Work Preference
Summary
Overview
Work History
Education
Skills
RECENT TRAINING
Timeline
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Open To Work
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DON Ranasingha

Sales
Traralgon,VIC

Work Preference

Job Search Status

Open to work

Desired Job Title

Sales ManagerSales ExecutiveSalespersonSales AgentSales Coordinator

Work Type

Full TimePart TimeContract WorkGig WorkConsulting

Location Preference

On-SiteHybrid
Location: Traralgon, VIC, AU
Open to relocation: No

Important To Me

Career advancementCompany CulturePersonal development programs

Summary

Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.

Overview

22
22
years of professional experience

Work History

Director of Sales

Perfetti Van Melle Lanka (Pvt) Ltd
Colombo, Sri Lanka
11.2025 - 08.2026
  • Directed sales strategy for confectionery distribution across Perfetti Van Melle Lanka trade channels, enhancing market penetration.
  • Managed distributor relationships and expanded retail network across modern and general trade, increasing product availability.
  • Led sales forecasting and demand planning, coordinating with supply teams for timely order fulfillment.

Customer Development Manager

Perfetti Van Melle Lanka (Pvt) Ltd
Colombo, Sri Lanka
02.2022 - 10.2025
  • Managed retail customer relationships to enhance satisfaction and loyalty for Perfetti Van Melle Lanka trade channels.
  • Developed customer plans aligned with sales targets and market coverage priorities to drive growth.
  • Coordinated product availability with distributors and field sales teams to ensure timely delivery and support sales objectives.

Customer Marketing Manager

ICL Brands Pvt Ltd (Capital Maharaja Group)
Colombo, Sri Lanka
02.2020 - 01.2022
  • Managed customer marketing plans for ICL Brands in Capital Maharaja Group’s consumer portfolio, aligning strategies with brand objectives.
  • Coordinated brand promotions with sales teams across retail and trade channels to enhance brand visibility and drive customer engagement.
  • Developed customer presentations for key accounts and distributor meetings to effectively communicate brand value and product offerings.

Modern Trade Key Account Manager

Hemas Consumer Brands
Colombo, Sri Lanka
01.2017 - 01.2019
  • Managed key accounts for Hemas Consumer Brands across modern trade channels.
  • Negotiated listings, promotions, and trading terms to maximize account potential.
  • Cultivated strong relationships with retail buyers and trade partners to enhance collaboration.
  • Crafted detailed project plans to ensure successful execution.

Assistant Manager Customer Marketing

Hemas Consumer Brands
Colombo , Sri Lanka
01.2015 - 01.2017

Senior Executive Customer Marketing

Hemas Consumer Brands
Colombo, Sri Lanka
01.2012 - 01.2015

Area Sales Executive

Hemas Consumer Brands
Colombo, Sri Lanka
01.2009 - 01.2012

Sales Representative

Hemas Consumer Brands
Colombo, Sri Lanka
01.2005 - 01.2009

Education

MBA -

University of Wales
UK

Postgraduate Diploma - Marketing

Sri Lanka Institute of Marketing
Sri Lanka

Skills

  • Sales forecasting
  • Business development
  • Strategic marketing initiatives
  • Contract negotiation
  • Sales territory growth
  • Business analytics
  • Problem-solving

RECENT TRAINING

  • Sales & Operational Planning (S&OP) – Argon & Co, Singapore
  • Leadership Development – Center for Creative Leadership, UK

Timeline

Director of Sales

Perfetti Van Melle Lanka (Pvt) Ltd
11.2025 - 08.2026

Customer Development Manager

Perfetti Van Melle Lanka (Pvt) Ltd
02.2022 - 10.2025

Customer Marketing Manager

ICL Brands Pvt Ltd (Capital Maharaja Group)
02.2020 - 01.2022

Modern Trade Key Account Manager

Hemas Consumer Brands
01.2017 - 01.2019

Assistant Manager Customer Marketing

Hemas Consumer Brands
01.2015 - 01.2017

Senior Executive Customer Marketing

Hemas Consumer Brands
01.2012 - 01.2015

Area Sales Executive

Hemas Consumer Brands
01.2009 - 01.2012

Sales Representative

Hemas Consumer Brands
01.2005 - 01.2009

MBA -

University of Wales

Postgraduate Diploma - Marketing

Sri Lanka Institute of Marketing

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