Salesforce Marketing Cloud
Hi, I’m
Donna Vicente
Digital Marketing
Sydney,NSW
Summary
Digital Marketing Specialist with 6+ years of experience delivering digital, social, and eCommerce campaigns across FMCG and agency environments. Skilled in adapting global creative for local rollout, managing end-to-end campaign execution, and optimising the digital shelf. Known for balancing the details with big-picture thinking, and always showing up with curiosity, clarity, and care.
Overview
6
years of professional experience
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureWork from home optionFlexible work hoursCareer advancementWork History
Brown-Forman Australia
Integrated Marketing & Communications Specialist
08.2023 - 02.2025
Job overview
- Led go-to-market campaigns across ANZ and the Pacific Islands for Jack Daniel's, el Jimador and other portfolio brands, delivering growth through retail media, eCommerce and digital content
- Planned and optimised paid media across Meta, MixIn, Criteo, Citrus and Amazon Ads, tailoring global creative to local market needs
- Monitored campaign performance via Google Analytics and retail platform dashboards, applying insights to boost ROI, engagement and conversion
- Enhanced digital shelf presence for key retailers (BWS, Liquorland, Dan Murphy's, Woolworths, Coles, Amazon, Uber Eats, DoorDash) by identifying content gaps and improving conversion with eStoreCheck, Salsify and Supplier XM
- Maintained a centralised digital content calendar to align messaging across email, social and web
- Collaborated cross-functionally with global teams, agencies and production partners to deliver integrated campaigns on time and on brand
Resolution Digital Australia
Digital Content Producer (Producer)
05.2021 - 06.2023
Job overview
- Delivered end-to-end production of digital and social campaigns across paid and organic channels (Meta, YouTube, Pinterest)
- Oversaw timelines, budgets, creative approvals and post-production including animation and editing
- Managed full client relationships, from briefing and feedback through to delivery and performance reporting
- Partnered with creators and influencers to develop campaign content aligned to timelines and objectives
- Worked with strategists, creatives and media teams to ensure high-quality execution in line with brand guidelines
- Presented campaign concepts and rollout plans to internal and external stakeholders
- Ensured all assets met platform specs and launched on time to support campaign KPIs
Resolution Digital Australia
Social Executive
11.2019 - 05.2021
Job overview
- Managed social content and campaigns across Meta, Instagram and TikTok, ensuring brand consistency
- Developed creative concepts and copy tailored to platform trends and campaign objectives
- Owned client relationships across projects, overseeing briefs, approvals and delivery
- Managed influencer and content creator partnerships using platforms like Creatively Squared
- Conducted competitor and trend research to inform content planning and engagement strategies
- Reported on performance data to guide content and paid strategy optimisation
Resolution Digital
Social Assistant
09.2018 - 11.2019
Job overview
- Supported content creation, scheduling and publishing across Meta platforms
- Maintained editorial calendars and tracked campaign deliverables using Trello and Asana
- Monitored campaign engagement and community interactions, flagging key insights for action
- Assisted in influencer outreach and partner coordination
Education
University of Technology SydneySydney, NSW
Bachelor Of Communications from Digital & Social Media
12.2018
UTS: InsearchSydney, NSW
Diploma from Communications
01.2015
Certification
Foundations of Digital Marketing and E-commerce Certificate, Google Certificate - March 2025
Skills
- Marketing Strategy
- Advertising Campaigns
- CRM Tools & Customer Relationship Management
- Content Development & Management
- Content Strategy & Content Marketing
- Digital & Social Media Marketing
- Social Media Management & Communications
- E-commerce & Digital Optimisation
- Data Analysis & Reporting
- Stakeholder Relationship Management
- Pre-Production & Digital Production
- Photo Shoot Coordination
- Customer Journey & Experience
- Compliance Knowledge
- CMS Platforms
Software
Microsoft 365
Google Workspace
Salsify/SKUvantage
Adobe Workfront
Canva
Sprout Social
Falcon
Sprinklr
Hootsuite
Asana
Trello
Amazon Ads
CitrusAds
Amazon A Content
Criteo Ads
MixIn Media
Shoppable Media
EStoreCheck
Shopify
Wordpress
Mailchimp
References
References to be provided upon request.
Languages
English
Bilingual or Proficient (C2)
Tagalog
Elementary (A2)
Timeline
Integrated Marketing & Communications Specialist
Brown-Forman Australia
08.2023 - 02.2025
Digital Content Producer (Producer)
Resolution Digital Australia
05.2021 - 06.2023
Social Executive
Resolution Digital Australia
11.2019 - 05.2021
Social Assistant
Resolution Digital
09.2018 - 11.2019
University of Technology Sydney
Bachelor Of Communications from Digital & Social Media
UTS: Insearch
Diploma from Communications
Similar Profiles
DREW LOGANDREW LOGAN
Business Development Executive/Key Account Executive - Hybrid Role at Brown-Forman AustraliaBusiness Development Executive/Key Account Executive - Hybrid Role at Brown-Forman Australia
Annie MorrisonAnnie Morrison
National Account Manager - Costco at Brown Forman CorpNational Account Manager - Costco at Brown Forman Corp
Tinashe ParichiTinashe Parichi
Supply Chain Specialist at Brown-FormanSupply Chain Specialist at Brown-Forman
Parshant SharmaParshant Sharma
Customer Service Representative at Viva EnergyCustomer Service Representative at Viva Energy
Amy MalekAmy Malek
Volunteer - Art Assistant at Sydney FestivalVolunteer - Art Assistant at Sydney Festival