Dylan Farrell
Sydney
Summary
Experienced commercial professional with a proven track record of driving revenue and optimising business operations. Skilled in developing and maintaining strong client relationships, emphasising team collaboration and achieving results. Recognised for strategic thinking and adaptability, with critical skills in negotiation and market analysis.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Partnerships and Commercial Executive
Qudos Bank Arena
05.2023 - Current
- Drive high-value suite sales, generating up to $45,000 per suite per event, with notable revenue contributions including UFC ($445K), Drake ($540), Billie Eilish ($114K), Fred again.. ($201K) and Olivia Rodrigo ($146K).
- Lead premium venue activations with top-tier brands and agencies, including American Express, COTY, Accor, Pepsi, Billie Eilish Fragrance, Hennessy x NBA, Versace and BYD, ensuring seamless execution and brand alignment.
- Led business events strategy, securing major contracts such as Rugby Australia’s British & Irish Lions tour, contributing over $500K in revenue.
- Identified the need for and collaborated on the development of a self-service casual sales platform, generating over $180K in its first month.
- Manage annual suite sales, overseeing deals valued up to $250K from consultation to closure.
- Developed and launched ‘Starters’, an initiative driving new revenue streams and enhancing pre-event engagement.
- Foster strategic business development, engaging Tier 1 organisations to cultivate long-term partnerships and revenue opportunities.
- Supervise and direct a team of 20 corporate staff on event days, ensuring operational efficiency and service excellence.
Commercial Executive
Qudos Bank Arena
07.2022 - 05.2023
- Served as the primary contact for 45 annual suite holders, casual suite guests, and promoters, managing ticketing, catering, and event logistics via EventHub.
- Oversaw VIP parking logistics for corporate partners.
- Managed annual suite sales, closing deals worth up to $250K.
- Drove casual suite sales, generating up to $15K per suite per event.
- Coordinated pre- and post-event functions in collaboration with promoters and corporate partners.
- Oversaw event activations, coordinating bump-in/out with brand partners.
- Managed corporate staff scheduling and delegation for up to 20 personnel per event.
- Acted as a marketing liaison, capturing social media content when needed.
Corporate Casual
South Sydney Rabbitohs
01.2020 - 01.2022
- Assisted in gameday and event planning, ensuring seamless execution.
- Managed VIP guest experience, providing premium service and hospitality.
- Supported signage and sponsorship logistics for gameday activations.
- Handled administrative and operational tasks to enhance event delivery.
Sports Analyst
Boom Stats Analysis
01.2017 - 01.2019
- Provided feedback on user interface design before platform launch.
- Analysed software performance, identifying strengths and areas for improvement.
- Conducted live match analysis to support strategic insights.
Events Assistant
Warringah Rugby Club
01.2017 - 01.2019
- Assisted in gameday and event planning, ensuring smooth operations.
- Provided patron support and customer service during events.
- Training and guidance of new staff.
Education
Bachelor of Exercise Science / Business Administration -
Australian Catholic University
Sydney, NSW01.2021
High School -
Barrenjoey High School
Sydney, NSW01.2018
Skills
- Negotiation Expertise
- Client relationship management
- Managing event logistics
- Effective problem resolution
Certification
- Venue Management School Year 1 2024
- Police Check 2022
- CPR Certificate 2022
- Child Safe Certificate 2020
- First Aid Certificate 2018
- Working with Children Check 2018
Timeline
Partnerships and Commercial Executive
Qudos Bank Arena
05.2023 - Current
Commercial Executive
Qudos Bank Arena
07.2022 - 05.2023
Corporate Casual
South Sydney Rabbitohs
01.2020 - 01.2022
Sports Analyst
Boom Stats Analysis
01.2017 - 01.2019
Events Assistant
Warringah Rugby Club
01.2017 - 01.2019
Bachelor of Exercise Science / Business Administration -
Australian Catholic University
High School -
Barrenjoey High School
Similar Profiles
Md Sabbir MahmudMd Sabbir Mahmud
Assistant Supervisor-Rostering (Casual Employee) at Qudos Bank ArenaAssistant Supervisor-Rostering (Casual Employee) at Qudos Bank Arena
Charlotte StoneCharlotte Stone
Commercial Coordinator at Qudos Bank ArenaCommercial Coordinator at Qudos Bank Arena
Emily GodberEmily Godber
Catering - Pos Bar at Qudos Bank ArenaCatering - Pos Bar at Qudos Bank Arena
NANDINI GANJINANDINI GANJI
Application Analyst at WorkForce SoftwareApplication Analyst at WorkForce Software
FESTUS OMOREGIEFESTUS OMOREGIE
Payroll and Rostering Manager at St. Charbel’s Care CentrePayroll and Rostering Manager at St. Charbel’s Care Centre