Duy Minh Tran
Blackburn South ,VIC
Summary
Digital Marketing professional with experience managing campaigns for leading brands (McCain, Ausnet, Laminex) across various advertising and media platforms. Skilled in data analysis and passionate about extracting actionable insights to optimise campaign performance. Eager to leverage expertise as an Account Coordinator within a team that values innovation, continuous learning, and creative problem-solving.
Overview
5
5
years of professional experience
Work History
Digital Account Coordinator
Lexlab
06.2023 - Current
- Managed client accounts including pace tracking, campaign status updates, and bookings.
- Developed and maintained client service documents such as meeting agendas, reports, and communications.
- Maintained accurate and up-to-date project records using Excel and tracked dashboards.
- Managed invoicing and payment processing operations.
- Managed paid advertising campaigns across various platforms (Meta Ad Manager, DV360, Google Ads, Pinterest) including campaign setup, optimisation, and performance analysis using keyword research and planning tools.
- Conducted audience research and segmentation using various tools (e.g., SEM Rush, Similar Web).
- Ensured adherence to brand specifications by inspecting layouts and editing advertising copy, scripts, and other promotional materials.
- Created and maintained real-time campaign dashboards using Looker Studio.
- Assisted with content development and production of pitching materials, including market research, audience research, and design mockups.
- Generated campaign delivery reports by pulling metrics data and presenting information to stakeholders and team members.
Marketing Intern
The Photo Studio
06.2023 - 08.2023
- Collaborated with team members to help expand marketing channels.
- Scheduled social media postings to advertise products and generate site traffic.
- Contributed to mock-ups, email campaigns and social media content.
- Created written, video and image content for marketing channels.
Sale Assistant
Hype DC Pty Limited
12.2021 - 06.2023
- Handled numerous calls per day to address customer inquiries and concerns.
- Collaborated with team members to achieve target results.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Answered questions about store policies and addressed customer concerns.
- Helped customers complete purchases, locate items and join reward programs.
- Replenished sales floor merchandise and organised shelves, racks and bins for optimal appearance.
Vice President of Communications
IVSUM
09.2019 - 09.2020
- Managed media relations and campaigns to promote the club events and activities.
- Built and strengthened relationships with members of the club to promote positive coverage.
- Managed communications with external and internal stakeholders include sponsor and other clubs across Melbourne
- Developed and promoted the club branding, images and identity across Facebook and Instagram
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Tracked key performance indicators to measure success of campaigns.
- Planned and hosted events of various scales (20-200 guests), such as IVSUM Music Nights, Welcome Talks, andIVSUM weekly online game nights.
Education
Bachelor of Communication (Advertising) -
Royal Melbourne Institution of Technology
Melbourne, VIC2023
Bachelor of Science - Psychology
The University of Melbourne
Melbourne2020
Skills
- Bilingual in Vietnamese and English
- Sufficient interpersonal and communication skills
- Proficient programmatic platforms such as Display and Video 360, Google Ad and Facebook Ads Manager
- Microsoft applications proficiency
- Prioritising and time management
- Effective customer service
- Attention to Detail
- Time management
- Works well in ateam environment
Timeline
Digital Account Coordinator
Lexlab
06.2023 - Current
Marketing Intern
The Photo Studio
06.2023 - 08.2023
Sale Assistant
Hype DC Pty Limited
12.2021 - 06.2023
Vice President of Communications
IVSUM
09.2019 - 09.2020
Bachelor of Communication (Advertising) -
Royal Melbourne Institution of Technology
Bachelor of Science - Psychology
The University of Melbourne
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