DREW JONES
Canberra,NSW
Summary
I am driven to bolster the capabilities of a media team with technical skills honed in a high-pressure, deadline-oriented environment. Proficiency in copywriting and proofreading with a professional tone has become instinctive as I manage accessibility improvements on the ADF recruiting website. With self-motivation and years of experience in social management, interpersonal skills, and analytical report crafting, I am passionate about merging strategy with creativity to foster new opportunities and forge professional connections. As a creative search marketing strategist, I adeptly handle multiple, simultaneous client projects, including significant national campaigns like the recruitment for the government's newly acquired nuclear submarines. Skilled in utilizing Google Analytics, SharePoint and SEO to generate impactful results, I establish dynamic partnerships to catalyze future business prospects through the execution of client concepts. A results-oriented media expert, I excel in campaign creation, management, and execution. I have studied Rapid Response Ideation (RRI), a technique for revitalizing campaigns in distress by repurposing content to alter the message. My leadership skills have been cultivated in a demanding media landscape, supporting three distinct Defence branches that depend on my expertise.
Overview
6
6
years of professional experience
Work History
SENIOR COMMUNICATIONS OFFICER
Australian Institute of Aboriginal and Torres Strait Islander Studies
Canberra, ACT
03.2024 - 06.2024
- Assisted in writing varied communications, such as speeches for the CEO, to developing external query responses.
- Developed event plans and worked on internal platform tuning for systems like JIRA and Outlook.
- Provided guidance on best practices in public relations, social media management and crisis communications.
- Collaborated closely with marketing teams to create integrated campaigns that met business objectives.
- Ensured all communications adhere to corporate standards of quality and branding guidelines.
- Verified proper handling and routing of communications and classified data.
MEDIA ADVISOR
Intellectual Property Australia
05.2023 - 03.2024
- Created and published internal communications for staff intranet
- Produced a wide range of content including articles, presentation speaking notes, event listings, and process documentation.
- Worked closely with stakeholders and clients to fine-tune messaging, resulting in increased outreach
- Worked with assorted business groups and executive members to develop and run communications plans and APS leadership series conferences.
- Developed new methods for distributing information through innovative channels such as social media platforms.
- Created, edited and distributed weekly company newsletters.
DIGITAL CONTENT OFFICER
DEFENCE FORCE RECRUITMENT, MANPOWERGROUP
08.2021 - 05.2023
- Managed a Share List of tickets, actioning those that were Military Approved through a JIRA service desk in consultation with vendor (VMLY&R)
- Additional Support admin for a roster of teams within the Attraction marketing space at DFR
- Proved successful working within tight deadlines assigned by Services in a fast-paced atmosphere
- (Developing from scratch a HTML graphic CTA to advertise positions aboard the new Nuclear submarines)
- Used coordination and planning skills to achieve results according to schedule
- Exceeded goals through effective task prioritization and great work ethic
- Collaborated with VMLY&R Digital Agency to execute detailed content solutions on the Defence Jobs website
- Participated in team-building activities to enhance working relationships
- Worked with Australian Defence Force organisers to understand needs and provide excellent service
- Managed digital content evaluations, internal audits and customer surveys.
MARKETING AND MEMBERSHIP OFFICER
FYSHWICK BUSINESS ASSOCIATION
01.2021 - 08.2021
- Networked at events and by phone to expand business profits and revenues
- Boosted brand awareness, implemented promotional campaigns, and employed acquisition tactics as part of territory development
- Consulted with local Government specialists to establish new business partnerships through exploratory and informative meetings focused on value and benefits of device solutions.
ASSISTANT RESTAURANT MANAGER
SHIFT LEADER GRILL'D
01.2018 - 01.2021
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business
- Replenished food items, paper products and canned goods to keep pantry well-stocked during busy periods
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers
- Bussed and reset tables to keep dining room and work areas clean
- Used slow periods to restock supplies, ice, trays and delivery bags.
Education
YEAR 12 -
ST EDMUNDS COLLEGE, CANBERRA
01.2018
BACHELOR MEDIA & COMMUNICATION -
UNIVERSITY OF WOLLONGONG
Skills
- Digital Content Management
- Search Engine Optimization (SEO)
- Website Maintenance/Remediation
- PowerForce
- Sitecore
- Monsido
- Google Analytics
- Traffic monitoring
- Accessibility Remediation
- Service Management
- Speech Writing
- Internal Communications
- Content Development
- Target Audience Analysis
- Media Kit Creation
- Professionalism
Successes
- Fully overhaul of the Salary CVS file within Defence Force Recruiting
- Development and publishing of new job role pages to the DG's website
- Execution of 1st wave recruiting adverts for the Australian nuclear submarine program
- Monitored and troubleshot issues during an on-prem to Azure Cloud Migration
- Contributed to vendor workshops in Sydney and Canberra
- Resolved product issue through consumer testing
Personal Information
Title: DIGITAL CONTENT MANAGER
References
References available upon request.
Timeline
SENIOR COMMUNICATIONS OFFICER
Australian Institute of Aboriginal and Torres Strait Islander Studies
03.2024 - 06.2024
MEDIA ADVISOR
Intellectual Property Australia
05.2023 - 03.2024
DIGITAL CONTENT OFFICER
DEFENCE FORCE RECRUITMENT, MANPOWERGROUP
08.2021 - 05.2023
MARKETING AND MEMBERSHIP OFFICER
FYSHWICK BUSINESS ASSOCIATION
01.2021 - 08.2021
ASSISTANT RESTAURANT MANAGER
SHIFT LEADER GRILL'D
01.2018 - 01.2021
YEAR 12 -
ST EDMUNDS COLLEGE, CANBERRA
BACHELOR MEDIA & COMMUNICATION -
UNIVERSITY OF WOLLONGONG
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