Edward Parata
Gold Coast
Summary
Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue, and profit goals.
Having an extensive background in Hospitality, I have gained interpersonal skills and relationship building techniques that contribute greatly to opportunities presented.
I am a hardworking individual, enthusiastic about learning more about the finance industry inside and out. I am willing to pursue opportunities to learn new skills and contribute to group success. Offers strong administrative, relationship-building and problem-solving abilities.
I am highly-motivated and ambitious, extremely hard-working with a relentless work ethic to succeed in my pursuits and pride myself on being the hardest worker in the room.
Overview
2026
2026
years of professional experience
Work History
Sales Representative /Warehouse Operations Manager
Bows Barn
06.2022 - 04.2025
- Developed relationships with clients to understand needs and tailor product solutions.
- Executed sales strategies that enhanced customer engagement and satisfaction.
- Conducted product demonstrations to effectively communicate features and benefits.
- Managed customer inquiries, ensuring prompt and accurate responses to support sales efforts.
- Collaborated with team members to identify market trends and adjust tactics accordingly.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Conducted detailed market analysis to guide development of sales strategies.
- Cultivated deep understanding of product features to answer questions and overcome objections.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Exceeded sales targets through effective planning and goal setting.
Interstate Logistics Supervisor
Charm Removals
03.2020 - 06.2022
- Coordinated logistics operations to optimize supply chain efficiency.
- Trained team members on logistics processes and best practices.
- Collaborated with cross-functional teams to streamline workflows.
- Resolved logistical issues, enhancing overall operational performance.
- Coordinated daily logistics activities for timely order fulfillment and customer satisfaction.
- Trained, scheduled and evaluated [Number] employees.
Warehouse Manager
Blackbelt Protein
09.2019 - 03.2020
- Supervised daily warehouse operations, ensuring compliance with safety protocols and efficiency standards.
- Managed inventory control processes, optimizing stock levels and minimizing discrepancies.
- Coordinated inbound and outbound shipments, enhancing logistics flow and reducing delays.
- Trained new employees on warehouse procedures, fostering a culture of teamwork and safety awareness.
Chef
Social Brew
01.2018 - 09.2019
- Prepared meals in strict compliance with the menu plan and recipes
- Maintained cleanliness and organization of kitchen equipment and workstations.
- Prepared and plated high-quality dishes in accordance with seasonal menus.
- Oversaw grill, stove and oven and cleaned all equipment in proper manner after every shift.
- Supervised and enhanced work of 4 -person team producing more than 200 plates per day.
Chef
The Beach Shack Cafe
2016 - 2017
- Collaborated with the head chef in the production or modification of menus and selections.
- Upheld stringent food safety regulations, ensuring compliance with all relevant health department guidelines.
- Adapted menus seasonally, incorporating fresh produce to create visually appealing and flavorful dishes.
- Prepared meals in strict compliance with the menu plan and recipes
Chef
The Rabbit Hole
12.2015 - 04.2016
- Developed and cooked exciting, memorable dishes that brought new customers into establishment and bolstered restaurant revenues.
- Generated employee schedules, work assignments and determined appropriate compensation rates.
- Oversaw grill, stove and oven and cleaned all equipment in proper manner after every shift.
Chef
Niche Espresso.
12.2014 - 12.2015
- Prepared food items consistently and in compliance with recipes, portioning, cooking and waste control guidelines.
- Proofed dough and baked breads, cookies and other bakery products.
- Decorated cakes, cupcakes, cookies and special occasion trays.
- Received frequent customer compliments for going above and beyond normal duties.
- Handled money, balanced tills, processed credit card payment batches and prepared bank deposits, maintaining account accuracy.
Chef
Na Brasa Brazilian Steakhouse
09.2013 - 12.2014
- Monitored cooking times and temperatures to produce consistently excellent dishes.
- Oversaw grill, stove, and oven, and cleaned equipment after every shift.
- Prepared and plated high-quality dishes in accordance with seasonal menus.
- Trained new kitchen staff on operating procedures and best practices.
- Placed orders to restock items before supplies ran out.
- Handled and stored food to eliminate illness and prevent cross-contamination.
- Optimized food preparation processes, implementing time-saving techniques without compromising quality.
Chef
Woodbox Cafe
10.2012 - 12.2013
- Prepared meals from scratch using authentic, popular recipes to generate repeat business.
- Cultivated a positive work culture among kitchen staff through open communication lines and mutual respect within the team.
- Hired, trained and managed all kitchen staff, including employee development, issuing disciplinary action and conducting performance reviews.
- Enhanced customer satisfaction by consistently delivering high-quality culinary creations.
Kitchen Hand (Apprenticeship)
Lone Star
09.2010 - 09.2012
- Chopped vegetables, cut up fruit and prepared sauces when the kitchen staff was busy.
- Collaborated with team members to streamline workflow and enhance overall kitchen productivity.
- Sanitized all pots, pans, utensils, kitchen appliances and equipment using company-approved cleaning supplies.
- Assisted chefs by executing food preparation tasks efficiently during peak service hours.
- Ensured proper handling and preservation methods while packaging and storing food products.
- Assisted in food preparation and ingredient assembly for various menu items.
- Maintained cleanliness and organization of kitchen workstations and storage areas.
Warehouse Storeman
Eurotech Design
01.2010 - 09.2010
- Kept all documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
- Stocked merchandise each day, clearly labeling items, arranging according to size or color, and preparing attractive displays.
- Readied inventory for sales or shipment by labeling products or boxes and palletizing larger groups for delivery to customers.
- Volunteered to assist drivers with delivery & installing projects, demonstrating willingness to learn new tasks and increase skill levels.
Process Worker
Tasti Products
01.2010 - 09.2010
- Graded and packaged 100+ finished products every shift, transporting items for additional processing, storage or shipment off-site.
- Kept facility inspection-ready at all times through proactive housekeeping and close monitoring of daily operations.
- Reviewed production specifications to make accurate weights and measurements prior to mixing ingredients.
- Assembled line products according to changing daily work orders and specific customer needs.
- Operated machinery for production processes, ensuring consistent product quality and adherence to safety standards.
Education
Waitakere College
Waitakere, Auckland2012
Skills
- Customer relationship building
- Interpersonal communication skills
- Sales expertise
- Relationship building
- Sales closing
- Complex Problem-solving
- Negotiation tactics
- Upselling and cross selling
- Objection handling
- Relationship selling
- Sales consultation
- Cold calling
- Lead prospecting
- Business development
- Revenue generation
- Lead generation
- Sales forecasting
- Team leadership
- Cooking techniques
- Food presentation
- Meal preparation
- Hospitality service expertise
Timeline
Sales Representative /Warehouse Operations Manager
Bows Barn
06.2022 - 04.2025
Interstate Logistics Supervisor
Charm Removals
03.2020 - 06.2022
Warehouse Manager
Blackbelt Protein
09.2019 - 03.2020
Chef
Social Brew
01.2018 - 09.2019
Chef
The Rabbit Hole
12.2015 - 04.2016
Chef
Niche Espresso.
12.2014 - 12.2015
Chef
Na Brasa Brazilian Steakhouse
09.2013 - 12.2014
Chef
Woodbox Cafe
10.2012 - 12.2013
Kitchen Hand (Apprenticeship)
Lone Star
09.2010 - 09.2012
Warehouse Storeman
Eurotech Design
01.2010 - 09.2010
Process Worker
Tasti Products
01.2010 - 09.2010
Chef
The Beach Shack Cafe
2016 - 2017
Waitakere College
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