DORA GEORGIOU

Responsibilities

• Managed and nurtured the growth of the existing sales territory in developing strong relationships and maintained a regular service cycle with all active accounts.
• Worked closely with our technical educators in ensuring we maintained a comprehensive education program for all salon business partners, in retail and colour training.
• To pursue valuable business opportunities to generate new company revenue and improve bottom line profit.

Achievements

• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Built relationships with customers and community to establish long-term business growth.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Compiled and analyzed data to determine approaches to improve sales and performance.

Responsibilities

• To identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
• To manage accounts to retain existing relationships and grow share of business.
• Liaise with sales, marketing and management teams to develop solutions and accomplish shared objectives.

Achievements

• Evaluated performance against goals and implemented appropriate development plans for key salon accounts
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Built relationships with customers and community to establish long-term business growth.

Responsibilities

• Strategic focus on achieving sales goals, sourcing new business to grow the pharmacy channel through coaching and development for all stakeholders across all Estee Lauder brands.
• To build relationships with all stakeholders external and internal to successfully drive net sales, developing skills across all pharmacy retailers and consultants.
• To utilise daily, weekly, monthly sales reports to drive individual pharmacy business and one on one coaching with consultants.

Achievements

• Successfully negotiated expansion of distribution across several retailers, resulting in additional sales across three financial years.
• Prioritized Top pharmacy doors to maximise growth and business model alignment to strengthen our largest volume doors.
• Working closely with key pharmacy accounts corporately to maintain profitability by year end. Key accounts performing above State average and national average, at +7.6% for key doors and - 8.8% for State. Pharmacy corporately outperforming State.
• Improved and maintained key door productivity and turnover for all brands through collaboration with pharmacy Retail Managers by being involved in their recruitment process. Resulting in turnover for retailers at a 9% low till date
• Developed individual business plans for each pharmacy business across all brands to lead and develop teams to achieve and exceed sales targets, creating a streamlined process.
• Set and monitored objectives, performance indicators, and metrics to assess employee progress. Achieved 100% completion of online training for all consultants in April 2021. This further elevated beauty consultants skills and knowledge in driving sales This KPI was mandatory to implement, as it was measured via global reports that were shared monthly to all field teams
• Maintained an inclusive working relationship with pharmacies, beauty consultants and colleagues, emphasizing open dialogue, complete transparency and professional rapport via zoom, skype, weekly phone contact and face to face meetings. These relationships have solidified the pharmacy Channel to meet the end goal of growth and or flat on LY for FY
• Expand scope, scale and impact of edutaining digital content and programs to develop engagement and selling skills in pharmacy channel. Successfully executed where consultants are engaging with digital and have built strong social media presence and profile that has catapulted their pharmacy business.
• Implemented virtual visits with regional doors resulting in a highly engaged sales team and 100% attendance rate for all virtual sales training courses.

Responsibilities

Provided Training and Development facilitation of core trainings per quarter for all stakeholders in classroom environments, for 200+ beauty consultants, followed by in-store coaching to reinforce retention of learnings to inturn increase sales goals and strengthen Education priorities for retailers.

Achievements

• Engaged fortnightly with State representatives reinforcing key Education priorities to accelerate sales results following coaching and development of consultants in Vic/Tas.
• Conducted surveys with consultants upon course completion to gather feedback for improvement.
• Produced coaching documents for sales and service priorities for F17. Document was situated in the “Hub” where all State members could access this working document for their follow up with consultants in-store. This ensured all consultants were kept up to date with best practice.
• Facilitated seasonal trainings every half- year, basic training for new employees, twice per quarter.
• Monitored and evaluated consultant feedback via a training feedback document that was produced to elevate classroom trainings and in improving beauty consultants experience.
• Successful accreditation in the Tom Ford fragrance accreditation program March 14, strengthened the Tom Ford experience in-store. Tom Ford specialists accredited in-store in April and May 2017.
• Facilitated basic trainings and newness for both Sephora Melbourne March 2017 and Sephora Chadstone May 2017 and follow up visits were scheduled to check in with beauty consultants learnings. Furthermore, Tom Ford fragrance facilitation was held for the Sephora stores in May 2017.
• Effectively and efficiently created and maintained environments and promoted, supported effective teaching and learning for all beauty consultants in State of Vic/Tas. This was measured by monthly Mystery Shop reports, via an external company and were conducted monthly for key accounts with an average score of 84%, above the National average of 79% year on year.

Responsibilities

• Responsible for leading and driving a team of 10 Beauty Advisors to achieve year on year growth by providing exemplary customer service to our customers.

Achievements

• Delivered positive sales and revenue performance over the course of six years meeting sales goals within 95%.
• Set daily, weekly sales expectations, trained and mentored team to improve individual and team performance, whilst modelling excellent service leading by example and projecting positive attitude and enthusiasm towards job, company and customers
• Analysed daily and weekly sales results through reporting from retailer and translated information into data-driven actionable behaviour to drive KPI improvements
• Planned and organized upcoming counter events impacting department, supporting store promotions and sales initiatives with knowledgeable advice and team contributions
• 100% execution was always maintained
• Reviewed and evaluated employee performance and provided leadership opportunities for professional development, utilizing mystery shop reports where counter ranked 95% and above month on month
• Worked closely with department and store managers to create cross-sales opportunities, optimizing both on staff coverage and inventory levels.

Responsibilities

• Managed large teams of associates in cosmetics department to achieve and maintain highest standards of customer service.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Defined clear targets and objectives and communicated to other team members.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
• Motivated team members to achieve sales goals and targets.
• Negotiated promotional areas with retailers and salaries subsidies.

Achievements

• Awarded Best of the Best in 2011, representing Australia in attending Estee Lauder New York for yearly conference.
• Awarded Counter Manager of the Year 2011 - Myer Chadstone, for highest sales growth, mentor and providing exemplary customer service.
• Team of the Year 2005 - David Jones Chadstone. Led the business to achieve one million in retail sales.
• Awarded Counter Manager of the Year 2005 - David Jones Chadstone in achieving sales growth year on year.
• Ranked #1 Counter for David Jones Chadstone