Dushi Dias
Ascot Park,Australia
Summary
Dynamic marketing professional with a proven track record at Your Nursing Agency, excelling in campaign planning and execution. Skilled in data interpretation and social media management, I drive brand visibility and engagement through innovative strategies. Adept at optimizing marketing effectiveness, I foster collaboration and deliver impactful results in competitive environments.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
Your Nursing Agency
Fullarton, SA
09.2025 - Current
- Support business growth through planning, execution, and optimisation of digital marketing strategies that align with YNA’s workforce priorities.
- Provide advice on digital marketing initiatives, including campaign planning, content mix, and candidate engagement strategies across social media, email, website, and digital advertising channels.
- Develop and execute integrated marketing campaigns, tailored to nursing and care staff, that strengthen YNA’s employer brand.
- Monitor, analyze, and interpret campaign performance data to provide recommendations that improve marketing effectiveness and return on investment.
- Executed email marketing initiatives that fostered engagement with potential clients and candidates.
Marketing Officer
Total Coaching Academy
Adelaide, Australia
10.2023 - 09.2025
- Executed integrated marketing campaigns across digital and traditional channels, enhancing brand visibility.
- Managed creation of marketing content, including social media posts, email newsletters, brochures, and promotional materials, to engage target audiences.
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, MailChimp to optimize ROI.
- Coordinated organization of events, workshops, and promotional activities to drive customer engagement.
Allocation Consultant
YNA Your Nursing Agency
Fullarton, Australia
05.2023 - 08.2025
- Assessed staffing needs of healthcare facilities and matched with available nursing staff to ensure optimal coverage.
- Maintained regular contact with client facilities to understand staffing requirements and promptly address changes or updates.
- Collaborate with facility managers or supervisors to address any concerns, resolve scheduling conflicts, and maintain strong relationships.
- Liaised with nursing staff to communicate assigned shifts, clarify client expectations, and resolve any concerns or questions.
Digital Campaign Specialist
ADA Marketing Agency
Colombo, Sri Lanka
08.2020 - 03.2023
- Planned and executed digital marketing campaigns across various channels such as social media marketing, email marketing, content marketing, and display advertising.
- Collaborated with marketing team to develop digital marketing strategies that aligned with marketing objectives and targeted audience.
- Developed social media strategies to increase brand awareness, engagement, and follower growth.
- Managed social media accounts through content creation, community management, and performance monitoring.
Marketing Strategist
Raffles Design Institute
Colombo, Sri Lanka
11.2019 - 08.2020
- Planned and implemented various marketing campaigns for brand-building and lead generation that align with overall company goals to meet sales targets.
- Led brainstorming sessions to develop and execute marketing strategies that enhance organizational initiatives.
- Managed social media platforms and facilitated paid promotions to strengthen online engagement.
- Coordinated public relations efforts, including press release distributions, company announcements, and blog content to elevate brand visibility.
Marketing Project Coordinator
Virsies
Colombo, Sri Lanka
06.2018 - 10.2019
- Hands-on experience in developing brand strategies, executing 360 marketing campaigns, and coordinating the creation of all ATL/BTL content for clients.
- Liaised with clients to identify requirements, communicate deliverables, share project updates, and monitor project progress.
- Identified and resolved client management issues, enhancing overall client satisfaction.
- Analyzed market trends and gathered vital information through market research.
Program Coordinator
London School of Marketing
Colombo, Sri Lanka
01.2016 - 05.2018
- Managed online lecturing, student supervision, and engagement for undergraduate programs at both universities, enhancing student learning experiences.
- Coordinated execution and management of undergraduate programs for Anglia Ruskin University and Northampton University, UK, ensuring alignment with academic standards.
- Developed curriculum, course materials, and module guides, including lecture notes, to support effective teaching and learning.
Education
MBA - Digital Management
Kaplan Business School
Adelaide, SA08-2025
BSc - Business Management
University of Wales
Colombo Sri Lanka01-2016
Skills
- Campaign Planning & Execution
- Marketing Strategy
- Social media strategy development
- Social Media Management
- Email Marketing
- Market Research
- Market Research Analysis
- Campaign Performance Analysis
- Advertising campaigns
Hobbies and Interests
Passionate about travel, which has helped me develop a global mindset and appreciation for diverse cultures. I enjoy immersing myself in new environments, exploring local cuisines, and learning about cultural traditions. I also love cooking and sharing meals as a way to connect with others.
References
Can be provided upon request.
Languages
English
Full Professional
Timeline
Marketing Coordinator
Your Nursing Agency
09.2025 - Current
Marketing Officer
Total Coaching Academy
10.2023 - 09.2025
Allocation Consultant
YNA Your Nursing Agency
05.2023 - 08.2025
Digital Campaign Specialist
ADA Marketing Agency
08.2020 - 03.2023
Marketing Strategist
Raffles Design Institute
11.2019 - 08.2020
Marketing Project Coordinator
Virsies
06.2018 - 10.2019
Program Coordinator
London School of Marketing
01.2016 - 05.2018
MBA - Digital Management
Kaplan Business School
BSc - Business Management
University of Wales