EDA GÖZAL
SYDNEY
Summary
Experienced Marketing, Finance, and Product Management Expert with 10 years of comprehensive experience in driving business success. Proven track record in finance, having served as a Finance Controller and Specialist at Turkcell, Turkey's largest telecom provider, with notable accomplishments in project leadership, resource management, budgeting, and financial planning. Skilled in building strong stakeholder relationships, negotiating contracts, and managing cross-functional projects. Adept at creating and executing strategies for business growth, industry collaboration, sales tracking, and reporting.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Sales, Logistics & Network Specialist
Thinxtra
Sydney, New South Wales
03.2024 - Current
- Analyzing sales performance and profitability for individual customers, identifying opportunities for improvement, and providing actionable insights.
- Overseeing sales targets and performance management, ensuring alignment with company goals, and preparing results reports and presentations tailored to the CFO and COO for the Hong Kong region.
- Monthly reporting on key performance metrics, including product availability and addressing any major site issues or operational challenges.
- Managing the transition and testing process for logistics, inventory, procurement, and purchase order software platforms, moving from Unleashed to Soho, including writing and executing test cases to ensure smooth system migration.
Retail Sales Consultant
Inditex
Sydney, New South Wales
11.2022 - 03.2023
- Maximized sales revenue through personalized recommendations and upselling techniques.
- Boosted customer satisfaction by providing exceptional service and product knowledge.
- Handled cash transactions accurately while adhering to established security procedures.
Senior FP&A Specialist
Turkcell Communication Services
Istanbul
12.2017 - 09.2022
- Company Overview: the largest telecom industry in Turkey
- Enhanced company annual operating plan (AOP) and monthly rolling forecasts - for more than 400 customer and audited budget about 600 M AUD
- Led project teams, investigated feasibility, ROI and post-analysis for new projects, and assisted CFO and the Controlling Manager on the financial issues, non-compliance and business irregularities
- Rationalized variances between budgeted and actual financial results, and drove budget for OPEX, CAPEX and estimate process and reporting
- Served as Finance Business Partner and managed active support role for the business on operation and overheads level
Product Development Engineer
DGS Printing Technologies
Istanbul
01.2017 - 12.2017
- Undertook research and development (R&D) for product development based on stakeholder and client requirements
- Managed project planning, budgeting and investments for project lifecycle from inception to execution stage
- Coordinated marketing events to create new business opportunities an budget planning for business
- Additional responsibilities involved ERP (IAS) key user, occupational health and safety protocols as a board member
Production Planner Assistant
DGS Printing Technologies
Istanbul
11.2014 - 01.2017
- Supervised and managed resourcing shift jobs for a team of 30 staff
- Managed production line, and monitored stock level and associated reporting and documentation
- Investigated quantitative and qualitative goals for relevant product groups in line with the purchasing strategy for the department
- Analysis and reporting of quarterly business productivity and growth strategy
Management Trainee
Faurecia
07.2013 - 08.2013
- Analysis for processes on Quality, Sales, Purchasing and research and development (R&D) units
- Undertook training on preparation, control plan and sequence scheme assessment for quality management systems - ISO/TS16949, PPAP, APQP, PFMEA certificates
Assistant
Istanbul Commerce University
02.2011 - 05.2012
- Computer maintenance at the university laboratories, and assisted professional and academic staff with software updates
- Maintained and managed university web network and students' electronic cards
Education
MBA - Marketing Management
Harbourside Institute of Australia
Sydney, NSW 03.2023 - Current
MBA - Marketing And Communication Management
Galatasaray University
09.2021 - 06.2022
Bachelor of Engineering (BE) - Industrial Engineering
Istanbul Commerce University
09.2009 - 06.2014
Skills
Project Management
Marketing
Budgeting
undefinedTimeline
Sales, Logistics & Network Specialist
Thinxtra
03.2024 - Current
MBA - Marketing Management
Harbourside Institute of Australia
03.2023 - Current
Retail Sales Consultant
Inditex
11.2022 - 03.2023
MBA - Marketing And Communication Management
Galatasaray University
09.2021 - 06.2022
Senior FP&A Specialist
Turkcell Communication Services
12.2017 - 09.2022
Product Development Engineer
DGS Printing Technologies
01.2017 - 12.2017
Production Planner Assistant
DGS Printing Technologies
11.2014 - 01.2017
Management Trainee
Faurecia
07.2013 - 08.2013
Assistant
Istanbul Commerce University
02.2011 - 05.2012
Bachelor of Engineering (BE) - Industrial Engineering
Istanbul Commerce University
09.2009 - 06.2014
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