Dona Siyathi Thilakna Jayasinghe
Malvern East,Australia
Summary
Dynamic Senior Buyer with a track record of success at Odel PLC, achieving a 90% sell-through rate for luxury brands. Experienced in buying, merchandising, and strategic planning, with strong leadership in training teams and optimizing sales through targeted promotions. Passionate about market analysis, trend forecasting, and fashion, with a commitment to driving customer satisfaction and profitability through cross-functional collaboration. Dedicated, results-driven, and deeply committed to my work.
Overview
5
5
years of professional experience
Work History
Senior Buyer
Odel PLC
Colombo, Western
05.2024 - Current
- Oversaw the Footwear and Handbags Department, reporting directly to the Deputy Merchandising Manager (DMM), and Head of Buying (HOB).
- Provided strategic guidance and leadership to a team of buyers and junior buyers.
- Attended global conventions, such as in Singapore for Charles & Keith brand.
- Successfully achieved an 80% SLTR for other brands, driving Odel into the top 10 brands in monthly rankings.
- Consistently met monthly budget targets with a 97% KPI achievement rate.
Assistant Buyer
Odel PLC
Colombo, Western
05.2023 - 04.2024
- Developed and managed Open-to-Buy (OTB) budgets for seasonal buys across 16 stores and Exclusive Brand Outlets (EBOs).
- Managed luxury brand accounts, including Furla, Diesel, Emporio Armani, Michael Kors, Ralph Lauren, and Armani Exchange, alongside footwear and handbag brands such as Aldo, Birkenstock, Charles & Keith, Vizzano, Crocs, and Guess at Odel.
- Partnered with multiple departments including marketing, finance, imports, VM and operations to streamline workflows.
Junior Merchandiser
Odel PLC
Colombo, Western
01.2020 - 08.2021
- Conducted detailed market and price analysis logistics for accurate forecasting.
- Managed direct and bulk buy orders, securing advantageous quotes from suppliers.
- Provided direct reporting to senior management, including Otara Gunawardene, on order operation processes, and payment status.
Education
Master of Arts - Fashion Business Management
University Of Westminster
London, England01.2022
Advance Diploma - Fashion Designing
Raffles College Colombo
Colombo, Sri Lanka01-2021
Diploma - Fashion Marketing
Raffles College Colombo
Colombo, Sri Lanka01.2020
Skills
- Buying and Merchandising
- Promotion Planning
- Data Analysis and Forecasting
- Negotiation & Strategic Planning
- Trend assessment
- Team leadership
- Cross-functional collaboration
- Customer relationship management
Accomplishments
- Over 3 years of experience as a dedicated Rotaractor in District RID 3220.
- Recipient of the Rotaract Spirit of Service Award (2021) for outstanding contributions.
- Founder of Project SAVIOUR, awarded the Gold Award (2022) for excellence in service.
- Recognized as Rotaract Secretary of the Month (March 2022) for exceptional leadership and commitment
Timeline
Senior Buyer
Odel PLC
05.2024 - Current
Assistant Buyer
Odel PLC
05.2023 - 04.2024
Junior Merchandiser
Odel PLC
01.2020 - 08.2021
Master of Arts - Fashion Business Management
University Of Westminster
Advance Diploma - Fashion Designing
Raffles College Colombo
Diploma - Fashion Marketing
Raffles College Colombo
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