Dylan Peters

March 2020 – January 2024

· Developed strategic product plans, setting clear objectives and achievable milestones that aligned to the business objectives.

· Managed a multi supplier and manufacturer network encompassing leading international brands from Germany, Taiwan, Lithuania the U.S and South Africa.

· Successfully delivered and managed budgets and product portfolios that exceeded $26 million in revenue.

· Managed multiple strategic projects with numerous sub-projects or workstreams.

· Engaged and worked alongside cross-functional stakeholders to manage strategic operational and sales initiatives, marketing objectives and growth projections.

· Management of wholesaler network including national distribution channels and system integrator networks.

· Led product road mapping and lifecycle change management efforts, supporting sales and operational staff through transitions.

· Worked collaboratively with local manufacturers on product development that will deliver market ready, end to end customer facing solutions.

Madison Technologies - Product Marketing Specialist
July 2019 – March 2020

· Managed relationships with key influencers in the industry to enhance brand reputation and expand reach within target industry sectors and markets.

· Analyzed competitor offerings and developed strategies to differentiate our products in the marketplace effectively.

· Maximized advertising efforts by developing content for media publication, corporate communications, and social media posts.

· Collaborated with cross-functional teams to develop and implement product marketing strategies.

· Created company brand messaging, product collateral, customer events, promotional strategies.

Century Yuasa Batteries - Product and Marketing Manager
April 2015 – June 2019

· Development, implementation and ongoing management of a product portfolio for a wide variety of affiliated retail brand partners including SCA, BCF, Anaconda and Repco.

· Improved customer loyalty by implementing effective marketing campaigns and end user offers.

· Engaged and worked alongside cross-functional teams including manufacturing, purchasing and operations to deliver on a product portfolio that would meet strategic operational and sales initiatives, marketing objectives and growth projections.

Surf Life Saving Queensland - Business Development Manager
September 2008 – November 2014

· Achieving growth, development and management of SLSQ's commercial business unit.

· Management of existing third-party training providers, implementation and management of ancillary revenue and income through sponsorship of events, partnership opportunities, sporting events and long-term business relationships.

· Implemented systems and procedures to increase sales.

· Demonstrated products to show potential customers benefits and advantages and encourage purchases.

· Mentored junior team members in effective sales techniques, fostering a high-performance culture.

· Developed process to analyze customer feedback to incorporate insights into product development strategies.