Eddie Morris
Sales Professional
Cairns,QLD
Summary
Dynamic Sales Manager with a proven track record at Wesfarmers / Blackwoods, excelling in client relationship management and strategic planning. Achieved significant revenue growth through effective sales strategies and strong account management. Skilled in CRM software and adept at building lasting client relationships, driving customer satisfaction and loyalty. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
29
29
years of professional experience
Work History
Sales Manager
Wesfarmers / Blackwoods
02.2020 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Senior Regional Sales Manager
Peters Ice Cream
05.2017 - 02.2020
- Led a high-performing team of sales professionals, providing coaching and mentoring for continuous improvement.
- Streamlined processes and enhanced operational efficiency by identifying opportunities for cost reduction and resource optimization.
- Boosted regional sales by implementing effective sales strategies and building strong customer relationships.
- Exceeded quarterly revenue targets consistently through rigorous pipeline management and strategic planning.
- Ensured timely resolution of client issues, maintaining strong satisfaction rates despite challenging situations or setbacks.
- Maximized revenue generation from existing accounts by upselling complementary products and services based on client requirements.
- Increased market share through diligent analysis of competitor tactics and adjusting sales approach accordingly.
Business Development Executive
Carlton United Breweries
07.2011 - 06.2017
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
- Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
- Delivered presentations at industry conferences, raising company profile and attracting potential clients.
- Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
Trade Marketing Manager
British American Tobacco
10.2003 - 07.2011
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Created trade marketing strategies to communicate strategies to Number-member team.
- Devised product pricing strategies and trade marketing investments to support growth.
Professional Rugby League Player
Penrith Panthers NRL
01.1997 - 12.2001
- Represented the club professionally at public events, media interviews, and sponsorship engagements.
- Conducted video analysis sessions to assess individual/team performances and develop targeted improvement plans based on objective data.
- Contributed to the development of a strong club culture by embracing and embodying core values such as teamwork, respect, and dedication.
- Established a disciplined training regime that promoted punctuality, commitment, and maximum effort from all players.
- Enhanced team cohesion with regular team-building activities, fostering a positive and supportive environment.
- Achieved consistent winning records through effective leadership, teamwork, and strong communication skills.
- Set a high standard for discipline and professionalism both on and off the field, instilling a sense of responsibility in fellow players.
Education
Marketing
University of Western Sydney
Sydney, New South Wales, NSW08.2003
Skills
Sales planning
Client relationship management
Sales reporting
Staff management
Lead generation
New business development
Relationship building
Account management
Strategic planning
Direct sales
Territory sales management
Revenue forecasting
Pipeline management
Sales process
CRM software
Market intelligence
Sales presentations
Key account management
B to B sales
Timeline
Sales Manager
Wesfarmers / Blackwoods
02.2020 - Current
Senior Regional Sales Manager
Peters Ice Cream
05.2017 - 02.2020
Business Development Executive
Carlton United Breweries
07.2011 - 06.2017
Trade Marketing Manager
British American Tobacco
10.2003 - 07.2011
Professional Rugby League Player
Penrith Panthers NRL
01.1997 - 12.2001
Marketing
University of Western Sydney