Edgar Cruz
Winston Hills,NSW
Summary
Dynamic leader with a proven track record at NeilMed Pharmaceuticals, adept in sales management and relationship building. Excelled in operations management across the APAC region, driving growth and establishing key partnerships. Skilled in training and coaching, consistently achieving targets through strategic client account management and customer relationship excellence.
Overview
26
26
years of professional experience
Work History
General Manager
NeilMed Pharmaceuticals
03.2019 - 08.2024
- Tasked to manage and continuously improve the overall business of NeilMed Pharmaceuticals - APAC Region (Australia; New Zealand; Hong Kong; Singapore).
- Aligned operational processes and procedures for APAC Region.
- Established KPI's for APAC region for uniformity of sales, marketing, operational processes and growth objectives.
- Trained and guided team members to maintain high productivity and performance metrics.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Interacted well with customers to build connections and nurture relationships.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Analyzed market trends and competitor activities to create competitive advantages.
- Tasked to oversee and coordinate activities of third-party marketing partners for AUS and NZ.
- Regular coordination with operations team in India to address issues and identify action plans.
Marketing Manager
NeilMed Pharmaceuticals
07.2017 - 02.2019
- Capitalized on industry and marketplace trends to strategise marketing solutions and enhance business operations.
- Performed market segmentations, targeting and positioning for each product line.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinates with specialists from areas of Otolaryngology, Allergology, paediatrics and General Practitioners on regular basis in order to get feedback and further improve branding and communication strategies for NeilMed products.
- Liaise with NeilMed APAC (Australia ;New Zealand; Hong Kong; Singapore; Vietnam) counterparts for sharing of best practices and uniformity in rolling out marketing plans. Also conducted trainings for distributor partners in other ASEAN countries.
Medical Sales Executive
NeilMed Pharmaceuticals
12.2013 - 06.2017
- Tasked to manage and oversee the business of the company in Singapore covering sales, marketing, administrative and logistical functions.
- Generated revenue by liaising between doctors and companies to sell products.
- Tasked to increase sales thru shaping of behaviours of key opinion leaders and general physicians.
- Tasked to demonstrate depth of expertise in each therapeutic field and in product knowledge.
- Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical centre personnel.
- Penetrated new territories, successfully establishing relationships with multiple Singapore accounts.
- Responsible in implementing demand generation activities such as organizing/participating in scientific symposiums and trade shows, conducting group or one on one product presentations and other CME related activities.
- Used consultative sales approach to understand and meet customer needs.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
Key Account Manager
Integrated Marketing and Distribution Services
06.2013 - 11.2013
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Tasked to handle and manage the business of the company among wholesalers and supermarket accounts.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Analyzed key competitors to respond to competitive threats.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Sales Manager
Glovax Biotech Corp.
05.2012 - 05.2013
- Tasked to manage and systematize operations of the Pharmaceutical/Distribution business of the company.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Tasked to improve SFE (Sales Force Effectiveness) and other methods of monitoring to increase sales output.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Provide constant coaching, mentoring and training to sales force in order to achieve company goals.
- Evaluated performance against goals and implemented appropriate development plans.
Relationship Manager
Unionbank Philippines
05.2011 - 08.2011
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Assisted customers with needs such as opening accounts, depositing or transferring funds, updating account details and signing up for new services.
- Participated in industry events and trade shows to promote products and services.
District Sales Manager
Janssen Pharmaceutical Companies of Johnson & Johnson
01.2008 - 03.2011
- Managed sales and marketing for five (5) products for area of assignment which covers whole of Luzon (northern part of the Philippines).
- Provided direct oversight, coaching and leadership to sales team of nine (9) Product Specialists who handles the whole area of assignment.
- Aligned database systems with district goals by automating processes and eliminating preventable errors.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
District Sales Manager
Novartis Healthcare Philippines
07.2006 - 12.2007
- Managed sales and marketing for two (2) major cardiovascular products for area of assignment which covers key hospitals of Northern Metro Manila, Philippines.
- Provided direct oversight, coaching and leadership to sales team of eight (8) Medical Representatives who handles the whole area of assignment.
- Aligned database systems with district goals by automating processes and eliminating preventable errors.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
District Sales Manager
Sanofi Aventis
04.2001 - 01.2006
- Promoted from Medical Representative to District Sales Manager to lead 6–8-member team after the merger of Sanofi and Aventis Pharma
- Provided coaching and leadership to team members in the area of product knowledge, selling skills and area management.
- Aligned database systems with district goals by automating processes and eliminating preventable errors.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Professional Medical Representative
Aventis Pharma
04.1998 - 03.2001
- Initially hired by Hoechst Marion Roussel as a Professional Medical Representative before the company merged with Rhone Poulenc Rorer to form Aventis Pharma.
- · Effectively handled the promotion and marketing of key products (infectious; cardiovascular; neuro) in assigned territory.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
- Analyzed customer feedback to identify areas for improvement in service delivery.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Recognized trends within territory and industry to create proactive plans.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
Education
Bachelor of Arts - Communication Arts
Colegio De San Juan De Letran
Manila, PhilippinesSkills
- Sales Management
- Client Account Management
- Customer Relationship Management
- Operations Management
- Sales expertise
- Training and coaching
- Effective leader
- Efficient multi-tasker
- Relationship Building
Cooking and Cycling
I am a chef wannabe and takes pride in impressing my family thru my love language of cooking. I regularly cycle to keep fit and keep my competitive juice flowing. Both hobbies are my treasured stress relievers.
Timeline
General Manager
NeilMed Pharmaceuticals
03.2019 - 08.2024
Marketing Manager
NeilMed Pharmaceuticals
07.2017 - 02.2019
Medical Sales Executive
NeilMed Pharmaceuticals
12.2013 - 06.2017
Key Account Manager
Integrated Marketing and Distribution Services
06.2013 - 11.2013
Sales Manager
Glovax Biotech Corp.
05.2012 - 05.2013
Relationship Manager
Unionbank Philippines
05.2011 - 08.2011
District Sales Manager
Janssen Pharmaceutical Companies of Johnson & Johnson
01.2008 - 03.2011
District Sales Manager
Novartis Healthcare Philippines
07.2006 - 12.2007
District Sales Manager
Sanofi Aventis
04.2001 - 01.2006
Professional Medical Representative
Aventis Pharma
04.1998 - 03.2001
Bachelor of Arts - Communication Arts
Colegio De San Juan De Letran
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