Dyllan Vosloo
Perth
Summary
Strategic business professional with 4 years of experience driving growth through data-driven decision-making and creative problem-solving. Demonstrated success in developing and executing comprehensive business strategies, optimizing resource allocation, and implementing tactical marketing initiatives across diverse industries. Expert in translating complex data into actionable insights, with proven results in digital marketing and business development initiatives. Seeking to leverage analytical expertise and creative thinking to drive organizational growth and innovation in a dynamic environment.
Overview
7
7
years of professional experience
Work History
Digital Marketing Specialist
Kowhai Consulting
12.2021 - Current
- Spearheaded comprehensive digital transformation for a family-owned business, designing and implementing growth-focused marketing infrastructure that drove exponential revenue acceleration across multiple service lines
- Architected and executed data-driven, multichannel marketing campaigns across social media, email, and paid search, increasing annual revenue from $500K to $2.5M+ in just 3 years
- Developed and implemented targeted personalization strategies across multiple marketing funnels (email, social media, website), optimizing customer journey touchpoints to increase conversion rates by 30% and improve sales qualification
- Conceptualized and led a complete rebranding initiative for Kowhai's Family Start program, including visual identity redesign and messaging strategy that expanded market reach by 45% and attracted a previously untapped client demographic
- Orchestrated cross-functional collaboration between marketing, operations, and teaching staff across Kowhai's ECE centers, developing integrated marketing frameworks that aligned with specific business objectives for each location
- Executed technical SEO optimization and Content strategy for company, achieving 1st page ranking for key industry terms, enhancing user experience metrics, and increasing lead conversion rates by 25%
- Leveraged Google Analytics and data visualization tools to create actionable marketing insights, implementing ROI-based campaign adjustments that reduced customer acquisition costs by 20% while maintaining lead quality
Founder & Marketing Lead
SEZBOUTIQUE
01.2021 - 11.2021
- Founded and scaled an e-commerce platform from concept to revenue generation while in my final year of university, demonstrating strong entrepreneurial acumen
- Grew the business to $30K annual revenue within the first year through strategic digital marketing and product positioning
- Increased customer retention by 20% and repeat sales by 15% via automated, personalized email marketing campaigns.
- Developed and executed a comprehensive digital marketing strategy, including SEO, content marketing, and META social media campaigns
- Managed all aspects of the business remotely, including supply chain logistics, customer service, and financial planning
- Balanced full-time studies with business operations, showcasing exceptional time management and multitasking skills
- Conducted target market research to scope out industry competition and identify advantageous trends.
Freelance Marketing Strategist
Freelance Marketing Strategist
08.2018 - 01.2019
- Provided tailored marketing services to local businesses, driving measurable growth and ROI across various industries
- Designed and executed multi-channel marketing campaigns, significantly improving client visibility and sales
- Conducted comprehensive market research and competitor analysis to identify growth opportunities for each client
- Utilized data-driven strategies to optimize campaign performance, consistently improving client ROI
- Managed multiple client relationships and projects simultaneously in a remote setting
- Increased lead generation with the implementation of targeted content marketing strategies.
English Teacher
AVSE
05.2018 - 11.2018
- Demonstrated early leadership capability by independently pursuing international teaching opportunities, obtaining TESOL certification and teaching English in Vietnam during a purposeful gap year
- Developed essential professional competencies including cross-cultural communication, adaptive problem-solving, and stakeholder management while creating engaging learning experiences for diverse student groups
- Successfully navigated cultural and linguistic barriers to deliver measurable student progress, strengthening abilities in planning, organization, and performance assessment
- Demonstrated exceptional adaptability by rapidly mastering essential teaching methodologies, developing comprehensive lesson planning skills from scratch while navigating an entirely new professional environment
- Showcased keen observation and responsiveness by continuously refining communication techniques and presentation styles to accommodate diverse learning preferences, ensuring complex concepts were accessible to all students regardless of language proficiency
- Exhibited remarkable versatility by proactively learning to balance structure and flexibility in professional settings, developing the ability to pivot strategies in real-time based on audience engagement and feedback—skills directly transferable to a wide range of business roles
Education
Bachelor Of Commerce - Marketing & Management
UNIVERSITY OF OTAGO
01.2022
Skills
- LEADING
- STRATEGIC MARKETING
- DIGITAL MARKETING STRATEGY
- ANALYTICAL SKILLS
- CREATIVITY
- COLLABORATION
- INITIATIVE
- LEADERSHIP
- STORYTELLING
- SEO
- PPC MARKETING
- GOOGLE ANALYTICS
- COMMUNICATION
- PLANNING
- CAMPAIGN EXECUTION
- MULTI-CHANNEL MARKETING
- BRAND STRATEGY
- MARKET RESEARCH & ANALYSIS
- SOCIAL MEDIA MARKETING
Languages
English
Timeline
Digital Marketing Specialist
Kowhai Consulting
12.2021 - Current
Founder & Marketing Lead
SEZBOUTIQUE
01.2021 - 11.2021
Freelance Marketing Strategist
Freelance Marketing Strategist
08.2018 - 01.2019
English Teacher
AVSE
05.2018 - 11.2018
Bachelor Of Commerce - Marketing & Management
UNIVERSITY OF OTAGO
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