Georgia Saunders
Perth,Australia
Summary
Experience communications specialist with proven expertise in crafting compelling content strategies and managing high-profile projects with precision. Demonstrated ability in delivering clear, concise messaging and fostering positive stakeholder relationships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Communications Specialist
LUSH Cosmetics Australia and NZ
09.2022 - Current
- Spearhead end-to-end public relations campaigns, driving a 48% increase in brand awareness in 2024
- Strategise and execute social media campaigns, achieving a 44% boost in audience engagement
- Craft compelling press assets, including media releases, reports, and public statements, ensuring consistent brand messaging
- Oversee day-to-day press office operations, responding to 15+ press inquiries per month
- Plan and manage multiple high-profile events per year, ensuring seamless logistics and stakeholder engagement
- Draft award submissions, with five industry awards secured in 2024
- Cultivate and maintain relationships with 50+ key media contacts, community leaders, and stakeholders
- Supervise external agencies and vendors, ensuring timely and budget-friendly project execution
- Analyse and report on media performance, providing actionable insights through monthly reports
Senior Account Executive
Sling & Stone
08.2021 - 09.2022
- Developed and implemented strategic PR plans for 6+ major clients securing an average of 10+ media placements per campaign
- Authored and refined media assets, including company statements and thought leadership pieces
- Ensured clarity, accuracy, and brand alignment by proofreading and editing external communications
- Analyzed social media performance across five major platforms, generating detailed reports that drove refinements and enhanced brand visibility
Corporate Affairs Graduate
Insurance Australia Group
02.2020 - 08.2021
- Managed all internal communications channels, publishing an average of 5 internal messages per day across the IAG intranet, employee newsletter and newsroom
- Collaborated with 10+ regular internal stakeholders to craft and deliver clear, impactful employee messages
- Implemented a simplified system to streamline sending and reporting on communications to over that improved engagement by 40%
- Developed captivating written and visual content for publication across internal channels
- Supported change communications during COVID19, ensuring seamless information flow and engagement across a workforce of 13,000+ employees
- Utilised content management systems to optimise communications strategy
Education
Bachelor of Arts - Media & Communications, French Studies
University of Western Australia
Perth, WA01-2018
Skills
- Social media strategy
- Content development
- Crisis management
- Internal communications
- Media training
- Media relations
- Press releases
- Community management
- Speech writing
- Influencer outreach
Certification
- Media Trained
- Project management qualification from AIM
Languages
French
English
Timeline
Senior Communications Specialist
LUSH Cosmetics Australia and NZ
09.2022 - Current
Senior Account Executive
Sling & Stone
08.2021 - 09.2022
Corporate Affairs Graduate
Insurance Australia Group
02.2020 - 08.2021
- Media Trained
- Project management qualification from AIM
Bachelor of Arts - Media & Communications, French Studies
University of Western Australia
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