Edward Liu
Burwod,VIC
Summary
Results-driven Marketing and Sales Manager recognized for exceptional productivity and efficient task execution. Expertise in strategic planning, digital marketing, and customer relationship management. Proven ability to communicate effectively, and solve problems to achieve objectives and surpass sales targets.
Overview
12
12
years of professional experience
Work History
Marketing & Sales Manager
G.P. YINSON
02.2019 - Current
- Achieved 2,000 potential leads and completed 260 deals.
- Developed marketing campaigns to promote house and land packages and enhance brand awareness.
- Generated leads for sales team through effective marketing initiatives and performed regular follow-ups.
- Maintained precise records of all sales activities in CRM system.
- Responded promptly to client inquiries via phone and email, ensuring high satisfaction.
Marketing Specialist
MEK Consultancy Group
03.2016 - 12.2018
- Developed marketing strategies for migration and education products, targeting overseas students in Melbourne.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Collaborated with sales teams to develop lead generation strategies across multiple channels, mainly focusing on WeChat.
- Achieved 10,000+ potential leads, 2,000 deals done.
Social Media Content Creator
Evone Media
06.2013 - 02.2016
- Created content for WeChat, achieving over 120,000 followers.
- Researched trending topics related to the target audience, and scheduled posts on a daily basis.
- Developed content partnerships with other brands and creators to expand audience reach.
- Monitored social media trends and insights to guide content creation and strategy adjustments.
Education
Cert 4 in Building And Construction (Building) -
TIV
06-2022
Cert 4 in Property Services (Real Estate) -
REIV
06-2017
Bachelor of Commerce - Finance, Marketing And Management
University of Melbourne
12-2012
Skills
- Customer relationship management
- Lead generation
- Marketing strategy development
- Campaign management
- CRM systems
- Data analysis
- Problem solving
- Fluent in English and Mandarin
Timeline
Marketing & Sales Manager
G.P. YINSON
02.2019 - Current
Marketing Specialist
MEK Consultancy Group
03.2016 - 12.2018
Social Media Content Creator
Evone Media
06.2013 - 02.2016
Cert 4 in Building And Construction (Building) -
TIV
Cert 4 in Property Services (Real Estate) -
REIV
Bachelor of Commerce - Finance, Marketing And Management
University of Melbourne
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