 438 970 571, corey.dale@bayside.nsw.gov.au
- Hannah Evans, Executive Communications Officer, Office of the Mayor Bayside Council, +61 451 154 175, hannah.evans@bayside.nsw.gov.au
- Lorraine Olmendo, Executive Manager, Office of the Mayor Bayside Council, +61 420 277 652, lorraine.olmedo@bayside.nsw.gov.au
Hobbies and Interests
I am naturally curious about Design and Marketing Communications. I enjoy photography and creating thought-provoking work with a careful balance of function and aesthetics. I am also fascinated with shaping the public image of individuals, businesses and brands. My other hobbies and interests consist of dance entertainment, nature, environmental issues, fitness and community connection events
Timeline
Public Relations Account Executive
Eleven PR/TBWA
03.2024 - Current
Casual Communications Assistant
Office of The Mayor 'Bayside Council'
05.2023 - Current
Creative Team Intern
Materialised
02.2023 - 04.2023
Customer Service Assistant & Media Internal Communications
Lululemon Athletica
10.2021 - 10.2022
Intern and Marketing/Social Media Manager
Frank Farrugia Photography
04.2021 - 12.2021
Retail Customer Service Supervisor & Merchandiser
Puma
10.2019 - 02.2022
Bachelors of Design/Media (PR & Advertising)
University of New South Wales
HSC Graduate
Bethany College
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