Eddie Morris
Director of Sales
St Clair,NSW
Summary
Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Results-driven National Sales Manager / National Accounts Manager who is committed to continuous growth in sales revenue.
Consistently achieve set goals in revenues, new accounts development and product sales.
Hardworking and driven team member equipped to revitalize sales operations and align procedures to maximize profits and client acquisition.
I’ve also been described as a Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and successfully penetrating targeted accounts with our products.
Highly effective mentor driven to assess individual and group performance to implement improvements and set goals.
Overview
20
20
years of professional experience
4
4
Certification
Work History
National Sales/Account Manager
Blackwoods Australia, Wesfarmers Group
01.2015 - Current
- Maintaining strong business relationships with Top 50 vendors ensuring commitment of shorter lead times, best pricing and staff training for sales team
- Managing/Leading of high performing sales team consisting of 36 direct reports being 22 Major Key Account Managers, 8 industry specialist BDM’s, 5 internal sales officers and 1 sales support administrator
- Regular business reviews with top 100 accounts Nationally to maximize Blackwoods footprint, improve poor trends and identify growth opportunities proactively.
- Target setting for sales team and coach and develop Account Managers to achieve required results
- Monthly/Quarterly forecasts for NSW major accounts team to be accurate within 3%
- Successfully exceeding 20/21 FY sales target of $411 Million AUD by delivering FY Result of 143.2% vs Target
- Fscitilitating, leading and negotiating all Major tender process for Govt accounts annually
- Monitoring and setting prices for all accounts to maintain trade margin within company expectations
NSW Field Sales Manager
Australasian Food Group, Peters Ice Cream
08.2013 - 01.2015
- Maintaining strong business relationships with NSW distributors to ensure ranging of new products and sufficient stockweight for drive periods, service standards are being upheld, key accounts are being resigned & direct employees are providing the tools required from our partners
- Meeting with key account banner groups to plan and execute advertising promotions, consumer competitions to be executed on a Quarterly basis
- Negotiating EDP’s, core ranging, freezer positioning, POG positioning throughout NSW & ACT
- Creation of business presentations outlining store sales, Peters share of sales/vol/profit/display space etc
- Setting strategic objectives for targeted retailers, Monthly business reviews with Major Accounts)
- Planning and delivering strategy to medium NSW sales team and assisting to achieve set targets
Business Development Manager
Carlton United Breweries / Fosters Australia
01.2009 - 08.2013
- Maintaining strong business relationships with various venue managers, venue owners, numerous independent state & regional managers for buying groups etc
- To increase display space/product range and promotional plans within key outlets
- Implementation of POG designed to grow premium brands whilst ensuring mainstream and value power brands are competitively priced to compete with national outlets & competitor brands
- Building and developing ambient displays tailored to the consumer demographic of each individual outlet
- Creation of business presentations outlining store sales, CUB share of sales/vol/profit/display space etc
- And using this data to negotiate increased display space on floor, Fridges, advertising & on premise bars
- Performed research to uncover potential target areas, markets and industries.
- Generated new business with marketing initiatives and strategic plans.
Trade Marketing Manager
British American Tobacco
01.2001 - 01.2009
- Implementation of POG designed to grow premium brands, increasing GP and ensuring sustainability of stores tobacco category
- Loading of company delivery van’s to deliver urgent stock orders to independent retailers
- Creation of business ‘profit piece’ presentations outlining store sales, share data, margins and use data to negotiate increased display space in stores
- Setting strategic objectives for targeted retailers and developing / Implementing plans to grow BATA market share
- Determining prices to drive certain brands to capture opposition share and identifying tipping point. Negotiating with retailer to raise/lower margins & to put own funds back into unit to grow volume
NRL Rugby League Player
Penrith Panthers Rugby League - NRL
01.1997 - 01.2001
Education
Bachelor Of Business Admin. - Marketing
University of Sydney
Sydney, NSWSkills
- Advanced fluency with multiple CRM systems
- Key account management (18 week relationship building course)
- Microsoft Office Skills
- Word, Excel, PowerPoint, Excel, Outlook and Access
- National accounts management
- International and emerging market research
- Managerial skills
Certification
- Advanced Diploma of Leadership & Management (18 month part time course)
- Developing Leadership Talent: Strategies & Tools (3 day course)
- Leadership & High Performance Teams (3 month program)
- The Authentic Communicator Program: Activating Presence (3 month program)
- Executive Leadership Program (6mth course)
- Developing the Strategic Leader course (4 week training course)
- Certificate for completion of conflict resolution course.
Additional Information
- Awarded Australasia’s #1 performing BDM 2011 & 2012 (Fosters Australia)
- Awarded Australasia’s #1 performing BDM 2010 & 2011 (Fosters Australia)
- Recognized as a Top 10 Performing BDE 2009 in Australasia (Fosters Australia)
- 2011 Product Development Team award for development of new product ‘Great Northern Brew’ (Fosters Australia)
- 2007 – Award for gaining the Largest increase in market share across total tobacco category for British American Tobacco Australasia
- AFG NATIONAL Leadership award 2014/2015
- Wesfarmers Group (Blackwoods Australasia's) 'SOHEM Shooting Star award' 2017
Timeline
National Sales/Account Manager
Blackwoods Australia, Wesfarmers Group
01.2015 - Current
NSW Field Sales Manager
Australasian Food Group, Peters Ice Cream
08.2013 - 01.2015
Business Development Manager
Carlton United Breweries / Fosters Australia
01.2009 - 08.2013
Trade Marketing Manager
British American Tobacco
01.2001 - 01.2009
NRL Rugby League Player
Penrith Panthers Rugby League - NRL
01.1997 - 01.2001
Bachelor Of Business Admin. - Marketing
University of Sydney
Similar Profiles
Joanne YasaJoanne Yasa
EBusiness Project Manager at BLACKWOODS (WESFARMERS INDUSTRIAL AND SAFETY)EBusiness Project Manager at BLACKWOODS (WESFARMERS INDUSTRIAL AND SAFETY)
Talia DecentTalia Decent
Head of Commercial at SiSU Health Group (a Wesfarmers Company) | Digital Health TechnologyHead of Commercial at SiSU Health Group (a Wesfarmers Company) | Digital Health Technology
Ketan MasaniKetan Masani
Electrical & Instrumentation Planner at CSBP - Sodium Cyanide Business (Wesfarmers Group)Electrical & Instrumentation Planner at CSBP - Sodium Cyanide Business (Wesfarmers Group)
Hayley BlackburnHayley Blackburn
Retail Store Manager at BillabongRetail Store Manager at Billabong
Samantha HillSamantha Hill
Account and Administration Manager at Biesse GroupAccount and Administration Manager at Biesse Group