Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Don Wisidgama

Woodville South,SA

Summary

Dynamic and results-driven hospitality sales leader with over 10 years of experience in hotel sales, key account management, and customer relationship development. Proven track record of driving revenue growth through strategic sales initiatives, team leadership, and exceptional client service. Skilled in identifying new business opportunities, nurturing long-term partnerships, and leading high-performing sales teams. Adept at working in fast-paced environments and aligning sales strategies with overall business goals to deliver outstanding performance in the hospitality sector.

Overview

24
24
years of professional experience

Work History

State Manager

Gold Buyers Central
Adelaide, SA
09.2022 - Current

· Lead the retail network for precious metal trading in South Australia, ensuring operational excellence and profitability.

· Develop and maintain strong relationships with trade partners through effective communication strategies.

· Deliver product training to retail teams, enhancing knowledge and driving sales performance.

· Monitor and achieve daily, weekly, and monthly KPIs aligned with broader business objectives.

· Identify and evaluate opportunities for business expansion, providing strategic recommendations to the Regional Manager.

· Conduct site visits to retail locations, offering support and delivering compelling sales presentations.

· Plan and execute local sales and marketing campaigns in collaboration with the regional office to drive customer engagement.

Head of Sales

Green Holiday
Colombo, Western Province
09.2011 - 09.2021

· Managed and expanded trade partnerships with tour operators and travel agents in key source markets.

· Designed and implemented sales and marketing strategies tailored to key accounts to maximize revenue and client engagement.

· Identified new business opportunities by forging new alliances and expanding the scope of existing partnerships.

· Represented the company at roadshows and sales visits, delivering product training and presentations to boost brand and product awareness.

· Participated in major international trade shows to build brand visibility and cultivate new industry relationships.

· Monitored market trends, competitor activity, and emerging opportunities, reporting strategic insights to guide business planning.

Head of Sales

Jetwing Hotels
Colombo, Western Province
05.2001 - 08.2011

· Managed and expanded a portfolio of key corporate accounts across multiple hotel properties.

· Developed and executed strategic sales plans to achieve revenue and occupancy targets.

· Negotiated corporate contracts and group bookings to maximize profitability.

· Built and maintained strong client relationships to drive repeat business and long-term partnerships.

· Identified new business opportunities through market research and competitor analysis.

Collaborated with marketing, operations, and revenue management teams to ensure seamless service delivery and brand consistency

Education

Professional Post Graduate Diploma in Marketing - Marketing Management

Chartered Institute of Marketing
Berkshire, United Kingdom

Skills

  • Strategic Sales Leadership & Execution – Designing and implementing sales strategies across multi-property portfolios to drive sustainable revenue growth
  • Key Account Management – Cultivating long-term relationships with top corporate, MICE, and travel industry clients
  • Revenue Growth & Market Penetration – Driving topline performance through data-driven decisions and market expansion initiatives
  • B2B & B2C Sales Expertise – Proven success in managing complex sales cycles across both corporate and consumer segments
  • Customer Relationship & Loyalty Management – Enhancing client retention through personalized engagement and loyalty programs
  • Hospitality & Destination Marketing – Promoting hotel brands and destinations through strategic marketing and brand positioning
  • Sales Forecasting & Budget Management – Managing targets, forecasts, and budgets to ensure consistent revenue delivery
  • Contract Negotiation & Closing – Expert in securing high-value agreements with favorable terms across corporate and group bookings
  • Retail & Travel Industry Sales – Deep knowledge of distribution channels including OTAs, TMCs, wholesalers, and retail travel agents
  • Strategic Partnerships & Alliances – Building collaborative ventures with key industry partners to enhance brand visibility and revenue
  • Event Planning & Trade Show Representation – Leading sales presence at global industry events, trade shows, and client activations
  • Leadership & Cross-Functional Collaboration – Leading high-performing sales teams while partnering closely with operations, marketing, and revenue teams

Affiliations

  • Member of Toastmasters International
  • Former member of Rotary international

Timeline

State Manager

Gold Buyers Central
09.2022 - Current

Head of Sales

Green Holiday
09.2011 - 09.2021

Head of Sales

Jetwing Hotels
05.2001 - 08.2011

Professional Post Graduate Diploma in Marketing - Marketing Management

Chartered Institute of Marketing
Don Wisidgama