Douglas Mendes

Dynamic ad sales specialist with in-depth expertise in Meta products, including operations, performance analysis, and campaign optimization. Adept at fostering strong customer relationships and driving increased investment in the platform. Proven track record of consistently delivering on estimated results and goals, supported by all relevant Meta certifications.

Developed and implemented a tailored omnichannel strategy leveraging Meta's AI-driven advertising solutions to increase customer engagement and conversion rates for key accounts, including Carrefour, Casino, and Walmart. Focused on personalized ad targeting and optimized media spend through ASC and data insights, resulting in a 25% increase in ROAS and 30% growth in account revenue over 12 months.

Extensive experience across all Meta products, with a recent focus on AI solutions aligned with company priorities and client objectives. Achieved an average of 115% quota attainment year over year.

Utilized advanced data analytics to track campaign performance and consumer insights, enabling the identification of high-potential growth areas within my portfolio. This data-driven approach led to targeted optimizations and strategic adjustments, resulting in a 120% increase in annual revenue targets achieved.

Recognized as the first client partner globally to achieve all Meta certifications.

Globo, the largest media group in Latin America, entrusted me with driving revenue and leading key industries, with a primary focus on retail clients in recent years.

I consistently generated over USD 100 million in annual revenue through comprehensive media 360-degree strategies. I established a new business division, spearheading high-impact commercial projects that increased my Book of Business by over 93% year-over-year.

Faced with declining engagement rates for a key account, Mercado Livre and Amazon, I conducted a thorough analysis of consumer behavior and campaign performance metrics. Identifying a gap in targeted messaging, I implemented a refined omnichannel strategy that integrated personalized digital content with programmatic advertising. This approach not only revitalized engagement but also aligned marketing efforts across TV and streaming platforms. As a result, we successfully doubled the annual revenue for the account, exceeding our targets by a significant margin

Additionally, I guided colleagues in developing robust commercial packages that fueled our sales success. For instance, with Mercado Livre, I led a cross-platform commercial project integrating TV, Digital, and Streaming, driving outstanding results.

I achieved an impressive monthly growth of over 80% in the company's KPIs by overseeing successful programmatic media buying for all company products and implementing strategic digital marketing initiatives.

Led the development and execution of comprehensive sales strategies across all business units, incorporating market analysis, product positioning, and competitive insights. This initiative resulted in a 30% increase in new client acquisitions and a 40% boost in monthly client retention rates.

Additionally, played a pivotal role in supporting product development, particularly in the creation of gaming products, where I led negotiations with the APAC region and managed the translation and optimization processes throughout the product launch.