Salesforce Marketing Cloud
Hi, I’m
Donna Vicente
Digital Marketing
Sydney,NSW
Summary
Digital Marketing Specialist with 6+ years of experience delivering digital, social, and eCommerce campaigns across FMCG and agency environments. Skilled in adapting global creative for local rollout, managing end-to-end campaign execution, and optimising the digital shelf. Known for balancing the details with big-picture thinking, and always showing up with curiosity, clarity, and care.
Overview
6
years of professional experience
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureWork from home optionFlexible work hoursCareer advancementWork History
Brown-Forman Australia
Integrated Marketing & Communications Specialist
08.2023 - 02.2025
Job overview
- Co-managed the execution of multi-channel go-to-market campaigns across ANZ and Pacific Islands for Jack Daniel’s, el Jimador, and other portfolio brands
- Delivered a 6.8:1 ROAS in a first-to-market Uber Eats eCommerce campaign, targeting younger LDA audiences via sponsored listings for Jack Daniel’s, Woodford Reserve, and el Jimador
- Adapted global creative for local rollout across Meta paid media, email, eCommerce paid media, and shoppable formats
- Optimised digital shelf performance across BWS, Liquorland, Dan Murphy’s and Amazon by identifying content gaps (e.g. missing keywords, broken listings, and purchase barriers) and actioning updates via tools like eStoreCheck, Salsify, and Supplier XM
- Maintained a digital content calendar to ensure consistent and compelling brand storytelling across email, web, and social channels
- Collaborated with global, regional, and local teams to ensure creative alignment, brand voice consistency, and compliance with market regulations
- Briefed and coordinated internal and external stakeholders including creative agencies, production partners, and media teams
Resolution Digital Australia
Digital Content Producer (Producer)
05.2021 - 06.2023
Job overview
- Led end-to-end production of digital and social campaigns across paid and organic channels (Meta, YouTube, Pinterest)
- Managed timelines, budgets, and post-production processes including video editing, animation, and approvals
- Partnered with creatives, strategists, and media teams to deliver high-quality content aligned to brief and brand guidelines
- Presented creative concepts and rollout plans to stakeholders, translating strategic objectives into clear execution
- Ensured all assets were delivered on time, optimised for platform specs and campaign KPIs
Resolution Digital Australia
Social Executive
11.2019 - 05.2021
Job overview
- Managed social content and campaigns across Meta, Instagram, and TikTok, ensuring consistency in brand voice and messaging
- Developed creative concepts and copy tailored to platform trends and campaign objectives
- Conducted competitor research and trend analysis to optimise engagement and reach
- Led influencer partnerships, coordinating briefs, approvals, and post-performance wrap-ups
- Reported on campaign performance, using insights to inform future content and paid strategy
Resolution Digital
Social Assistant
09.2018 - 11.2019
Job overview
- Supported the social team with content creation, scheduling, and community management across Meta
- Maintained editorial calendars in Trello and Asana, ensuring smooth rollout of paid and organic campaigns
- Monitored performance and assisted with influencer outreach and partner coordination
Education
University of Technology SydneySydney, NSW
Bachelor Of Communications from Digital & Social Media
12.2018
University of ZurichZurich, Switzerland
Bachelor of Social Anthropology
09.2017
UTS: InsearchSydney, NSW
Diploma from Communications
01.2015
Certification
Foundations of Digital Marketing and E-commerce Certificate, Google Certificate - March 2025
Skills
- Marketing Strategy
- Advertising Campaigns
- CRM Tools & Customer Relationship Management
- Content Development & Management
- Content Strategy & Content Marketing
- Digital & Social Media Marketing
- Social Media Management & Communications
- E-commerce & Digital Optimisation
- Data Analysis & Reporting
- Stakeholder Relationship Management
- Pre-Production & Digital Production
- Photo Shoot Coordination
- Customer Journey & Experience
- Compliance Knowledge
- CMS Platforms
Software
Microsoft 365
Google Workspace
Salsify/SKUvantage
Adobe Workfront
Canva
Sprout Social
Asana
Trello
CitrusAds
MixIn Media
Amazon Ads
Amazon A Content
Mailchimp
EStore Check
References
References to be provided upon request.
Languages
English
Bilingual or Proficient (C2)
Tagalog
Elementary (A2)
Timeline
Integrated Marketing & Communications Specialist
Brown-Forman Australia
08.2023 - 02.2025
Digital Content Producer (Producer)
Resolution Digital Australia
05.2021 - 06.2023
Social Executive
Resolution Digital Australia
11.2019 - 05.2021
Social Assistant
Resolution Digital
09.2018 - 11.2019
University of Technology Sydney
Bachelor Of Communications from Digital & Social Media
University of Zurich
Bachelor of Social Anthropology
UTS: Insearch
Diploma from Communications
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