Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
References
Timeline
Generic

Dulanga Semini

Melbourne,VIC

Summary

Results-driven Advertising and Analytics Specialist with 3 years of progressive experience in digital advertising, data analytics, and performance reporting. Proven track record in managing paid campaigns across platforms such as Google Ads, Meta Ads, Bing Ads, and TikTok Ads. Adept at interpreting campaign metrics (CTR, ROAS, CPA) to optimize performance and maximize ROI. Strong analytical background with hands-on expertise in Google Analytics, Looker Studio, Power BI, and SQL-based reporting tools. Quick learner with a passion for data-driven marketing strategy and continuous improvement. Known for excellent teamwork, adaptability, and the ability to thrive in dynamic environments.

Overview

3
3
years of professional experience

Work History

Analytics & Business Intelligence Sub Lead

iLabs – Cloud of Goods Project
, Sri Lanka
04.2024 - Current
  • Lead the analytics team in developing insights to support performance marketing strategies.
  • Oversaw reporting and analysis for paid campaigns across Meta, Google, and TikTok.
  • Worked closely with leadership to shape digital ad strategies based on revenue performance.
  • Conducted A/B testing and conversion optimization strategies using campaign data.

Associate Data Analyst

iLabs – Cloud of Goods Project
, Sri Lanka
04.2023 - 04.2024
  • Managed advertising dashboards tracking ROAS, CPC, CTR, and other key metrics.
  • Analyzed paid campaign results to recommend optimizations and improve targeting.
  • Collaborated with marketing and design teams to support ad creative decision-making.
  • Used SQL and Google Analytics to evaluate customer behavior and ad performance.

Data Analyst Intern

iLabs – Cloud of Goods Project
, Sri Lanka
10.2022 - 04.2023
  • Cleaned and analyzed order, payment, and operational data to support daily reporting.
  • Supported campaign budget tracking and performance forecasting for paid media.
  • Developed operational dashboards for leadership using Excel and visualization tools.

Education

Bachelor of Science - Data Science

Sri Lanka Institute of Information Technology
Malabe , Sri Lanka
09-2024

Skills

  • Paid Advertising: Google Ads, Meta Ads, Bing Ads, TikTok Ads
  • Campaign Metrics: CTR, CPA, ROAS, Conversion Rate
  • Data Visualization: Looker Studio, Power BI, Tableau
  • Analytics Tools: Google Analytics, Excel
  • Data Manipulation: SQL (MySQL, MSSQL, Oracle), Python, R
  • A/B Testing, Budget Optimization, Audience Segmentation
  • Project Collaboration: Agile Environment, Cross-functional Teams
  • Soft Skills: Teamwork, Fast Learning, Communication, Problem-Solving

Languages

English
Full Professional
Sinhala
Native/ Bilingual

Accomplishments

Certificate of Appreciation, iLabs (2025)
Awarded for outstanding commitment, dedication, hard work, and loyalty at the annual company award ceremony.

References

References available upon request.

Timeline

Analytics & Business Intelligence Sub Lead

iLabs – Cloud of Goods Project
04.2024 - Current

Associate Data Analyst

iLabs – Cloud of Goods Project
04.2023 - 04.2024

Data Analyst Intern

iLabs – Cloud of Goods Project
10.2022 - 04.2023

Bachelor of Science - Data Science

Sri Lanka Institute of Information Technology

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Dulanga Semini