Ed Yarashev
Sydney,NSW
Summary
Experienced Product Owner with over 10 years of experience in the finance, insurance, retail and environmental domains, specializing in delivering digital solutions for tier one banks and insurers across Australia, New Zealand, US and Europe. Hands-on experience in building digital finance and insurance products for leading automotive brands such as Toyota, Subaru, Lexus, JLR, Suzuki, and more. Hands-on experience in implementing AI models for insurers and bankers, including utilizing data analysis and prediction techniques to enhance insurance claims processing and enhancing risk assessment for natural hazard risks in commercial and private properties.
Overview
8
8
years of professional experience
Work History
Senior Product Owner
Brilliance Financial Technology
2023.01 - Current
- Running scrum ceremonies, facilitating ideation, brainstorming, process improvement and problem mapping sessions
- Prioritizing and owning product backlogs, collaborating with various stakeholders to manage their expectations, coordinating dependencies and blockers across Scrum Teams
- Lead 2 Scrum Teams to drive product vision, strategy, product analysis, end-to-end feature development
- Provide support for the product's Go Live, execute the strategic product roadmap for a SaaS banking application
- Successfully supported and achieved the Go Live of a SaaS application for four tier-one banks in 7 months, providing support to 10,000+ bank application users and processing 3+ million banking products
- Collaborate closely with leadership team, customers, Marketing, UX, Engineering, Finance, Sales, SMEs and key stakeholders to research, define and design efficient solutions and user experience
- Enhanced the release strategy and cadence, achieving up to 12 releases per month during the Go Live stage
- Train and coach Scrum teams in product discovery and agile delivery methodologies
- Implement efficient and effective product management frameworks throughout the organization to build high-achieving teams
- Provide leadership across end-to-end product development process adopting best discovery & delivery agile practices based on market, user research and customer feedback.
Senior Product Manager (Contract)
Inchcape
2022.05 - 2023.01
- Successfully shipped digital finance and insurance products for four Toyota and Lexus markets (countries), resulting in a up to 30% in digital adoption improvement for certain markets
- Supported and achieved Go Live in 7 markets (countries) within 6 months for leading automotive brands
- Led design and delivery of finance and insurance products within the online journeys of top automotive brands, including Toyota, Subaru, Suzuki, JLR, Lexus
- Led end-to-end product development across 6 scrum teams in SAFe environment, collaborated with UX/UI designers, solution architects, business owners and customers to develop insurance and finance products for leading global automotive and service company
- Contributed to PI planning, developed the product roadmap and contributed to the product vision and strategy
- Facilitated key stakeholder meetings, presentations, and ceremonies
- Defined and tracked key metrics for measuring success across multiple products and teams.
Product Manager
Tonkin + Taylor
2021.06 - 2022.05
- Led a cross-functional team of engineers and subject matter experts to deliver a risk assessment B2B and B2C application for commercial and private property assessments, serving the insurance and banking industries, and led the go-to-market strategy
- Deployed AI models for insurers and bankers, utilizing data analysis and prediction techniques to process geospatial data, facilitating the understanding, prediction and explanation of natural hazard risks for commercial and private properties
- Successfully launched an industry first risk assessment application, led the go-to-market strategy, achieved 200+ report sales in the first month, driving sales growth toward the FY objective
- Led a team of 2 engineers and 2 subject matter experts to successfully build a carbon calculation tool for 300+ internal civil and geotechnical engineers improving the project accuracy, reducing documentation preparation time by 20% and driving company revenue
- Ran scrum ceremonies, facilitated ideation, brainstorming, problem mapping sessions
- Prioritized and owned two product backlogs, created user stories, collaborated with various stakeholders and business units to manage their expectations and deliver according to the product vision and strategy.
Product Manager / Product Owner
IAG
2019.06 - 2021.06
- Led cross-functional scrum teams to drive conversion rates and sales for the largest insurance brands in Australia and New Zealand resulting in over 5,800 new customers and generating more than $7 million in revenue within the first 6 months
- Lead the strategy, end-to-end development of new features and technical initiatives for 7 insurance portals, resulting in an improvement of over 150% in conversion rates for certain portals within the first 12 months
- Implemented AI models to improve insurance claims processing by automating tasks such as verifying documents, assessing damage, and approving claims, resulting in the automation of up to 15% of contents claims
- Doubled the release cadence, achieving 15 releases in 9 months in a complex enterprise environment
- Led a data-driven product optimization program that resulted in a 31% increase in digital adoption
- Implemented a world-class analytical solution across seven insurance portals to track user behavior, identify issues, measure conversions, achieve goals, and more
- Owned, prioritized, and refined product backlogs in alignment with the product strategy and direction
- Facilitated stakeholder engagement and requirements elicitation to define and align a strategic product roadmap.
Product Owner (Contract)
Auckland International Airport
2018.10 - 2019.06
- Led the redesign of the Auckland International Airport mobile app, reducing user onboarding time by 47% and driving an estimated 11% lift in new accounts
- Led the optimization of the loyalty application, resulting in a significant improvement in performance, resulting in a 400% system performance improvement
- Served as an agile / scrum consultant, established and implemented agile delivery methodologies, which led to efficient project execution in time and on budget
- Facilitated stakeholder engagement and requirements elicitation to define and align a strategic product roadmap
- Partnered with the pricing and sales teams to design and develop pricing models, resulting in a 12% increase in new customer adoption.
Product Manager
Perelman Apps
2016.08 - 2018.10
- Led the design and development of a white-label mobile app for US supermarket chains, received recognition from US gold and silver tiers start-up accelerators
- Owned product strategy, defined and created features from scratch including market research, competitive analysis, writing product requirements document, conducting B2B and B2C customer interviews
- Designed and led 10+ user studies with over 100 participants
- Synthesized actionable insights & takeaways to optimize customer experience
- Led delivery of AI solution that leverages meal planning and recipe generation capabilities to offer personalized meal plans tailored to dietary preferences and nutritional requirements.
Education
AI for Product Management Certificate -
Pendo
Online01.2024
Introduction to Generative AI -
Google
Online01.2022
Agile Product Owner Certificate -
Project Management Institute
Online01.2018
Postgrad Diploma in Information Systems -
Auckland University of Technology
Auckland, New Zealand01.2014
Certificate in Software Quality Assurance -
Portnov Computer School
California, USA01.2013
Bachelor of Arts -
Moscow State University
Moscow, Russia01.2003
Skills
- Discovery: Design sprints, ideation, product market fit, product experimentation, customer interviews, A/B testing, and user surveys
- Agile delivery frameworks: Scrum, Kanban, DevOps, SAFe
- Data, analytics & insights: VWO, Adobe Analytics, Tableau, Google Analytics, Tealeaf (Acoustic), Hot Jar
- User Story Creation, Design thinking, Product Roadmapping, Release planning, Stakeholder Management, Technical acumen
- Backlog management: JIRA, Confluence, Trello, ProductPlan, Monday
- UX / Design: Miro, Figma, InVision, Visio, Mockups, Lucid Charts, Balsamiq, Zeplin
- Communication: Webex, Teams, Slack, Zendesk
- Programming: HTML, SQL, JSON
Timeline
Senior Product Owner
Brilliance Financial Technology
2023.01 - Current
Senior Product Manager (Contract)
Inchcape
2022.05 - 2023.01
Product Manager
Tonkin + Taylor
2021.06 - 2022.05
Product Manager / Product Owner
IAG
2019.06 - 2021.06
Product Owner (Contract)
Auckland International Airport
2018.10 - 2019.06
Product Manager
Perelman Apps
2016.08 - 2018.10
AI for Product Management Certificate -
Pendo
Introduction to Generative AI -
Google
Agile Product Owner Certificate -
Project Management Institute
Postgrad Diploma in Information Systems -
Auckland University of Technology
Certificate in Software Quality Assurance -
Portnov Computer School
Bachelor of Arts -
Moscow State University
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