Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Edreece Derwash

Retail Consultant
Sydney

Summary

Edreece Derwash is a seasoned former Retail Manager and current retail consultant with multiple years of hands-on experience in overseeing and optimizing retail operations. A results-driven professional, Edreece is now poised to elevate customer experience and drive operational excellence in a variety of retail environments. Known for a strategic approach to growth and a commitment to operational excellence, Edreece brings a wealth of expertise to drive success in dynamic retail environments.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Retail Consultant

Aesop
04.2024 - Current


  • Conducted with regularity and accuracy store auditing and upkeep procedures, such as banking, stock management and delivery, and out-of-store transfers.


  • Leveraged personalised consultation skills and knowledge to effectively address the Skin Care needs of Aesop customers, enhancing customer experience and contributing to key-performance indicators.


  • Assisted in the training of seasonal consultants on key elements of Aesop's business, such as our sink consultation procedures, effective usage of position-of-sale systems, and general conduct within store.


Counter Manager (Myer Pitt St)

Aesop
09.2023 - 04.2024
  • Utilised workforce management (WFM) and data visualisation software, such as StoreForce and PowerBi, to build effective rosters, analyse commercial performance versus budget, and address gaps in performance.


  • Proactively liased and coached my team in optimal consultation strategies with reference to Aesop values, capabilities, and training guidelines.


  • Successfully onboarded three festive retail consultants in alignment with Aesop training protocols and saw immense growth in their consulting capabilities.


  • Demonstrated adept leadership by successfully guiding a team of up to 10 consultants to consistently surpass sales targets. Delivered outstanding results, with daily sales performances reaching up to $25,000 and monthly sales performances exceeding $350,000.


  • Worked and collaborated extensively alongside my retail business manager to create a positive and psychologically safe working environment, with specific focus on promoting staff retention and wellbeing.

Cosmax Counter Manager

Myer
11.2022 - 09.2023
  • Oversaw a team of up to eight fragrance consultants, guiding them to consistently surpass sales targets within a highly competitive cosmetics category.


  • Provided strategic coaching and guidance to fragrance consultants, imparting sales strategies and best practices to enhance their professional growth, development, and performance.


  • Collaborated seamlessly with my area manager during international trade visits, ensuring the maintenance of visual merchandising standards.


  • Leveraged refined interpersonal, people, and customer service skills to initiate meaningful conversations with customers, strategically promoting brand-specific fragrances to drive sales outcomes.


  • Ensured maintenance of precise data entry records, systematically tracking and documenting daily, weekly, and monthly sales performance metrics.

Service & Selling Team Member

Myer
04.2022 - 11.2022
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.


  • Offered advice and assistance to customers, paying attention to special needs or wants.


  • Answered product and service questions, suggesting other offerings to attract potential customers.


  • Assisted customers with prompt and polite support in-person and via telephone.


  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.

Education

Diploma Of Social Science (Extended) - Social Sciences

Western Sydney University
Bankstown, NSW
03.2021 - 07.2022

Bachelor of Psychology (Honours) -

Western Sydney University
Parramatta, NSW
07.2022 - Current

Skills

Retail Management

Sales Leadership

Team Collaboration

Training & Development

Adaptability

References

  • Available upon request.

Timeline

Retail Consultant

Aesop
04.2024 - Current

Counter Manager (Myer Pitt St)

Aesop
09.2023 - 04.2024

Cosmax Counter Manager

Myer
11.2022 - 09.2023

Bachelor of Psychology (Honours) -

Western Sydney University
07.2022 - Current

Service & Selling Team Member

Myer
04.2022 - 11.2022

Diploma Of Social Science (Extended) - Social Sciences

Western Sydney University
03.2021 - 07.2022

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Edreece DerwashRetail Consultant