Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Doug McPherson

Brisbane,QLD

Summary

Results-driven Area Manager with proven success in sales strategy, customer relationship management, and market analysis. Successfully developed initiatives that increased market share and enhanced customer satisfaction.

Overview

12
12
years of professional experience

Work History

Area Manager- On Premise & Fine Wine Retail

Samuel Smith & Son and Negociants Australia
Brisbane, QLD
04.2020 - Current
  • Developed strategies for increasing sales, market share and customer satisfaction.
  • Established strong relationships with customers to secure consistent sales results and lasting accounts.
  • Collaborated with other departments, such as marketing or brand/principal teams, on initiatives related to Area Management duties.
  • Maintained an up-to-date knowledge of industry trends and competition activities.

Bar Supervisor

Story Bridge Hotel
Brisbane, QLD
03.2014 - 03.2020
  • Managed bar staff to ensure excellent customer service and efficient operations.
  • Trained new bartenders on required skills and service standards.
  • Oversaw inventory management.
  • Developed drink menus based on seasonal trends.
  • Resolved customer complaints to maintain a positive atmosphere.

Education

WSET 2 -

Wine & Spirit Education Trust Level 2
Brisbane, QLD
08-2023

High School Diploma -

Anglican Church Grammar School
Brisbane
11-2014

Skills

  • Sales strategy
  • Customer relationship management
  • Market analysis
  • Team collaboration
  • Time management
  • Territory management
  • Budget management
  • Report preparation

Accomplishments

  • 23/24 FY QLD Area Manager of the Year (SSS/NA)
  • Various Incentive Winner across active promotions (SSS/NA)
  • House captain: co-curricular and engagement (Churchie)
  • 2014 Players' Player Award Open XI Cricket (Churchie)
  • Various commendations, rewards for excellence, and appreciation (SBH)

Timeline

Area Manager- On Premise & Fine Wine Retail

Samuel Smith & Son and Negociants Australia
04.2020 - Current

Bar Supervisor

Story Bridge Hotel
03.2014 - 03.2020

WSET 2 -

Wine & Spirit Education Trust Level 2

High School Diploma -

Anglican Church Grammar School

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Doug McPherson