Eashita Sharma
Rosebery,NSW
Summary
Innovative, creative, and analytical experiential marketer with a proven track record in developing and executing successful marketing campaigns across fast paced startups and agencies. Seeking new challenges and opportunities to contribute effectively to the success of a dynamic team. I am applying for the role of a Marketing Intern at TikTok starting from 12th Aug 2024.
Overview
3
3
years of professional experience
Work History
Experiential Marketing Specialist
Contentsquare
10.2023 - Current
- Planned, executed, and delivered a mix of physical and online events with 20-60 participants
- Organize events in Indonesia, Philippines and India in to expand the company's footprint in Asia
- Generated leads through APAC events contributing to $1 million in ACV for Q1, 2024
- Develop marketing materials and promotional campaigns (booth activations) to maximize event attendance and visibility
- Work cross-functionally with Sales, and Customer Success to execute tailored invite-only lunches/dinners and full-day conferences across ANZ
- Conduct pre and post-event evaluations with internal and external teams to identify areas for improvement and implement next steps to meet MQL targets
- Manage and update quarterly events tracker on Hubspot and Salesforce, facilitating dashboard creation for senior leadership and team members
- Manage budgets and negotiate contracts with vendors, ensuring cost-effective event execution
- Develop marketing materials and promotional campaigns (booth activations) to maximize event attendance and visibility
- Conduct post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts
Program Manager
SpotDraft
02.2022 - 05.2023
- Developed and executed paid ads to increase brand awareness by 27%
- Created, launched, tested and analysed multiple EDM campaigns to achieve target of open rate > 40%
- Created, published, and moderated content on Instagram, YouTube, LinkedIn, Twitter and Facebook
- Responsible for planning, and executing virtual and physical events for over 2500+ attendees across the US, APAC and EMEA region to generate inbound leads as well as build brand awareness
- Designed compelling customer case studies as part of MOFU content strategy
- Managed the end-to-end process of identifying, procuring, and presenting personalized merch for potential leads and clients
- Worked closely with content, design, customer success, sales teams and senior leadership to drive results
- Managed and liaised with wide vendor network across PR, advertisements, creative, industry community and award partners
Project Manager
McCann Worldwide
04.2021 - 02.2022
- Handled accounts for The Coca-Cola Company (Coke) and Hero Moto Corp (Maestro Edge 125, Maestro Edge 110 & Destini 125) & Nestlé(Nescafe)
- Directed design, development and implementation and launch of both thematic and tactical campaigns for Coca-Cola Original Taste and Coke Zero
- Executed 360-launch campaign (It’s Techno magical) for Hero Maestro Edge 125
- Handled production of TVC, Print, Digital, POSM, Radio, OOH and DOOH communication
- Conducted research, market visits and competition mapping, to unravel new insights that aided overall
- Contributed to winning Agency of the Year 2021, as a planner and editor for Effies case – Destini 125
Education
Masters of Commerce - Marketing And Data Analytics
University of Sydney
Sydney, NSW05.2025
Bachelor of Business Administration - Marketing
S P Jain School of Global Management
Sydney, NSW05.2021
Skills
- B2B Marketing
- CRM - HubSpot & Salesforce
- Analytics - Google Analytics
- EDM Marketing platforms - Mailmodo, MailChimp & Zoho Mail
- Physical & Online Event Management
- Design - Figma & Canva
- Content Creation - Notion & WordPress
- Brand Development
- Performance Marketing
- Inbound and Outbound Marketing
- Account Management
Referees
Available on Request
Timeline
Experiential Marketing Specialist
Contentsquare
10.2023 - Current
Program Manager
SpotDraft
02.2022 - 05.2023
Project Manager
McCann Worldwide
04.2021 - 02.2022
Masters of Commerce - Marketing And Data Analytics
University of Sydney
Bachelor of Business Administration - Marketing
S P Jain School of Global Management
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